Viral Marketing - Libmark Seminar - 23 October 2009
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Viral Marketing - Libmark Seminar - 23 October 2009

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Viral Marketing - Libmark Seminar - 23 October 2009 Presentation Transcript

  • 1. Viral Marketing is not a disease…
  • 2. But it can be contagious
  • 3. Viral marketing is a marketing method, which encourages people to pass along a marketing message through word of mouth or by other communication means.
  • 4. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates.
  • 5. There is the potential for exponential growth in the message’s exposure and influence
  • 6. As a Marketing method it’s cheap and sustainable: once you’ve made your marketing material, it’s practically free to distribute.
  • 7. Tips for great viral marketing Stand out from the crowd…
  • 8. Make sure your viral message is emotionally charged enough for people to forward it on…
  • 9. Something weird, naughty or unexpected is the cornerstone of successful viral marketing
  • 10. Make sure you’re telling a story that people will want to share. It doesn’t have to have a plot or dialogue, but it should build a connection with the audience.
  • 11. Tips for using YouTube for viral marketing 1. Creating a video is easy, and posting on YouTube is free. 2. Homemade is just fine. 3. Your video should be no longer than three minutes (preferably shorter) .
  • 12. 4. Make your description clear and specific. 5. Don’t attempt “stealth” fake customer insertions. (Obvious product placement is OK!) 6. Consider inviting your customer communities to submit video.
  • 13. 7. Tell everyone about your video! 8. Make sure bloggers know about the video. Above all, have fun! Don’t be afraid to go out there and experiment.
  • 14. Not all Viral marketing requires a big production ad – a simple email can be just as effective.
  • 15. Offer a valuable and tangible incentive that will entice individuals to forward the email message to friends. (Valuable of course doesn’t necessarily mean expensive)
  • 16. Beware the spam…
  • 17. Respect Privacy – A name and an email address provided by a persons friend does not automatically make the referral a Customer!
  • 18. Hi Libmark Seminar Attendees, Have I got a message for you! Personalise! As with direct mail, response rates increase considerably when users can see that a message is coming from a familiar source.
  • 19. Some really good examples…
  • 20. Evolution" was developed to promote a series of Real Beauty Workshops and online tools for girls and their mothers/mentors. http://www.campaignforrealbeauty.com.au/dove-self-esteem-fund/default.asp Dove Evolution
  • 21. Hotmail is one of the most classic examples of successful viral marketing. They offered free e-mail to the masses, and simply attached a signature at the bottom of each e-mail message that promoted their free service. Hotmail
  • 22. Burger King Subservient Chicken http://www.bk.com/en/us/campaigns/subservient-chicken.html
  • 23. Fruit Burst http://www.youtube.com/watch?v=JZlhHsMXl6Y&feature=player_embedded
  • 24. And some, well, maybe not so great examples…
  • 25. Frankston Library Coffee http://www.youtube.com/watch?v=buKgs6gfVPY
  • 26. Questions?