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The Future of Technical Communication (Future of #techcomm)

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Hear about trends that are shaping the technical communication (#techcomm) profession, discover the skills you'll need to succeed in the new world of #techcomm, and find out how your day-to-day work …

Hear about trends that are shaping the technical communication (#techcomm) profession, discover the skills you'll need to succeed in the new world of #techcomm, and find out how your day-to-day work is changing.

Published in: Business, Technology

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  • 1. The Future of Technical Communication (#techcomm Trends) June 2013 Larry Kunz lkunz@sdicorp.com
  • 2. About Me • More than 30 years in Tech Comm – Software documentation – Marketing – Project management – Consulting • Fellow, Society for Technical Communication (STC)
  • 3. What We’ll Cover Today • New trends affecting the profession • New skills you’ll need • New ways of working
  • 4. New Trends Technical writing as an emotional experience • Instilling confidence • Cultivating trust among readers • Building the brand experience
  • 5. New Trends Collaboration • Breaking down barriers between parts of the organization • Cultivating trust among different groups • Content from many sources
  • 6. New Trends Content strategy • Information as a unified whole • Information supports the organization's objectives • Breaking down barriers between parts of the organization
  • 7. New Trends Content strategy Recommendations about how to create, deliver, and govern web content -Kristina Halvorson ...aligning content to business goals, analysis, and modeling - Rahel Bailie
  • 8. New Trends Mobile platforms Not just laptop computers but also…. • Smartphones • Tablets • Who knows? “Smart” content
  • 9. New Trends Agile development • Driven by customer requirements (user stories) • Short development cycles
  • 10. New Skills Structured authoring • Positions you well for mobile • Makes your content more flexible
  • 11. New Skills Content strategy • Information as a unified whole • Information supports the organization's objectives • Breaking down barriers between parts of the organization
  • 12. New Skills Business know-how • Understanding the business justification for tech comm • Thinking like the executives • Making a business case
  • 13. New Skills Business know-how Two kinds of business case: • Revenue enhancement • Cost avoidance
  • 14. New Skills Information architecture • Define rules for structured authoring • Set overall organization • Determine how output looks
  • 15. New Ways of Working Distributed teams • Worldwide • Across the whole organization − Marketing − Tech Support − etc.
  • 16. New Ways of Working Short, focused projects • Deliver only what customers need • Prioritize tasks • Understand business goals • “Good enough to ship”
  • 17. New Ways of Working Tools • Structured • Cloud-based • Collaborative
  • 18. Summary: The Future of Tech Comm • Things are changing fast • These will increase in value: – Structured authoring – Content strategy – Business know-how – Information architecture • New ways of working
  • 19. References Anne Gentle Conversation and Community Rahel Bailie & Noz Urbina Content Strategy Ann Rockley & Charles Cooper Managing Enterprise Content Sarah O’Keefe and Alan Pringle Content Strategy 101
  • 20. Links to the Blog Posts 1. An Emotional Experience http://bit.ly/12B34Y6 2. Collaboration http://bit.ly/125Qslx 3. Content Strategy http://bit.ly/12J54xt 4. Going Mobile http://bit.ly/1cqxAmg 5. Good, Not Perfect http://bit.ly/19xGjXD 6. Epilog: Inhabiting the New World http://bit.ly/13adSNc