This Is the Future We Talked about: Today’s Tech Comm Trends and the New Workplace
We're seeing more changes in technical communication today than at any time in memory. We’re living in the future that we talked about just a few years ago.
Explore the landscape of the new world of tech comm, and discover the skills and understanding you’ll need in order to thrive in it. Audiences expect to connect emotionally with the technical content they read, so we’ll talk about how we can create and nurture those connections. Audiences expect to access content on mobile devices – as well as in all of the traditional formats – so we’ll find out how to develop content that meets those expectations. We’ll also discuss the need to demonstrate value by creating content that contributes directly to the business’s bottom line.
We’ll spend much of our time examining the new tech comm workplace, where you’ll likely work as part of several distributed teams on projects that are increasingly shorter and more focused.
To thrive in this environment you’ll need to master, or at least be conversant in:
- Structured authoring, which makes content more flexible: more adaptable to different mobile formats, and more easily arranged into different packages for different audiences.
- Content strategy, the key to seeing content as a unified whole: not as separate books, brochures, and web pages, but as information that supports the objectives of the business.
- Information architecture, the tactics for carrying out the content strategy. Even if you never hold the job title, you'll want to be able to ask the kinds of questions an information architect would ask.