Business Strategies to Increase Revenue - The Paper Shop

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Business Strategies to Increase Revenue - The Paper Shop

  1. 1. The Paper Shop More Than Just Paper0Custom invitations, stationary, napkins, ribbon0Custom gift wrapping & gift wrap for purchase0Party decorations, balloons, greeting cards0Gifts, jewelry
  2. 2. Goals0Reach new customers0Form loyal customer base0Increase revenue
  3. 3. Targeted Advertising0 Real-Time Bidding 0 Immediately reach individual consumers through online ads based on their browser & search history 0 Direct ads to internet activity related to party & wedding planning, engagements, holiday preparation, gifts
  4. 4. 0 Location-Based Advertising 0 Target consumers through mobile ads based on their real- time location and mobile internet activity
  5. 5. Subscriptions + Social Shopping
  6. 6. Ambassador Club0 $25 annual membership fee (can be reduced by referrals)0 Discount card/rewards; members-only sales, contests, coupons, product offers.0 Monthly e-newsletter0 Access to members-only portal on store website0 Members can promote store’s sales, coupons, new products, etc. and earn points that can be redeemed for rewards. 0 Send members content via e-mail/Facebook; members can then easily share via e-mail/Facebook. 0 Members can also access content by logging in to website.
  7. 7. B AR DA VN OD C A T E S
  8. 8. In 2011, SUNNYD worked withThe Baltimoreto promote their SocialToasterShofer’s Furniture, a firm realty Marylandfurniture retailer,Gaines & In 30 brand ambassador program. increasedYerman Witman up almost 2,000 days they signedwebsite trafficSocialToasterthe 4000% from toConklin used with a reach totaling ambassadorsimplementation of a They over 440,000 people. branddraw more than 3,700 newambassador program inwebsite generated its website throughvisitors to almost 10,000 theSocialToaster. grew theirfirst four-month period. visitors as they

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