Business Strategies to Increase Revenue - The Paper Shop
The Paper Shop More Than Just Paper0Custom invitations, stationary, napkins, ribbon0Custom gift wrapping & gift wrap for purchase0Party decorations, balloons, greeting cards0Gifts, jewelry
Goals0Reach new customers0Form loyal customer base0Increase revenue
Targeted Advertising0 Real-Time Bidding 0 Immediately reach individual consumers through online ads based on their browser & search history 0 Direct ads to internet activity related to party & wedding planning, engagements, holiday preparation, gifts
0 Location-Based Advertising 0 Target consumers through mobile ads based on their real- time location and mobile internet activity
Ambassador Club0 $25 annual membership fee (can be reduced by referrals)0 Discount card/rewards; members-only sales, contests, coupons, product offers.0 Monthly e-newsletter0 Access to members-only portal on store website0 Members can promote store’s sales, coupons, new products, etc. and earn points that can be redeemed for rewards. 0 Send members content via e-mail/Facebook; members can then easily share via e-mail/Facebook. 0 Members can also access content by logging in to website.
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