Ljubisa Bojic

- Serbia
Work President at Positive Center for Digital Media
Industry Consulting / Advisory
Website www.ljubisabojic.com
About Ljubisa Bojic is co-author of the System for Social Network Analysis (SSNA) which consists of semi-automatic socio-psychological algorithms used to predict events in society, assist decision making process and help goal fulfillment of governments, organizations and corporations around the world. Concerning its social science purpose, SSNA is conducting continuous calculations of social and media moods (based of emotional valances of words) to get Media Reality Index. According to Bojic’s hypothesis, the more unrealistic media are, the more media addiction gets higher, resulting in overall decrease of feelings such as happiness and fulfilment in some society.

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