Popular Logos withHidden Symbolisms(or the importance of positive and negative space to designers!) Source: http://sixrevisions.com/graphics-design/popular-logos-with-hidden- symbolisms/#more-1709
The Big Ten Conference is the United States’ oldest Division 1 collegeathletic conference. Since Penn State joined in 1990, there have been 11schools in the Big Ten. They revamped their logo by placing a hiddennumber 11 on either sides of the letter T to stand for the actual number ofschools in the division.
Goodwill is a nonprofit organization that helps disadvantaged people inNorth America. The letter G in the logo is a smiling face, conveying thenotion that Goodwill provides happiness and relief to those in need.
If you look at the diamond icon on the left of the company’s name, youwill see that it spells out Sun starting from any corner. It is a wonderfulexample of symmetry.
This logo has been around for over a decade, but many people do not knowthat there’s a hidden symbolism in Amazon’s logo. The arrow from A to Zrepresents that the website sells everything from A to Z, and doubles as a"smile" to suggest satisfied customers.
In the company’s logo, you will see a bear hidden in themountain. The bear is the symbol of the city of Berne inSwitzerland where Toblerone is produced.
At first glance, this logo looks simply like the initials for Baskin Robins but ifyou take a second look, you will see the number 31 in the acronym(highlighted in a pink color). This stems from the idea that Baskin Robbinssells 31 types of ice cream, one for each day of the month.
The hidden rightward-pointing arrow in the negative spacebetween the letter E and X conveys the speed and precisionof the company’s delivery service.
At first glance, this logo looks like a map of Africa, but if you takea closer look, you will see two people facing each other.
The old Milwaukee Brewers logo uses the team’s initials (B and M) to form acatcher’s glove holding a ball.
The old Northwest Airlines logo has a very clever icon. Not only does the iconon the left of the text spell out N and W, but the arrow and circle symbolizes acompass pointing in the northwestern direction.