This document discusses how to effectively incorporate visuals into presentations. It notes that presentations engage audiences through audio and visual channels, with visuals being particularly impactful. The document recommends focusing presentations on either slides or documents alone rather than trying to combine the two. It advises against simply reading bullet points verbatim and instead using visuals to reinforce key points. Presenters are encouraged to select high-quality graphics over generic clip art and to design visual elements intentionally rather than as an afterthought. The overall goal discussed is to create presentations that are memorable through thoughtful audiovisual design.

1. Adding Visuals to
Your Presentations
CCR Colloquium
19 March 2008

2. Presentations are audiovisual
(like it or not)

3. How do we prepare?
Intellectual Audio Visual
90%
8%
2%

4. How do we react?
Yawwwn... Hmm... Wow!!
90%
8%
2%

5. Visual Design
adds
C T
PA
IM

6. Slides = Slides
Documents = Documents

7. It’s better to
do each well
than to try and do
them both at once.

8. Bullet points don’t bore people.
People speaking from bullet
points bore people.

9. There is no excuse for clip art.

10. A typical academic slide
• Lots of textually dense
bullets and long passages
• Repetitive points
(instead of reinforcing)
• Weak graphics,
subordinated to text
• Assembled as an
afterthought

11. Be Memorable