3. Discussion Points
Why Now – the case for Business Analysis?
Who is the Business Analyst?
Where is the Profession Heading?
What does it mean to you?
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4. Why Now?
The Case for Business Analysis
Global Economy
Right-sourcing
Integrated Organizations
Just-in-time delivery
Information Technology Spend
Role of Technology
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5. Why Now?
The Case for Business Analysis
For many years, organizations have been designing solutions without a
clear understanding of the market need, often with many assumptions
Success was hit or miss although the cost of a miss was survivable
With the global economy, increased competition and the availability of
many alternatives, consumers have come to expect more - and can
choose from a variety of alternatives
The impacts of a mistake can now be very costly
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6. Why Now?
When the delivery does not meet expectation
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7. It’s about the Deliverable
In the beginning… But it is…
Missing Piece
Planning
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8. It’s about the Deliverable
Some Progress was made… But it still has…
Plan
Missing Piece
Testing
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9. It’s about the Deliverable
Filled in another hole … But it still…
Test
Missing Piece Definition
of need
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10. It’s about the Deliverable
Addressed a BIG gap… But it still…
Define
Missing Piece The Big
Picture
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11. It’s about the Deliverable
Et Voilà! …
Describe
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12. What is Describe and Define?
Describe
How an organization works?
Why the organization exists?
What are its goals and objectives?
How does it accomplish those objectives?
How does it need to change to better accomplish those
objectives or to meet new challenges?
It is about defining the scope of solutions
It is about Business Analysis!
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13. What is Business Analysis?
Business Analysis Body of Knowledge
The set of tasks, knowledge, & techniques required to identify business needs
& determine solutions to business problems. Solutions often include a systems
development component, but may also consist of process improvement or
organizational change.
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14. What is Business Analysis?
Business Analysis Body of Knowledge
Knowledge Areas Purpose
Business Analysis Planning & Determine what we need to do
Monitoring
Enterprise Analysis Understand the business problem & scope of possible solutions
Elicitation Find out what the real needs of our stakeholders are
Requirements Analysis Describe the characteristics & qualities of the solution the meets the
stakeholder needs
Solutions Assessment & Determine whether a particular solution is right for our stakeholders
Validation
Requirements Management & Ensure that stakeholders agree on what needs to be delivered
Communications
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15. Business Analysis Professional
The Definition
Works as a liaison among stakeholders to
elicit, analyze, communicate and validate
requirements for changes to business
processes, policies, and information and
information systems
Understands business problems and
opportunities in the context of the
requirements and recommends solutions
that enable the organization to achieve its
goals
Possible revision in BABOK V2
Business analysis is the set of tasks and techniques used to work as a liaison among stakeholders
in order to understand the structure, policies, and operations of an organization, and recommend
solutions in order to enable that organization to achieve its goals
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16. Business Analysis Professional
Core Competencies
Logic
Products
Decision Analysis
Processes
Process & Data Modeling
Markets
Systems Thinking
Systems
Implementation Domain
Communication Analysis Consulting
Skills Knowledge
Facilitation Relationship Management
Negotiation IT Knowledge
Process Change Strategic Planning
Conflict Management Coaching Skills
Formal (presentation, Organizational Change
Quality Assurance Delegation and
documentation) Management Skills
Project Management
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17. Business Analysis Professional
Performs many roles
Analyst
Facilitator
Negotiator
Artist / Architect
Planner
Communicator
Diplomat
Expert / Consultant
Strategist
Revolutionary
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18. Business Analysis Superheroes!
Understood the Need
Truth
Right on target
Negotiation Agile
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19. Business Analysis Professional
Knowledge Continuum
Strategic
Maturity
Tactical
Skill
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20. Business Analysis Professional
Current Flavours
SME or Domain Consulting
Hybrid Practitioner
Practitioner Practitioner
Practitioner is a Practitioner Practitioner
“jack of all trades”, possesses solid or possesses solid or
performing multiple advanced business advanced skills in the
roles e.g., business subject matter enterprise knowledge
analyst, project expertise e.g., capital areas e.g., process,
manager, tester, etc. markets strategy business
casing
Generalists
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21. Where is the BA Profession Heading?
The Developing Marketplace
• Process
The profession will • Finance • Data
Industry
• Consumer •
mature along three Products
Elicitation
• Negotiation
axis • Energy • Strategy
• Manufacturing • Others …
Industry • Construction
• Others ….
Competency
Function
• Product
• Software
• Infrastructure
• Others …
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22. Where is the BA Profession Heading?
Community of Practice
“Support”
BA Bureau
“Maturity”
Centre of
Excellence
“Strategic
Alignment”
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23. Where is the BA Profession Heading?
Business
Framework Environment Resources
Alignment
Competency/
Standards & Organization & Enterprise
career
Methodologies structure Analysis
development
Customer
Metrics Governance Training & dev relationships
Team dev
Tools Assessment
Virtual…
Knowledge
Management
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24. Where is the BA Profession Heading?
Organizations need for BAs = (maturity, size, diversity)
MATURITY SIZE DIVERSITY
Age of Number of Product
Product Lines Number of Employees
Lines
Marketplace Stability Geographic Dispersion
Marketplace Uniformity
Competition
Established product lines & Larger organizations can Multiple product lines may
stable markets require limited support higher levels of require a combination of
business analysis specialization generalists and highly
specialized individuals
Competitive and developing Smaller organizations may be
markets have a critical need more dependent on generalists Highly specialized industries
for highly experienced and hybrid BAs (i.e., possess or niche markets will require
generalists and specialists in knowledge across multiple specialists
the competency domain (e.g., professional domains)
strategic, marketplace
analysis)
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25. In Conclusion
Demand for BA role is growing because organizations
recognize that building a solution is not sufficient – they
must understand the needs first
The BA profession will develop along three axis
Industry
Function
Competency
Demand for greater specialization will grow as
understanding of the value of the BA and formalization
of the role continue
Organizations must understand need in order to
determine the type and maturity of BA required
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