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International Institute of Business Analysis



                           The Business Analyst:
                          Evolution of a Profession

                                  June 2009
International Institute of Business Analysis



                           The Business Analyst:
                           Our Next Super Hero!

                                  July 2008
Discussion Points


   Why Now – the case for Business Analysis?
   Who is the Business Analyst?
   Where is the Profession Heading?
   What does it mean to you?




                www.theiiba.org / www.grupogesfor.com
Why Now?

The Case for Business Analysis
 Global Economy
 Right-sourcing
 Integrated Organizations
 Just-in-time delivery
 Information Technology Spend
 Role of Technology




                   www.theiiba.org / www.grupogesfor.com
Why Now?

The Case for Business Analysis
 For many years, organizations have been designing solutions without a
  clear understanding of the market need, often with many assumptions
 Success was hit or miss although the cost of a miss was survivable
 With the global economy, increased competition and the availability of
  many alternatives, consumers have come to expect more - and can
  choose from a variety of alternatives

The    impacts of a mistake can now be very costly




                     www.theiiba.org / www.grupogesfor.com
Why Now?

 When the delivery does not meet expectation




               www.theiiba.org / www.grupogesfor.com
It’s about the Deliverable

  In the beginning…                                       But it is…




       Missing Piece
                       Planning




                  www.theiiba.org / www.grupogesfor.com
It’s about the Deliverable
Some Progress was made…                                   But it still has…




                 Plan




       Missing Piece
                        Testing




                  www.theiiba.org / www.grupogesfor.com
It’s about the Deliverable
Filled in another hole …                                     But it still…




                                       Test




        Missing Piece      Definition
                            of need




                     www.theiiba.org / www.grupogesfor.com
It’s about the Deliverable
Addressed a BIG gap…                                        But it still…




Define




         Missing Piece      The Big
                            Picture




                    www.theiiba.org / www.grupogesfor.com
It’s about the Deliverable
Et Voilà! …



  Describe




              www.theiiba.org / www.grupogesfor.com
What is Describe and Define?
                                                         Describe




   How an organization works?
   Why the organization exists?
   What are its goals and objectives?
   How does it accomplish those objectives?
   How does it need to change to better accomplish those
    objectives or to meet new challenges?

 It is about defining the scope of solutions
            It is about Business Analysis!

                 www.theiiba.org / www.grupogesfor.com
What is Business Analysis?
Business Analysis Body of Knowledge
The set of tasks, knowledge, & techniques required to identify business needs
& determine solutions to business problems. Solutions often include a systems
development component, but may also consist of process improvement or
organizational change.




                       www.theiiba.org / www.grupogesfor.com
What is Business Analysis?
Business Analysis Body of Knowledge

   Knowledge Areas                                          Purpose
Business Analysis Planning &                      Determine what we need to do
         Monitoring
    Enterprise Analysis          Understand the business problem & scope of possible solutions

         Elicitation                   Find out what the real needs of our stakeholders are

   Requirements Analysis       Describe the characteristics & qualities of the solution the meets the
                                                        stakeholder needs
  Solutions Assessment &       Determine whether a particular solution is right for our stakeholders
         Validation
Requirements Management &         Ensure that stakeholders agree on what needs to be delivered
      Communications

                           www.theiiba.org / www.grupogesfor.com
Business Analysis Professional
The Definition
 Works as a liaison among stakeholders to
  elicit, analyze, communicate and validate
  requirements for changes to business
  processes, policies, and information and
  information systems
 Understands business problems and
  opportunities in the context of the
  requirements and recommends solutions
  that enable the organization to achieve its
  goals
     Possible revision in BABOK V2
     Business analysis is the set of tasks and techniques used to work as a liaison among stakeholders
     in order to understand the structure, policies, and operations of an organization, and recommend
     solutions in order to enable that organization to achieve its goals


                             www.theiiba.org / www.grupogesfor.com
Business Analysis Professional
Core Competencies
                           Logic
                                                                                 Products
                           Decision Analysis
                                                                                 Processes
                           Process & Data Modeling
                                                                                 Markets
                           Systems Thinking
                                                                                 Systems




                                                      Implementation              Domain
 Communication                   Analysis                                                               Consulting
                                                           Skills                Knowledge




 Facilitation                                                                                 Relationship Management
 Negotiation                                          IT Knowledge
                                                       Process Change                         Strategic Planning
 Conflict Management                                                                          Coaching Skills
 Formal (presentation,                                Organizational Change
                                                       Quality Assurance                      Delegation and
  documentation)                                                                                Management Skills
                                                       Project Management




                                     www.theiiba.org / www.grupogesfor.com
Business Analysis Professional
Performs many roles
 Analyst
 Facilitator
 Negotiator
 Artist / Architect
 Planner
 Communicator
 Diplomat
 Expert / Consultant
 Strategist
 Revolutionary


                  www.theiiba.org / www.grupogesfor.com
Business Analysis Superheroes!




                   Understood the Need




     Truth
                                                      Right on target




             Negotiation                    Agile


              www.theiiba.org / www.grupogesfor.com
Business Analysis Professional

                     Knowledge Continuum



                                        Strategic
         Maturity

                           Tactical




                                     Skill


              www.theiiba.org / www.grupogesfor.com
Business Analysis Professional

Current Flavours
                                   SME or Domain                    Consulting
 Hybrid Practitioner
                                    Practitioner                    Practitioner

Practitioner is a             Practitioner                     Practitioner
“jack of all trades”,         possesses solid or               possesses solid or
performing multiple           advanced business                advanced skills in the
roles e.g., business          subject matter                   enterprise knowledge
analyst, project              expertise e.g., capital          areas e.g., process,
manager, tester, etc.         markets                          strategy business
                                                               casing


                                     Generalists


                       www.theiiba.org / www.grupogesfor.com
Where is the BA Profession Heading?

The Developing Marketplace
                                                                      •    Process
The profession will          • Finance                                •    Data




                                                       Industry
                             • Consumer                               •
 mature along three            Products
                                                                           Elicitation
                                                                      •    Negotiation
 axis                        • Energy                                 •    Strategy
                             • Manufacturing                          •    Others …
 Industry                   • Construction
                             • Others ….
 Competency
 Function
                                                   •      Product
                                                   •      Software
                                                   •      Infrastructure
                                                   •      Others …


                 www.theiiba.org / www.grupogesfor.com
Where is the BA Profession Heading?

                      Community of Practice
                             “Support”


                            BA Bureau
                             “Maturity”




                            Centre of
                            Excellence
                             “Strategic
                             Alignment”




            www.theiiba.org / www.grupogesfor.com
Where is the BA Profession Heading?

                                                          Business
 Framework       Environment             Resources
                                                          Alignment
                                          Competency/
  Standards &    Organization &                            Enterprise
                                             career
 Methodologies     structure                                Analysis
                                          development
                                                            Customer
    Metrics       Governance             Training & dev   relationships


                                            Team dev
     Tools        Assessment
                                            Virtual…
   Knowledge
  Management



                 www.theiiba.org / www.grupogesfor.com
Where is the BA Profession Heading?
Organizations need for BAs = (maturity, size, diversity)
           MATURITY                                  SIZE                          DIVERSITY

           Age of                                                             Number of Product
        Product Lines                       Number of Employees
                                                                                     Lines
     Marketplace Stability                  Geographic Dispersion
                                                                             Marketplace Uniformity
         Competition

 Established product lines &           Larger organizations can           Multiple product lines may
  stable markets require limited         support higher levels of            require a combination of
  business analysis                      specialization                      generalists and highly
                                                                             specialized individuals
 Competitive and developing            Smaller organizations may be
  markets have a critical need           more dependent on generalists      Highly specialized industries
  for highly experienced                 and hybrid BAs (i.e., possess       or niche markets will require
  generalists and specialists in         knowledge across multiple           specialists
  the competency domain (e.g.,           professional domains)
  strategic, marketplace
  analysis)



                                   www.theiiba.org / www.grupogesfor.com
In Conclusion

 Demand for BA role is growing because organizations
  recognize that building a solution is not sufficient – they
  must understand the needs first
 The BA profession will develop along three axis
    Industry
    Function
    Competency
 Demand for greater specialization will grow as
  understanding of the value of the BA and formalization
  of the role continue
 Organizations must understand need in order to
  determine the type and maturity of BA required

                  www.theiiba.org / www.grupogesfor.com
www.theiiba.org / www.grupogesfor.com

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Evolution Of Ba 2009 Jun

  • 1. International Institute of Business Analysis The Business Analyst: Evolution of a Profession June 2009
  • 2. International Institute of Business Analysis The Business Analyst: Our Next Super Hero! July 2008
  • 3. Discussion Points  Why Now – the case for Business Analysis?  Who is the Business Analyst?  Where is the Profession Heading?  What does it mean to you? www.theiiba.org / www.grupogesfor.com
  • 4. Why Now? The Case for Business Analysis  Global Economy  Right-sourcing  Integrated Organizations  Just-in-time delivery  Information Technology Spend  Role of Technology www.theiiba.org / www.grupogesfor.com
  • 5. Why Now? The Case for Business Analysis  For many years, organizations have been designing solutions without a clear understanding of the market need, often with many assumptions  Success was hit or miss although the cost of a miss was survivable  With the global economy, increased competition and the availability of many alternatives, consumers have come to expect more - and can choose from a variety of alternatives The impacts of a mistake can now be very costly www.theiiba.org / www.grupogesfor.com
  • 6. Why Now?  When the delivery does not meet expectation www.theiiba.org / www.grupogesfor.com
  • 7. It’s about the Deliverable In the beginning… But it is… Missing Piece Planning www.theiiba.org / www.grupogesfor.com
  • 8. It’s about the Deliverable Some Progress was made… But it still has… Plan Missing Piece Testing www.theiiba.org / www.grupogesfor.com
  • 9. It’s about the Deliverable Filled in another hole … But it still… Test Missing Piece Definition of need www.theiiba.org / www.grupogesfor.com
  • 10. It’s about the Deliverable Addressed a BIG gap… But it still… Define Missing Piece The Big Picture www.theiiba.org / www.grupogesfor.com
  • 11. It’s about the Deliverable Et Voilà! … Describe www.theiiba.org / www.grupogesfor.com
  • 12. What is Describe and Define? Describe  How an organization works?  Why the organization exists?  What are its goals and objectives?  How does it accomplish those objectives?  How does it need to change to better accomplish those objectives or to meet new challenges?  It is about defining the scope of solutions It is about Business Analysis! www.theiiba.org / www.grupogesfor.com
  • 13. What is Business Analysis? Business Analysis Body of Knowledge The set of tasks, knowledge, & techniques required to identify business needs & determine solutions to business problems. Solutions often include a systems development component, but may also consist of process improvement or organizational change. www.theiiba.org / www.grupogesfor.com
  • 14. What is Business Analysis? Business Analysis Body of Knowledge Knowledge Areas Purpose Business Analysis Planning & Determine what we need to do Monitoring Enterprise Analysis Understand the business problem & scope of possible solutions Elicitation Find out what the real needs of our stakeholders are Requirements Analysis Describe the characteristics & qualities of the solution the meets the stakeholder needs Solutions Assessment & Determine whether a particular solution is right for our stakeholders Validation Requirements Management & Ensure that stakeholders agree on what needs to be delivered Communications www.theiiba.org / www.grupogesfor.com
  • 15. Business Analysis Professional The Definition  Works as a liaison among stakeholders to elicit, analyze, communicate and validate requirements for changes to business processes, policies, and information and information systems  Understands business problems and opportunities in the context of the requirements and recommends solutions that enable the organization to achieve its goals Possible revision in BABOK V2 Business analysis is the set of tasks and techniques used to work as a liaison among stakeholders in order to understand the structure, policies, and operations of an organization, and recommend solutions in order to enable that organization to achieve its goals www.theiiba.org / www.grupogesfor.com
  • 16. Business Analysis Professional Core Competencies  Logic  Products  Decision Analysis  Processes  Process & Data Modeling  Markets  Systems Thinking  Systems Implementation Domain Communication Analysis Consulting Skills Knowledge  Facilitation  Relationship Management  Negotiation  IT Knowledge  Process Change  Strategic Planning  Conflict Management  Coaching Skills  Formal (presentation,  Organizational Change  Quality Assurance  Delegation and documentation) Management Skills  Project Management www.theiiba.org / www.grupogesfor.com
  • 17. Business Analysis Professional Performs many roles  Analyst  Facilitator  Negotiator  Artist / Architect  Planner  Communicator  Diplomat  Expert / Consultant  Strategist  Revolutionary www.theiiba.org / www.grupogesfor.com
  • 18. Business Analysis Superheroes! Understood the Need Truth Right on target Negotiation Agile www.theiiba.org / www.grupogesfor.com
  • 19. Business Analysis Professional Knowledge Continuum Strategic Maturity Tactical Skill www.theiiba.org / www.grupogesfor.com
  • 20. Business Analysis Professional Current Flavours SME or Domain Consulting Hybrid Practitioner Practitioner Practitioner Practitioner is a Practitioner Practitioner “jack of all trades”, possesses solid or possesses solid or performing multiple advanced business advanced skills in the roles e.g., business subject matter enterprise knowledge analyst, project expertise e.g., capital areas e.g., process, manager, tester, etc. markets strategy business casing Generalists www.theiiba.org / www.grupogesfor.com
  • 21. Where is the BA Profession Heading? The Developing Marketplace • Process The profession will • Finance • Data Industry • Consumer • mature along three Products Elicitation • Negotiation axis • Energy • Strategy • Manufacturing • Others …  Industry • Construction • Others ….  Competency  Function • Product • Software • Infrastructure • Others … www.theiiba.org / www.grupogesfor.com
  • 22. Where is the BA Profession Heading? Community of Practice “Support” BA Bureau “Maturity” Centre of Excellence “Strategic Alignment” www.theiiba.org / www.grupogesfor.com
  • 23. Where is the BA Profession Heading? Business Framework Environment Resources Alignment Competency/ Standards & Organization & Enterprise career Methodologies structure Analysis development Customer Metrics Governance Training & dev relationships Team dev Tools Assessment Virtual… Knowledge Management www.theiiba.org / www.grupogesfor.com
  • 24. Where is the BA Profession Heading? Organizations need for BAs = (maturity, size, diversity) MATURITY SIZE DIVERSITY Age of Number of Product Product Lines Number of Employees Lines Marketplace Stability Geographic Dispersion Marketplace Uniformity Competition  Established product lines &  Larger organizations can  Multiple product lines may stable markets require limited support higher levels of require a combination of business analysis specialization generalists and highly specialized individuals  Competitive and developing  Smaller organizations may be markets have a critical need more dependent on generalists  Highly specialized industries for highly experienced and hybrid BAs (i.e., possess or niche markets will require generalists and specialists in knowledge across multiple specialists the competency domain (e.g., professional domains) strategic, marketplace analysis) www.theiiba.org / www.grupogesfor.com
  • 25. In Conclusion  Demand for BA role is growing because organizations recognize that building a solution is not sufficient – they must understand the needs first  The BA profession will develop along three axis  Industry  Function  Competency  Demand for greater specialization will grow as understanding of the value of the BA and formalization of the role continue  Organizations must understand need in order to determine the type and maturity of BA required www.theiiba.org / www.grupogesfor.com