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The
SAVVIES
of Social Media.
Laura Fitton, Evangelist @ HubSpot
@pistachio | pistachio@hubspot.com
Laura Fitton, May 2007
Homebound mom.
Two kids under two.
NO business
network in Boston
What’s
Web 2.0?
Where do I
upgrade...
(Don’t Believe the) Hype
Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!"
@pistachio Founder
(acq. By HubSpot)
Twitter for
Dum...
How did THAT
Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/
Social Software
will Change the
World
Social Software HAS
Changed the World
We’ve
Only Just
Begun…
NO ONE WAKES UP
AND SAYS:
“I want to see an ad.”
SO WHY DO MARKETERS
WAKE UP AND SAY:
“Let’s make an ad”?
11
Your customers are relying more &
more on social. 9 out of 10
9 out of 10 Internet users visited !
a social networking ...
12
1 out of every 8
minutes online !
is spent on Facebook.
SOURCE: COMSCORE, FEBRUARY 2011
Changes in Consumer Attention
vs
THEN. NOW.
What we really need is
a mindset shift that will make us
relevant to today’s consumers,
a mindset shift from
‘telling & se...
SOLVE FOR THE
HUMANS
Not just their happiness,
but also their success.
Social Media Savvies: BIG PICTURE
• Be Useful
• Tame the Fox
• Nurture & maintain
loose ties
Image: http://inay.org
Social	
  Media	
  
in	
  2	
  Words…	
  
BE
!!!!USEFUL“
21
Be helpful.
Helpful

Relevant

Remarkable

Frequent

ask yourself how you can be of service to
your current and potenti...
22
Generous 
is the 
new 
cautious 
& controlled.
23
Remarkable is the new
‘business as usual.’
24
Link love is the new ad buy.
25
Influence (was)
Attract attention to yourself
Influence (is)
Provide attention & value to others
TWEET QUOTE!
“Make the customer
the hero of your
story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETINGPROFS
Image Credit: Fot...
Social	
  Media	
  
in	
  4	
  Words…	
  
Listen.
Learn.
Care.
Serve.
“
How Can I
Get More
Followers?“
You don’t just want a following.
34
You want
screaming,
raving fans
Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
“ Image Credit:"
lhalstead"
How Can I
Get More
Followers?“
39
Be 
generous.
• THE MORE YOU
GIVE, THE MORE !
YOU GET
• BUILD TRUST,
CREDIBILITY, !
& GOOD WILL
• INCREASE # !
OF PAGES...
To	
  build	
  ANY	
  social	
  following…	
  
Take	
  	
  Good	
  	
  
AMAZING	
  Care	
  of	
  
The	
  Network	
  You	
 ...
Social Media Savvies: TACTICS
• We drink our own
champagne
• Here’s lookin at YOU,
#INCWOMEN
You don’t find customers anymore.
They find you.
Context
creates the
inbound
experience.
EMAIL SOCIAL
WEBSITESALES
SOCIAL INBOX
http://bit.ly/trySI
It’s so easy, even a CEO
can use it!
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
Social Media Savvies: TACTICS
• We drink our own
champagne
• Here’s lookin at YOU,
#INCWOMEN
http://www.shiftcomm.com/2013/09/
twitters-newest-hidden-feature-website-
analytics/
Social Media Savvies: VISION
• We’re only just
starting…
Global Sensing and Signaling Network
The Message is
the Influencer.
http://twitpic.com/135xa by @JKrums
Any
to
Many
“
Social Media Savvies: NOW, YOU
• Try Social Inbox:
http://bit.ly/trySI
• Find out how YOU are
doing…
http://grader.com
Next Steps?
q  Grade YOUR Marketing.
http://Grader.com
q  Get FREE marketing help.
http://Blog.HubSpot.com
q  Try Socia...
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
Social Media Savvies: Presentation from Inc Women
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Social Media Savvies: Presentation from Inc Women

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Transcript of "Social Media Savvies: Presentation from Inc Women"

  1. 1. The SAVVIES of Social Media. Laura Fitton, Evangelist @ HubSpot @pistachio | pistachio@hubspot.com
  2. 2. Laura Fitton, May 2007 Homebound mom. Two kids under two. NO business network in Boston What’s Web 2.0? Where do I upgrade my browser? Twitter is Dumb!
  3. 3. (Don’t Believe the) Hype
  4. 4. Laura @Pistachio Fitton “Excited & geeky about where all this leads!" @pistachio Founder (acq. By HubSpot) Twitter for Dummies Inbound Marketing Evangelist A lotta Twitter Readers
  5. 5. How did THAT Happen??! Photo: http://www.flickr.com/photos/furryscalyman/
  6. 6. Social Software will Change the World
  7. 7. Social Software HAS Changed the World
  8. 8. We’ve Only Just Begun…
  9. 9. NO ONE WAKES UP AND SAYS: “I want to see an ad.”
  10. 10. SO WHY DO MARKETERS WAKE UP AND SAY: “Let’s make an ad”?
  11. 11. 11 Your customers are relying more & more on social. 9 out of 10 9 out of 10 Internet users visited ! a social networking site each month in 2010. SOURCE: COMSCORE, FEBRUARY 2011
  12. 12. 12 1 out of every 8 minutes online ! is spent on Facebook. SOURCE: COMSCORE, FEBRUARY 2011
  13. 13. Changes in Consumer Attention vs THEN. NOW.
  14. 14. What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.” 14 JIM STENGEL FORMER GLOBAL MARKETING OFFICER ! FOR PROCTER & GAMBLE “
  15. 15. SOLVE FOR THE HUMANS Not just their happiness, but also their success.
  16. 16. Social Media Savvies: BIG PICTURE • Be Useful • Tame the Fox • Nurture & maintain loose ties
  17. 17. Image: http://inay.org
  18. 18. Social  Media   in  2  Words…  
  19. 19. BE !!!!USEFUL“
  20. 20. 21 Be helpful. Helpful Relevant Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/ tabid/6307/bid/10291/Helpful-is-the-New- Viral.aspx#ixzz1GsSghdGN Helpful is the new viral.
  21. 21. 22 Generous is the new cautious & controlled.
  22. 22. 23 Remarkable is the new ‘business as usual.’
  23. 23. 24 Link love is the new ad buy.
  24. 24. 25
  25. 25. Influence (was) Attract attention to yourself
  26. 26. Influence (is) Provide attention & value to others
  27. 27. TWEET QUOTE! “Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS Image Credit: Fotographia Guerilla TWEET EBOOK!
  28. 28. Social  Media   in  4  Words…  
  29. 29. Listen. Learn. Care. Serve. “
  30. 30. How Can I Get More Followers?“
  31. 31. You don’t just want a following. 34
  32. 32. You want screaming, raving fans
  33. 33. Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “ Image Credit:" lhalstead"
  34. 34. How Can I Get More Followers?“
  35. 35. 39 Be generous. • THE MORE YOU GIVE, THE MORE ! YOU GET • BUILD TRUST, CREDIBILITY, ! & GOOD WILL • INCREASE # ! OF PAGES! & INBOUND LINKS
  36. 36. To  build  ANY  social  following…   Take    Good     AMAZING  Care  of   The  Network  You   Already  Have  
  37. 37. Social Media Savvies: TACTICS • We drink our own champagne • Here’s lookin at YOU, #INCWOMEN
  38. 38. You don’t find customers anymore. They find you.
  39. 39. Context creates the inbound experience. EMAIL SOCIAL WEBSITESALES
  40. 40. SOCIAL INBOX http://bit.ly/trySI
  41. 41. It’s so easy, even a CEO can use it!
  42. 42. OUR OWN CHAMPAGNE
  43. 43. OUR OWN CHAMPAGNE
  44. 44. OUR OWN CHAMPAGNE
  45. 45. OUR OWN CHAMPAGNE
  46. 46. OUR OWN CHAMPAGNE
  47. 47. OUR OWN CHAMPAGNE
  48. 48. OUR OWN CHAMPAGNE
  49. 49. OUR OWN CHAMPAGNE
  50. 50. OUR OWN CHAMPAGNE
  51. 51. OUR OWN CHAMPAGNE
  52. 52. OUR OWN CHAMPAGNE
  53. 53. Social Media Savvies: TACTICS • We drink our own champagne • Here’s lookin at YOU, #INCWOMEN
  54. 54. http://www.shiftcomm.com/2013/09/ twitters-newest-hidden-feature-website- analytics/
  55. 55. Social Media Savvies: VISION • We’re only just starting…
  56. 56. Global Sensing and Signaling Network
  57. 57. The Message is the Influencer. http://twitpic.com/135xa by @JKrums
  58. 58. Any to Many “
  59. 59. Social Media Savvies: NOW, YOU • Try Social Inbox: http://bit.ly/trySI • Find out how YOU are doing… http://grader.com
  60. 60. Next Steps? q  Grade YOUR Marketing. http://Grader.com q  Get FREE marketing help. http://Blog.HubSpot.com q  Try Social Inbox. http://bit.ly/trySI q  Learn more about us www.HubSpot.com Laura Fitton, Inbound Marketing Evangelist @pistachio | pistachio@hubspot.com For the love of marketing.
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