Agents of change fitton twitter

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Agents of change fitton twitter

  1. 1. Twitter for Agents of Change. Laura Fitton, Evangelist @ HubSpot @pistachio | pistachio@hubspot.com
  2. 2. Laura Fitton, May 2007 Homebound mom. Two kids under two. NO business network in Boston What’s Web 2.0? Where do I upgrade my browser? Twitter is Dumb!
  3. 3. (Don’t Believe the) Hype
  4. 4. Laura @Pistachio Fitton “Excited & geeky about where all this leads!" @pistachio Founder (acq. By HubSpot) Twitter for Dummies Inbound Marketing Evangelist A lotta Twitter Readers
  5. 5. How did THAT Happen??! Photo: http://www.flickr.com/photos/furryscalyman/
  6. 6. Twitter-based Software will Change the World
  7. 7. Twitter-based Software HAS Changed the World
  8. 8. We’ve Only Just Begun…
  9. 9. NO ONE WAKES UP AND SAYS: “I want to see an ad.”
  10. 10. SO WHY DO MARKETERS WAKE UP AND SAY: “Let’s make an ad”?
  11. 11. 11 Your customers are relying more & more on social. 9 out of 10 9 out of 10 Internet users visited ! a social networking site each month in 2010. SOURCE: COMSCORE, FEBRUARY 2011
  12. 12. 12 1 out of every 8 minutes online ! is spent on Facebook. SOURCE: COMSCORE, FEBRUARY 2011
  13. 13. Changes in Consumer Attention vs THEN. NOW.
  14. 14. What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.” 14 JIM STENGEL FORMER GLOBAL MARKETING OFFICER ! FOR PROCTER & GAMBLE “
  15. 15. SOLVE FOR THE HUMANS Not just their happiness, but also their success.
  16. 16. Twitter for AOC: BIG PICTURE • Be Useful • Tame the Fox • Nurture & maintain loose ties
  17. 17. Influence (was) Attract attention to yourself
  18. 18. Influence (is) Provide attention & value to others
  19. 19. Social  Media   in  2  Words…  
  20. 20. BE !!!!USEFUL“
  21. 21. Image: http://inay.org
  22. 22. TWEET QUOTE! “Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS Image Credit: Fotographia Guerilla TWEET EBOOK!
  23. 23. Social  Media   in  4  Words…  
  24. 24. Listen. Learn. Care. Serve. “
  25. 25. How Can I Get More Followers?“
  26. 26. You don’t just want a following. 29
  27. 27. You want screaming, raving fans
  28. 28. Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “ Image Credit:" lhalstead"
  29. 29. How Can I Get More Followers?“
  30. 30. To  build  ANY  social  following…   Take    Good     AMAZING  Care  of   The  Network  You   Already  Have  
  31. 31. 35 Be generous. • THE MORE YOU GIVE, THE MORE YOU GET • BUILD TRUST, CREDIBILITY, & GOODWILL • INCREASE # OF PAGES & INBOUND LINKS
  32. 32. 36 Make ! stuff ! people ! want. • EDUCATIONAL EBOOKS • HOW-TO VIDEOS • ONLINE CALCULATORS • PLANNING TOOLS • ANSWERS TO COMMON QUESTIONS
  33. 33. 37 Be helpful. Helpful Relevant Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/ tabid/6307/bid/10291/Helpful-is-the-New- Viral.aspx#ixzz1GsSghdGN Helpful is the new viral.
  34. 34. 38 Generous is the new cautious & controlled.
  35. 35. 39 Remarkable is the new ‘business as usual.’
  36. 36. 40 Link love is the new ad buy.
  37. 37. 41
  38. 38. Twitter for AOC: TACTICS • We drink our own champagne • Here’s lookin at YOU, #aoc2013
  39. 39. You don’t find customers anymore. They find you.
  40. 40. Context creates the inbound experience. EMAIL SOCIAL WEBSITESALES
  41. 41. SOCIAL INBOX http://bit.ly/trySI
  42. 42. It’s so easy, even a CEO can use it!
  43. 43. OUR OWN CHAMPAGNE
  44. 44. OUR OWN CHAMPAGNE
  45. 45. OUR OWN CHAMPAGNE
  46. 46. OUR OWN CHAMPAGNE
  47. 47. OUR OWN CHAMPAGNE
  48. 48. OUR OWN CHAMPAGNE
  49. 49. OUR OWN CHAMPAGNE
  50. 50. OUR OWN CHAMPAGNE
  51. 51. OUR OWN CHAMPAGNE
  52. 52. OUR OWN CHAMPAGNE
  53. 53. OUR OWN CHAMPAGNE
  54. 54. Twitter for AOC: TACTICS • We drink our own champagne • Here’s lookin at YOU, #aoc2013
  55. 55. http://www.shiftcomm.com/2013/09/ twitters-newest-hidden-feature-website- analytics/
  56. 56. Twitter for AOC: VISION • We’ve only just begun…
  57. 57. Global Sensing and Signaling Network
  58. 58. The Message is the Influencer. http://twitpic.com/135xa by @JKrums
  59. 59. Any to Many “
  60. 60. Twitter for AOC: NOW, YOU • See how YOU’RE doing… http://grader.com • Try Social Inbox: http://bit.ly/trySI
  61. 61. Next Steps? q  Grade YOUR Marketing. http://Grader.com q  Get FREE marketing help. http://Blog.HubSpot.com q  Try Social Inbox. http://bit.ly/trySI q  Learn more about us www.HubSpot.com Laura Fitton, Inbound Marketing Evangelist @pistachio | pistachio@hubspot.com For the love of marketing.

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