HAPPY CUSTOMERS HAPPY MARKETINGSocial Media Marketing SolutionsLuane Jennings12/12/2011
AGENDA• What is Social Media?•What is Facebook Marketing•Characteristics of BrandTag Marketing•What is BrandTag?•Pepsi Facebook BrandTag Campaign
What is Social Media?Online technologies and practicesThat people use to share their:•Opinions•Insights•Experiences with each other
What is Facebook Marketing?Facebook marketing is the use of marketing techniques in a combination with the Facebook social network.
Characteristics of BrandTag Marketing?BrandTag marketing vs. Traditional Facebook marketing• Campaigns: update automatically rather than manually• Content: willingly shared rather than spamming• Distribution: reduce the time and effort needed to check fanpage for new information• Culture: Customer participation rather than passive audience
What is BrandTag?BrandTag is a Facebook application that allows customers to show their love and appreciation for their favorite brand, product or service. BrandTag allows companiesTo engage with their customers on a more intimate level giving them the power tomarket their brand, product or service by Btagging their photos and sharing it with theworld.
BrandTag is the new Facebook marketing application with a lot of customer celebrationManage your campaigns directly from your page • Upload and change BTags ( Company logo or promotion) automatically • Get customer statistics in real time from your BrandTag Control Panel • Send alerts with BTags every time you have a new promotion • Share BTags • Love BTags • Keep BTags – ( Photos customers like and have added them to their photo album) • Group BTags – (Fans can group BTags but only those of their friends on Facebook)