Lori L. Jacobwith • 25+ years as a communication strategist & fundraising coach • Measurable: Since 2001 I’ve helped organizations raise nearly $200 million from individual LJacobwith donors. And counting. LJacobwith • Founder of the Ignited Online Fundraising Community - 2009
What does Lori do? Speaking, Training, Webinars Being a part of this community reminds me to put into action all the things I’ve learned & don’t always use. It’s an incredible LJacobwith resource! ~ Debbie LJacobwith Coaching for fundraising professionals
Great Gaping DisconnectWhat people want when theysupport a cause:To make a differenceTo feel personally connected tosomething greater than themselvesTo feel usefulTo get the warm glow of giving ~ Katya Andresen, Network for Good
Great Gaping DisconnectWhat people get when theysupport a cause:A tax receiptStatistics, facts & figuresA newsletter…sometimesAn appeal to give (more) moneyThere needs to be more of what people want intheir experience with us.
The Secret to Fundraising: Clear, Bold Communication
Support moves toward boldness andclarity of communication 13
The Secret to Fundraising: Clear, Bold Communication • Telling Your Story - Intro • Asking – Take Action • Maximize Relationships – Stay Relevant • Managing Data
Clear, Bold Communication 46% of supporters stop giving for reasons connected to “a failure to communicate.” ~ Penelope Burk & Cygnus Applied Research
Storytelling Andy Goodman Andy is best known for his speeches and workshops on storytelling, presenting, design and strategic communications. http://video.google.com/videoplay?docid=-289257716014946841#
Lori’s Storytelling Criteria • Tell a story about an actual person using name/age/descriptors so your listener can visualize. • Use words that emotionally connect the listener to your work and the person you’re speaking Boring2Brilliant.com about. No jargon. • Shares specific examples of YOUR work and how it makes a difference in the life of a real person. • The story must be short – 2 minutes or less.
StorytellingKnowledge alone does not cause people to take action.
Four parts of a great story• A relatable protagonist• Lots of conflict• A loathsome villain Mark Rovner, Founder & CEO• Telling details Sea Change Strategieshttp://www.nonprofitmarketingblog.com/comments/the_4_parts_of_a_great_story/
Storytelling In teams of two: • Tell your story. • Receive coaching & feedback. • Switch and 2nd person tell story.
Storytelling: Less is More Lori’s: Tells powerful stories to raise millions. Worry is not a fundraising strategy. Community service org helping vets: War damaged Jim. We restored him. Inspired by Hemmingway: Baby shoes. Never worn. For sale. Yours?
Clear, Bold Communication“A story is a way tosay something thatcan’t be said anyother way.” ~ Flannery O’Connor
Fundraising is deep, profound, relatedness. ~ Lynne Twist, The Soul of Money
ResourcesHow to Create Fresh Stories for your Nonprofithttp://bit.ly/Nw0ET0Why Storytelling is Essential for Business Leadershttp://bit.ly/QKp7ylThe Rise of the Corporate Transmedia Storytellerhttp://onforb.es/OmNhiL3 Lessons in storytelling from Ken Burnshttp://bit.ly/QnwYHuTransitioning from the Written to the Spoken Storyhttp://bit.ly/Qv9QqSDigital Storytelling From Soup to Nutshttp://bit.ly/Opp8M0
Resources Purchase today: $7.99 OR Available at: Amazonwww.LoriJacobwith.com Purchase today: $5 OR Download on LJacobwith Free Resources page: LoriJacobwith.com LJacobwith
Coaching from Lori Even with 30 years of experience I always learn something new. Lori’s energy is contagious! I SEE what’s possible!
Clear, Bold Communication For Nonprofit Leaders LJacobwith LJacobwith Thank you!