Advanced Storytelling:
Blending Your Money & People Stories

Live Stream Event!
It Started With A Story
It Started With A Story
Cutting through the

clutter of day to day
noise…
Convey Your Impact

Share real people examples
Dopamine
Importance of Dopamine
“Your brain’s pleasure
circuits are activated by
acts of charity.”
Source: David J. Linden...
50% of Telling A Great
Story
…is finding a great story
to tell
Mission Moments
Lori’s Definition:
“Any short, inspirational, example of how
your organization is making an impact.”
“Tell Me A Story”

NO
List available in
Step-by Step
Storytelling
System
Share Stories of Your Impact

…To create
unforgettable
emotional
connections
Before and After Stories

More sample stories available in Step-by-Step Storytelling System
Lori’s Storytelling Criteria
• Tell a story about an actual person using
name/age/descriptors so your listener can
visuali...
What Actions Will You Take
To Gather Good Stories?
ADDED: Six new pages
of Advanced Storytelling
worksheets and sample
stories!
http://www.lorijacobwith.com/storytellingsyst...
For Help With Your Storytelling
Advanced Storytelling

The MOST powerful stories share both
your impact and the cost of your programs.
Image source: Leade...
Secrets We Keep From Donors

Programs costs.
The difference between
the “certain” support &
what you must raise to
maintai...
Funding Gap
What you project in
expenses for the year MINUS what you have
already received or had
confirmed from individua...
Funding Gap
As the year passes, you
also subtract any
contributed funds you
have received to close
the gap...so your
“fund...
Advanced Storytelling
Message Pyramid
Why you exist:
The need for your organization
Your Funding Gap
Program
messages
One
...
charity: water
charity: water
I Can’t Do This!
 Being honest. We are scared to death to tell
people we have a funding gap of $225,000.
 We have NEVER ...
Source: Lowell Community Health Center eNews Dec 2011.
Share The Reality

Tickets cover less than ½ of production
costs. Thank YOU, our donor
partners, who help close the gap so...
Advanced Storytelling

End of Year Campaign:
To raise funds for
25 scholarships
Advanced Storytelling
Annual Fund
Campaign:
To raise funds for
5 more program
participants at
$25,000 each
For This to Work It Takes Practice!
Samples & Templates to Help
ADDED: Six new pages
of Advanced Storytelling
worksheets and sample
stories!
http://www.lorijacobwith.com/storytellingsyst...
People will forget what you said. People will
forget what you did. But people will never
forget how you made them feel.
~ ...
Staying Connected
Join My e-Community!
The best way to stay in
touch is to sign up on my homepage at
www.lorijacobwith.com...
Staying Connected
Weekly BLOG:
WITHISM’S FROM LORI:
Boldness, clarity and wisdom
for fundraising professionals
making a di...
Go Forth & Tell Powerful Stories!

http://www.lorijacobwith.com/storytellingsystem
Lori Jacobwith Advanced Nonprofit Storytelling Slides Live stream Feb 2014
Lori Jacobwith Advanced Nonprofit Storytelling Slides Live stream Feb 2014
Lori Jacobwith Advanced Nonprofit Storytelling Slides Live stream Feb 2014
Lori Jacobwith Advanced Nonprofit Storytelling Slides Live stream Feb 2014
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Lori Jacobwith Advanced Nonprofit Storytelling Slides Live stream Feb 2014

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Slides from Feb 26, 2014 Advanced Nonprofit Storytelling Live Stream: How to blend your money and people stories to raise more money.

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Lori Jacobwith Advanced Nonprofit Storytelling Slides Live stream Feb 2014

  1. 1. Advanced Storytelling: Blending Your Money & People Stories Live Stream Event!
  2. 2. It Started With A Story
  3. 3. It Started With A Story
  4. 4. Cutting through the clutter of day to day noise…
  5. 5. Convey Your Impact Share real people examples
  6. 6. Dopamine Importance of Dopamine “Your brain’s pleasure circuits are activated by acts of charity.” Source: David J. Linden, Ph.D., professor of neuroscience at Johns Hopkins University School of Medicine
  7. 7. 50% of Telling A Great Story …is finding a great story to tell
  8. 8. Mission Moments Lori’s Definition: “Any short, inspirational, example of how your organization is making an impact.”
  9. 9. “Tell Me A Story” NO
  10. 10. List available in Step-by Step Storytelling System
  11. 11. Share Stories of Your Impact …To create unforgettable emotional connections
  12. 12. Before and After Stories More sample stories available in Step-by-Step Storytelling System
  13. 13. Lori’s Storytelling Criteria • Tell a story about an actual person using name/age/descriptors so your listener can visualize. • Use words that emotionally connect the listener to your work and the person you’re speaking about. No jargon. • Share specific examples of YOUR work and how it makes a difference in the life of a real person • The story must be short – 2 minutes or less.
  14. 14. What Actions Will You Take To Gather Good Stories?
  15. 15. ADDED: Six new pages of Advanced Storytelling worksheets and sample stories! http://www.lorijacobwith.com/storytellingsystem
  16. 16. For Help With Your Storytelling
  17. 17. Advanced Storytelling The MOST powerful stories share both your impact and the cost of your programs. Image source: Leadershipwithsass.com
  18. 18. Secrets We Keep From Donors Programs costs. The difference between the “certain” support & what you must raise to maintain quality programs.
  19. 19. Funding Gap What you project in expenses for the year MINUS what you have already received or had confirmed from individual contributions, corporations , foundations, government funding, United Way funding, or?
  20. 20. Funding Gap As the year passes, you also subtract any contributed funds you have received to close the gap...so your “funding gap” number should change and shrink weekly.
  21. 21. Advanced Storytelling Message Pyramid Why you exist: The need for your organization Your Funding Gap Program messages One person example
  22. 22. charity: water
  23. 23. charity: water
  24. 24. I Can’t Do This!  Being honest. We are scared to death to tell people we have a funding gap of $225,000.  We have NEVER talked about it before, we are worried that when we start telling people we have an $800k funding gap that they will think of us as a lost cause.  How do we tell people we have a “funding gap” without scaring them away?
  25. 25. Source: Lowell Community Health Center eNews Dec 2011.
  26. 26. Share The Reality Tickets cover less than ½ of production costs. Thank YOU, our donor partners, who help close the gap so we can deliver more fabulous performances!
  27. 27. Advanced Storytelling End of Year Campaign: To raise funds for 25 scholarships
  28. 28. Advanced Storytelling Annual Fund Campaign: To raise funds for 5 more program participants at $25,000 each
  29. 29. For This to Work It Takes Practice!
  30. 30. Samples & Templates to Help
  31. 31. ADDED: Six new pages of Advanced Storytelling worksheets and sample stories! http://www.lorijacobwith.com/storytellingsystem
  32. 32. People will forget what you said. People will forget what you did. But people will never forget how you made them feel. ~ Maya Angelou
  33. 33. Staying Connected Join My e-Community! The best way to stay in touch is to sign up on my homepage at www.lorijacobwith.com You’ll receive newsletters, event notices & monthly fundraising advice!
  34. 34. Staying Connected Weekly BLOG: WITHISM’S FROM LORI: Boldness, clarity and wisdom for fundraising professionals making a difference LJacobwith @LJacobwith
  35. 35. Go Forth & Tell Powerful Stories! http://www.lorijacobwith.com/storytellingsystem

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