Importance of Dopamine
“Your brain’s pleasure
circuits are activated by
acts of charity.”
Source: David J. Linden, Ph.D., professor of
neuroscience at Johns Hopkins University
School of Medicine
50% of Telling A Great
…is finding a great story
“Any short, inspirational, example of how
your organization is making an impact.”
List available in
Share Stories of Your Impact
Before and After Stories
More sample stories available in Step-by-Step Storytelling System
Lori’s Storytelling Criteria
• Tell a story about an actual person using
name/age/descriptors so your listener can
• Use words that emotionally connect the listener
to your work and the person you’re speaking about.
• Share specific examples of YOUR work and how
it makes a difference in the life of a real person
• The story must be short – 2 minutes or less.
What Actions Will You Take
To Gather Good Stories?
ADDED: Six new pages
of Advanced Storytelling
worksheets and sample
The MOST powerful stories share both
your impact and the cost of your programs.
Image source: Leadershipwithsass.com
Secrets We Keep From Donors
The difference between
the “certain” support &
what you must raise to
maintain quality programs.
What you project in
expenses for the year MINUS what you have
already received or had
confirmed from individual
, foundations, government
funding, United Way
As the year passes, you
also subtract any
contributed funds you
have received to close
the gap...so your
“funding gap” number
should change and
Why you exist:
The need for your organization
Your Funding Gap
I Can’t Do This!
Being honest. We are scared to death to tell
people we have a funding gap of $225,000.
We have NEVER talked about it before, we are
worried that when we start telling people we have
an $800k funding gap that they will think of us as
a lost cause.
How do we tell people we have a “funding gap”
without scaring them away?
Source: Lowell Community Health Center eNews Dec 2011.
Share The Reality
Tickets cover less than ½ of production
costs. Thank YOU, our donor
partners, who help close the gap so we
can deliver more fabulous
End of Year Campaign:
To raise funds for
To raise funds for
5 more program