Clear, Bold Communication<br />July 22, 2011<br />
Lori L. Jacobwith<br /><ul><li>Nearly 25 years as a communication strategist & fundraising coach
Measurable: Helped organizations raise $120 million in last 11 years.
Impact: My work creates environments where people find ease and joy generating support for their mission.  </li></ul>2<br />
3<br />Thousands of messages barrage us every single day.<br />
4<br />How can you stand out?<br />
Clear, Bold Communication<br />2 by 4 rule<br />
6<br />Clear, Bold Communication<br />
Clear, Bold Communication<br />What do you want supporters to do?<br />
Definition<br />Development: The total process by which an organization increases public understanding of its mission…  <b...
The Secret to Fundraising: 	Clear, Bold Communication<br />Telling Your Story - Intro<br />Asking – Take Action<br />Maxim...
The Secret to Fundraising: 	Clear, Bold Communication<br />Telling Your Story - Intro<br />Asking – Take Action<br />Maxim...
Communication<br />46% of supporters  stop supporting  for reasons connected to “a failure to communicate.”  <br />~ Penel...
Communication<br />The most overlooked & important component by most organizations. <br />
Clear, Bold Communication<br />Do this in pairs:<br /><ul><li>Introduce yourself & the work of your organization.
You may use up to 3 sentences.</li></li></ul><li>Support moves toward boldness and clarity of communication<br />14<br />
Clear, Bold Communication<br />Clear Adjective<br />1. free from doubt or confusion<br />2. certain in the mind; sure<br /...
Clear, Bold Communication<br />Bold Adjective<br />1. courageous, confident, and fearless <br />2. immodest <br />3. stand...
Clear, Bold Communication<br />Think outside the box<br />
Words Create Experiences<br />
Clear, Bold Communication<br />Use this clear value statement & introduce again: [different partner]<br />“We are (who?). ...
Support for charitable organizations<br />In 2010, $290.89 billion was contributed to charities in the United States.*<br ...
 14% from foundations
 81% from individuals (includes bequests)</li></ul>							*Source : Giving USA, June2011<br />
Three Toxic Myths of Scarcity<br />There’s never enough.<br />
Three Toxic Myths of Scarcity<br />More is better.<br />
Three Toxic Myths of Scarcity<br />That’s just the way it is.<br />
Sharing Your Mission Powerfully<br />Listen.<br />Connect with your community where they are. <br />Allow your community t...
Storytelling<br />The story provides the argument, the logical rationale for others to provide support<br />
Storytelling Format<br />What was life like before…<br />What happened?<br /><ul><li>What is life like now?</li></li></ul>...
Six Word Stories<br />
Clear, Bold Communication<br />“A story is a way to say something that can’t be said any other way.”~ Flannery O’Connor<br />
NEED exists when something is missing<br />
Clear, Bold Communication<br />Why is it important for you to exist?  <br />
What is your role? <br /><ul><li>Observer
 Ambassador
Stakeholder
 Engaged leadership </li></li></ul><li>Support comes from deep, profound, relatedness.<br />
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Lori Jacobwith AAFCP Keynote Clear Bold Communication July2011

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Slides from July 22, 2011 keynote at AAFCP conference in Duluth, MN. Topic: Clear, Bold Communication.

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Lori Jacobwith AAFCP Keynote Clear Bold Communication July2011

  1. 1. Clear, Bold Communication<br />July 22, 2011<br />
  2. 2. Lori L. Jacobwith<br /><ul><li>Nearly 25 years as a communication strategist & fundraising coach
  3. 3. Measurable: Helped organizations raise $120 million in last 11 years.
  4. 4. Impact: My work creates environments where people find ease and joy generating support for their mission. </li></ul>2<br />
  5. 5. 3<br />Thousands of messages barrage us every single day.<br />
  6. 6. 4<br />How can you stand out?<br />
  7. 7. Clear, Bold Communication<br />2 by 4 rule<br />
  8. 8. 6<br />Clear, Bold Communication<br />
  9. 9. Clear, Bold Communication<br />What do you want supporters to do?<br />
  10. 10. Definition<br />Development: The total process by which an organization increases public understanding of its mission… <br />~ Source: AFP Fundraising Dictionary, (Association of Fundraising Professionals)<br />
  11. 11. The Secret to Fundraising: Clear, Bold Communication<br />Telling Your Story - Intro<br />Asking – Take Action<br />Maximize Relationships – Stay Relevant<br />Managing Data<br />
  12. 12. The Secret to Fundraising: Clear, Bold Communication<br />Telling Your Story - Intro<br />Asking – Take Action<br />Maximize Relationships – Stay Relevant<br />Managing Data<br />
  13. 13. Communication<br />46% of supporters stop supporting for reasons connected to “a failure to communicate.” <br />~ Penelope Burk & Cygnus Applied Research<br />
  14. 14. Communication<br />The most overlooked & important component by most organizations. <br />
  15. 15. Clear, Bold Communication<br />Do this in pairs:<br /><ul><li>Introduce yourself & the work of your organization.
  16. 16. You may use up to 3 sentences.</li></li></ul><li>Support moves toward boldness and clarity of communication<br />14<br />
  17. 17. Clear, Bold Communication<br />Clear Adjective<br />1. free from doubt or confusion<br />2. certain in the mind; sure<br />3. easy to see or hear; distinct <br />4. evident or obvious<br />Collins Essential English Dictionary<br />2nd Edition 2006 © HarperCollins Publishers 2004, 2006<br />
  18. 18. Clear, Bold Communication<br />Bold Adjective<br />1. courageous, confident, and fearless <br />2. immodest <br />3. standing out distinctly; conspicuous<br />Collins Essential English Dictionary<br />2nd Edition 2006 © HarperCollins Publishers 2004, 2006<br />
  19. 19. Clear, Bold Communication<br />Think outside the box<br />
  20. 20. Words Create Experiences<br />
  21. 21. Clear, Bold Communication<br />Use this clear value statement & introduce again: [different partner]<br />“We are (who?). <br />We specialize in working with (whom?) <br />We help them (to do what?)."<br />
  22. 22. Support for charitable organizations<br />In 2010, $290.89 billion was contributed to charities in the United States.*<br />Breakdown of charitable giving:<br /><ul><li> 5% from corporations
  23. 23. 14% from foundations
  24. 24. 81% from individuals (includes bequests)</li></ul> *Source : Giving USA, June2011<br />
  25. 25. Three Toxic Myths of Scarcity<br />There’s never enough.<br />
  26. 26. Three Toxic Myths of Scarcity<br />More is better.<br />
  27. 27. Three Toxic Myths of Scarcity<br />That’s just the way it is.<br />
  28. 28. Sharing Your Mission Powerfully<br />Listen.<br />Connect with your community where they are. <br />Allow your community to spread your messages.<br />
  29. 29. Storytelling<br />The story provides the argument, the logical rationale for others to provide support<br />
  30. 30. Storytelling Format<br />What was life like before…<br />What happened?<br /><ul><li>What is life like now?</li></li></ul><li>Clear, Bold Communication <br />
  31. 31. Six Word Stories<br />
  32. 32. Clear, Bold Communication<br />“A story is a way to say something that can’t be said any other way.”~ Flannery O’Connor<br />
  33. 33. NEED exists when something is missing<br />
  34. 34. Clear, Bold Communication<br />Why is it important for you to exist? <br />
  35. 35. What is your role? <br /><ul><li>Observer
  36. 36. Ambassador
  37. 37. Stakeholder
  38. 38. Engaged leadership </li></li></ul><li>Support comes from deep, profound, relatedness.<br />
  39. 39. Communication<br /> What’s Working?<br /> What’s Missing?<br /> Share a story that causes people to feel & take action<br /> Listen<br />
  40. 40. Greatness is not a function of circumstance. Greatness it turns out, is largely a matter of conscious choice & discipline .<br />35<br />
  41. 41. Share:<br />One thing that inspired you <br />One thing you may do differently<br />36<br />
  42. 42. 37<br />Connecting with Lori<br />Blog and monthly e-NewsletterMembership – special offerKey Note & Breakout Sessions Customized Fundraising Action Planning Sessions<br />
  43. 43. lori@LoriJacobwith.comwww.LoriJacobwith.com<br />952- 949-2105<br />http://twitter.com/LJacobwith<br />Lori Jacobwith<br />Thank you!<br />
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