Lori Jacobwith AAFCP Breakout Sharing Your Mission Powerfully July_2011
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Lori Jacobwith AAFCP Breakout Sharing Your Mission Powerfully July_2011



Slides from AAFCP annual conference in Duluth, MN July 22, 2011.

Slides from AAFCP annual conference in Duluth, MN July 22, 2011.



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Lori Jacobwith AAFCP Breakout Sharing Your Mission Powerfully July_2011 Lori Jacobwith AAFCP Breakout Sharing Your Mission Powerfully July_2011 Presentation Transcript

  • Sharing Your Mission Powerfully July 22, 2011
  • Who is here? 2
  • Lori L. Jacobwith • Nearly 25 years as a communication strategist & fundraising coach • Measurable: $120 million in last 11 years. • Impact: My work creates environments where people find ease and joy generating support for their mission. 3
  • What we’ll cover today 4
  • Getting Past The Past What are your biggest communication challenges?
  • How can you stand out? 6
  • The Secret to Fundraising: Clear, Bold Communication • Telling Your Story - Intro • Asking – Take Action • Maximize Relationships – Stay Relevant • Managing Data
  • Communication 46% of supporters stop supporting for reasons connected to “a failure to communicate.” ~ Penelope Burk & Cygnus Applied Research
  • Storytelling: Primary way of learning 9
  • Storytelling Andy Goodman Andy is best known for his speeches and workshops on storytelling, presenting, design and strategic communications. http://video.google.com/videoplay?docid=-289257716014946841#
  • Lori’s Storytelling Criteria • Tell a story about an actual person or family, using name/age/descriptors so your listener can visualize. • Use words that emotionally connect the listener to your work and the person you’re speaking about. No jargon. • Tells the listener about YOUR work and how it makes a difference in the life of a real person. • The story must be short – 2 minutes or less.
  • Storytelling Format • What was life like before… • What happened? • What is life like now?
  • StorytellingIn teams of two:• Tell your story.• Receive coaching & feedback.• Switch and 2nd person tell story.
  • Support moves toward boldnessand clarity of communication 14
  • Clear, Bold Communication
  • Six Word Stories
  • Six Word Stories
  • Storytelling: Less is More Lori’s: Tells powerful stories to raise millions. Worry is not a fundraising strategy. Community service org helping vets: War damaged Jim. We restored him. Hemmingway: Baby shoes. Never worn. For sale. Yours?
  • Sharing Your Mission PowerfullyCreate & tell asix word story
  • Storytelling “Give people a fact or an idea and you enlighten their minds; tell them a story and you touch their souls.” ~ Hasidic Proverb
  • Support comes from deep, profound, relatedness.
  • Communication • What’s Working? • What’s Missing? • Share a story that causes people to feel & take action • Listen
  • It is our choices Harry, that show uswho we really are, far more than ourabilities. 23
  • Share:One thing youlearnedOne thing you’lldo differently 24
  • Resources & LinksWhy Storytelling is Essential for Business Leadersby Chris Grahams, November 9, 2010http://features.blogs.fortune.cnn.com/2010/11/09/why-storytelling-is-essential-for-business-leaders/The Rise of the Corporate Transmedia Storytellerby Steve Rubel, Oct. 12, 2010http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytelAndy GoodmanKeynote Address: Story as Best Practice: 2006http://video.google.com/videoplay?docid=-289257716014946841#http://www.thegoodmancenter.com/Digital Storytelling From Soup to NutsSocial Brite Tutorial July 21, 2010http://www.socialbrite.org/2010/07/21/digital-storytelling-from-soup-to-nuts/ 25
  • Connecting with Lori Blog and monthly e-Newsletter Membership – special offer Key Note & Breakout Sessions Customized Fundraising Action Planning Sessions 26
  • Thank you! Lori Jacobwith lori@LoriJacobwith.com www.LoriJacobwith.com 952- 949-2105 http://twitter.com/LJacobwith