Sharing Your Mission Powerfully                     July 22, 2011
Who is here?               2
Lori L. Jacobwith • Nearly 25 years as a   communication strategist &   fundraising coach • Measurable: $120 million in   ...
What we’ll cover today                         4
Getting Past The Past                   What are your                       biggest                   communication       ...
How can you stand out?                         6
The Secret to Fundraising:    Clear, Bold Communication    • Telling Your Story - Intro    • Asking – Take Action    • Max...
Communication              46% of supporters            stop supporting for             reasons connected                 ...
Storytelling: Primary way of learning                                        9
Storytelling                       Andy Goodman                       Andy is best known for his                       spe...
Lori’s Storytelling Criteria • Tell a story about an actual person or family,   using name/age/descriptors so your listene...
Storytelling Format • What was life like before…      • What happened?          • What is life like now?
StorytellingIn teams of two:• Tell your story.• Receive coaching & feedback.• Switch and 2nd person tell story.
Support moves toward boldnessand clarity of communication                                14
Clear, Bold Communication
Six Word Stories
Six Word Stories
Storytelling: Less is More Lori’s: Tells powerful stories to raise millions. Worry is not a fundraising strategy. Communit...
Sharing Your Mission PowerfullyCreate & tell asix word story
Storytelling    “Give people a fact or an idea and    you enlighten their minds; tell them    a story and you touch their ...
Support comes from deep,  profound, relatedness.
Communication   • What’s Working?   • What’s Missing?   • Share a story that causes     people to feel & take action   • L...
It is our choices Harry, that show uswho we really are, far more than ourabilities.                                       ...
Share:One thing youlearnedOne thing you’lldo differently                   24
Resources & LinksWhy Storytelling is Essential for Business Leadersby Chris Grahams, November 9, 2010http://features.blogs...
Connecting with Lori Blog and monthly e-Newsletter  Membership – special offer  Key Note & Breakout Sessions  Customized F...
Thank you!           Lori Jacobwith   lori@LoriJacobwith.com   www.LoriJacobwith.com   952- 949-2105   http://twitter.com/...
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Lori Jacobwith AAFCP Breakout Sharing Your Mission Powerfully July_2011

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Slides from AAFCP annual conference in Duluth, MN July 22, 2011.

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Lori Jacobwith AAFCP Breakout Sharing Your Mission Powerfully July_2011

  1. 1. Sharing Your Mission Powerfully July 22, 2011
  2. 2. Who is here? 2
  3. 3. Lori L. Jacobwith • Nearly 25 years as a communication strategist & fundraising coach • Measurable: $120 million in last 11 years. • Impact: My work creates environments where people find ease and joy generating support for their mission. 3
  4. 4. What we’ll cover today 4
  5. 5. Getting Past The Past What are your biggest communication challenges?
  6. 6. How can you stand out? 6
  7. 7. The Secret to Fundraising: Clear, Bold Communication • Telling Your Story - Intro • Asking – Take Action • Maximize Relationships – Stay Relevant • Managing Data
  8. 8. Communication 46% of supporters stop supporting for reasons connected to “a failure to communicate.” ~ Penelope Burk & Cygnus Applied Research
  9. 9. Storytelling: Primary way of learning 9
  10. 10. Storytelling Andy Goodman Andy is best known for his speeches and workshops on storytelling, presenting, design and strategic communications. http://video.google.com/videoplay?docid=-289257716014946841#
  11. 11. Lori’s Storytelling Criteria • Tell a story about an actual person or family, using name/age/descriptors so your listener can visualize. • Use words that emotionally connect the listener to your work and the person you’re speaking about. No jargon. • Tells the listener about YOUR work and how it makes a difference in the life of a real person. • The story must be short – 2 minutes or less.
  12. 12. Storytelling Format • What was life like before… • What happened? • What is life like now?
  13. 13. StorytellingIn teams of two:• Tell your story.• Receive coaching & feedback.• Switch and 2nd person tell story.
  14. 14. Support moves toward boldnessand clarity of communication 14
  15. 15. Clear, Bold Communication
  16. 16. Six Word Stories
  17. 17. Six Word Stories
  18. 18. Storytelling: Less is More Lori’s: Tells powerful stories to raise millions. Worry is not a fundraising strategy. Community service org helping vets: War damaged Jim. We restored him. Hemmingway: Baby shoes. Never worn. For sale. Yours?
  19. 19. Sharing Your Mission PowerfullyCreate & tell asix word story
  20. 20. Storytelling “Give people a fact or an idea and you enlighten their minds; tell them a story and you touch their souls.” ~ Hasidic Proverb
  21. 21. Support comes from deep, profound, relatedness.
  22. 22. Communication • What’s Working? • What’s Missing? • Share a story that causes people to feel & take action • Listen
  23. 23. It is our choices Harry, that show uswho we really are, far more than ourabilities. 23
  24. 24. Share:One thing youlearnedOne thing you’lldo differently 24
  25. 25. Resources & LinksWhy Storytelling is Essential for Business Leadersby Chris Grahams, November 9, 2010http://features.blogs.fortune.cnn.com/2010/11/09/why-storytelling-is-essential-for-business-leaders/The Rise of the Corporate Transmedia Storytellerby Steve Rubel, Oct. 12, 2010http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytelAndy GoodmanKeynote Address: Story as Best Practice: 2006http://video.google.com/videoplay?docid=-289257716014946841#http://www.thegoodmancenter.com/Digital Storytelling From Soup to NutsSocial Brite Tutorial July 21, 2010http://www.socialbrite.org/2010/07/21/digital-storytelling-from-soup-to-nuts/ 25
  26. 26. Connecting with Lori Blog and monthly e-Newsletter Membership – special offer Key Note & Breakout Sessions Customized Fundraising Action Planning Sessions 26
  27. 27. Thank you! Lori Jacobwith lori@LoriJacobwith.com www.LoriJacobwith.com 952- 949-2105 http://twitter.com/LJacobwith

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