The ultimate catalyst for the online marketplace The Price Pros: An IntroductionInternet sales are growing 19% per year and will reach $1 trillion by2013. In 2010 alone, U.S. sales amounted to $166 billion. Growing at apace of over 124% per year, online marketplaces (Amazon, eBay,Sears, Google and more) generated over 30% of total internet sales. The Price Pros is poised to become the most efficient, accurate andcost‐effective solution for maximizing a distributor’s selling potential inonline marketplaces.
Revolutionizing selling in online marketplacesAn Introduction Over the past few years, two powerful business models have emerged out of the internet retail sector: the Dropship model and the Online Marketplace. Both models have demonstrated impressive and consistent growth within the rapidly expanding world of internet commerce. Greater than 30% of all internet retail sales in 2010 came from online marketplaces ‐ up from 8% in 2009. At the same time, the number of wholesale dropshippers has grown exponentially, and now exceeds 16,000 in North America. On the surface the two models are “made for each other”. Each appears positioned to significantly fuel the other’s growth. However, joining the two models together typically results in failure. The reason is simple: The most significant drawbacks of the dropship model are the most detrimental to the success of the online marketplace model! Drop‐shipping drawbacks Impacts on Online Marketplaces No control over inventory Higher cancellation rate No control over shipping times More late shipments No control over data accuracy Excess return rate C AUSE E FFECT The Price Pros was founded with the vision to create a platform enabling intelligent offerings of products from drop‐shippers on online marketplaces while producing the best possible customer experience. Essentially, this means furnishing the reseller with the ability to have an all but endless product reach with the fastest most accurate and robust “Match, Price, and Propagate” system. In turn, a far more valuable online‐marketplace is formed consisting of heightened customer satisfaction and better overall shopping experience.
The Price Pros AquaeductusTM Platform for Online Marketplace Resellers The Price Pros vision culminates in AquaeductusTM, Virtus MMSTM, and Dūcere MISTM a suite of revolutionary, patent‐pending technology that fuses the power of the dropship model with that of the online marketplace. The result is a platform that mashes the two models together and offers management and analysis capabilities to all stakeholders in the internet retail sector (wholesale drop‐shippers, resellers, retailers, and online marketplaces). More Products, Better Prices… One stop shop The dropship wholesaler provides richer product offerings at lower prices (the “buying power”), while the online marketplace offers a branded, familiar and attractive selling channel (the “selling power”). Combined, the two models continuously add resellers and products to the marketplace, increasing competition that breeds an overall better shopping experience to the customer. How does it work? THE PRICE PROS ARCHITECTURAL OVERVIEWA wholesale drop‐shipper (“vendor”) plugs‐in to our system to allow for a constant flow of product and inventory information to the Aquaeductus™ platform. Within the system, a proprietary software engine cycles through complex product listing, pricing, and propagation algorithms to accurately identify the highest degree of product listings across marketplaces. Under each layer of system process, the platform runs through multi‐tiered business logic to, for example, identify even the smallest variations including manufacturer name synonyms (i.e. “HP” versus “Hewlett Packard”). The platform intelligently propagates items to all marketplaces. Prior to a product going live, the system reviews complex factors to ensure the right items are accurately listed. The Unsurpassed system computes a reliability score for each vendor that compares multiple product matching vendors that carry the same item. Product attributes such as end of life or secured allocation are analyzed to assist in deciding which items from which Dynamic pricing adjustments vendors are listed. Products from one vendor are cross‐checked with all other vendors for the same product(s) to catch new information such as “MAP” flagged Intelligent items. If an item is identified as MAP, restricted or requires special shipping, the listing management business rules are applied across the board. The platform independently manages each vendor’s MAP policies (i.e. Add to Cart), shipping lead times per item, etc. The feedback loop from customer ratings, returns, and recalls are fed into the system to identify SKUs, product lines or manufacturers that need to be “de‐listed” or have lead times altered.
The Price Pros AquaeductusTM Platform for Online Marketplace Resellers The “AquaeductusTM Effect” is the term The Price Pros uses to describe the competitive advantage our technology offers over other resellers. The “Effect” boosts your entry into the online marketplace and sets your sales trajectory in a positive direction. In addition to the immediate advantages achieved with our platform, product reach and potential sales are unlocked as your partnership with The Price Pros evolves. Our industry experience, existing relationships and current standings with online marketplaces sets us apart even further. Aquaeductus™ Effect Exponential Sales Growth Achieved by applying proprietary business analytics Optimized Product Opportunities Identify and capitalize on category and product discrepancies Increased Competitiveness with higher “Selected Seller” qualification, lower costs, and access to exclusive marketplace intelligence Aquaeductus™ Effect Unparalleled product match Unlimited product reach Faster product to market Lower overhead cost Typical Reseller Limited product Reach Lower “Buy Box” Exposure Slower Product to Market Conversion The Price Pros is a technology company headquartered in Canoga Park, California and the creator of the innovative and revolutionary Aquaeductus™ platform with the patent‐pending Dūcere Analytics Suite™. Founded in late 2008, The Price Pros has leveraged its pioneering technology and quickly become a formidable force in the online marketplace arena with revenues on pace to surpass $100M in 2011. The Price Pros’ Aquaeductus™ platform coupled with our innovative business model has established a new paradigm in online sales. The Price Pros accomplishments stem from our trail‐blazing proprietary technology; yet it is an unwavering obsession over customers, the endless effort in establishing win‐win partnerships, and the relentless pursuit of innovation that is the essence of our success and will serve as the foundation for our continued growth