Presentation’s Roadmap Hybrid Insight Introduction to WiMAX Project Deliverables Benefits of our Report Who will read this report? Why WiMAX? Marketing Strategy SWOT Analysis Demand for WiMAX Potential Applications Value-Added Services Primary Data Resources Conclusion THE WHY- Harald THE WHAT - Liz THE HOW - Ade
THE WHY Worldwide Interoperability for Microwave Access Wireless Metropolitan Area Network Point-to-Multipoint Wireless Networking IEEE 802.16 standard True Broadband Speeds IP Quality of Service Large Channel Bandwidth Hybrid Insight WiFi’s Big Brother “ Last Mile” Technology What is WiMAX? THE WHY
Project Deliverables Marketing Strategy Report Technical Analysis Website Hybrid Management? THE WHY Our definition of Hybrid Management:- The application of management methodologies to the interdisciplinary study of practical real world problems and solutions.
Benefits of the Marketing Report Comprehensive Unbiased Accurate Timely Transparent Withstands the Test of Time Value-Added What our Marketing Report is offering you… Differentiating Factors THE WHY
Operators Vendors Consultants Financiers Who is this report for? THE WHY
WiMAX Vs. 3G 30 TIMES FASTER! 3G WiMAX Download speed WiMAX Capability Download speed THE WHY (Source: Reuters, 2004)
THE WHAT End-to-end customer care Customer Value Relationship (CVR) Identify your clients and create customer segmentation Apply product strategy and coms. plan Identify the most effective channels of distribution Analyze broadband trends and demand Apply differentiating factors that can be employed Marketing Strategy THE WHAT
Product Analysis Product Analysis helps create effective marketing… Strength - 60% UK population with access to Broadband (DSL or Cable) Opportunity - Exploit UK’s large addressable market Weaknesses - Low level awareness of WiMAX and its benefits Threats - Investment in 3G THE WHAT
Demand for WiMAX Knowing your market 2 Major Markets SME’s Residential/SoHo’s THE WHAT Small Office Home Office
Project Summary WHY? WHAT? HOW? THE HOW Why we chose a WiMAX marketing report? What is the marketing strategy for WiMAX success? How we accomplished the task?
Telecommunication Corporate Social Responsibility Strategic Planning Creating a substantial wireless broadband business Conclusion Information Technology Sociology Accounting Project Management Marketing HYBRID MANAGEMENT Hybrid Insight THE HOW