Successfully Using Online Social Networking to Engage Students and Colleagues


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How many of us have created a Facebook Page or a Twitter account for our office, only to let it die out a few weeks later? To successfully use social networking sites, we need to stay engaged and have "friends," "fans" and "followers" who interact with us. This presentation demonstrates social networking best practices used by a professional in UW–Milwaukee University Housing and allows participants to explore how social networking can contribute to their own professional development.

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  • Commonly referred to as mico-bloggingEach posting is called a tweetIn turn, people follow you. They are called….your followers@ - how you address a message to someone. This tweet will be seen by everyone that’s following both you and the person you’re sending the message tooDM – direct message. Can only be read by the recipient. Type d and then the usernameRT – shorthand for retweet. People RT things they find interesting. It’s good form to give credit to the user.# - indicates a hashtag
  • Admin names/profiles are never displayed on the pageAnything you post as an admin appears as a message from the organization
  • Profile– address, phone number, website, twitter usernamePhotos – 1 album for each building, feature special services, advertisementsVideo – FAQ videosStatus updates – Programs & events Health & safety info Employment opportunities Facility updates/promosIf there are people in the room not familiar with Facebook Pages, hop over to ours
  • Ads – can conform to any budget. Pay per click or by impressionsShow our facebook & twitter links on the homepage
  • Switch quickly to our twitter account
  • How to bookmark the RSS feed and limit searches
  • Geographic & Demographic data is only available once you have a significant number of fansUnsubscribed fans have chosen not to see your updates in their news feed, so they’re unlikely to ever visit your PageDemonstrate Insights homepagePost quality is determined using a facebook algorithm. Don’t know much about this
  • #sachat is sponsored by The Student Affairs Collaborative Blog
  • How I met all of these people
  • Successfully Using Online Social Networking to Engage Students and Colleagues

    1. 1. Successfully Using Online Social Networking to Engage Students & Colleagues<br />Presented at the WCPA Fall Conference<br />October 22, 2009<br />Liz Van Lysal, UW–Milwaukee<br />
    2. 2. Presentation Outline<br />This presentation will cover:<br />Twitter & Facebook Page basics<br />How UWM University Housing uses Facebook & Twitter<br />Building your Facebook & Twitter presence<br />Assessing your efforts<br />Using Twitter for professional development<br />This presentation will not cover:<br />How to create a Twitter account or Facebook Page<br />Fool-proof way to get hundreds of Facebook fans<br />Your personal Twitter professional development plan<br />
    3. 3. Why should your organization use a Facebook Page or Twitter account?<br />Increase awareness of services and current events<br />Promote positive engagement with online social networks<br />Connect with students in a cost-effective matter<br />
    4. 4. Twitter Basics<br />Twitter users answer the question “What Are You Doing” in 140 characters or less<br />You may choose to follow people/organizations, which will allow you to see all of their updates in your Twitter feed.<br />Twitter language primer:<br />@<br />DM<br />RT<br />#<br />
    5. 5. Facebook Page Basics<br />Pages are different from profiles or groups<br />Official information source<br />Managed by one or more personal profiles<br />Must represent a real organization, celebrity, etc<br />Allow personal/professional distinction<br />Source:<br />
    6. 6. How UWM University Housing uses its Facebook Page<br />Basic profile information<br />Photo albums<br />Video<br />Status updates, multiple times per week<br />Respond to inquiries from fans<br />Areas to explore in the future:<br />Discussions<br />Posting a facebook widget on our website<br />Notes (for extended updates)<br />
    7. 7. How to Build your Facebook Fan Base<br />Find well-connected colleagues to be admins<br />Suggest page to student employees<br />Favorite pages of other campus offices, and ask them to suggest your page to their fans<br />Post a Facebook ad<br />Link to your page from your department’s website.<br />Be aware of Facebook promotion guidelines<br />Be patient!<br />
    8. 8. How UWM University Housing Uses Twitter<br />Copy tweets from Facebook Page updates<br />Don’t do twice the work!<br />Responds to @’s from others<br />
    9. 9. How to Build Your Twitter Presence (Get Followers)<br />Search for key terms and follow people with relevant tweets<br />Bookmark the RSS feed of useful search terms<br />Limit searches by location<br />Current search terms UWM University Housing uses: UWM, dorm(s), UW–Milwaukee<br />Search terms that haven’t worked for us: <br />Specific building names<br />Department name<br />Follow the people you find in your searches<br />Use your campus name in your tweets so you show up in relevant searches<br />
    10. 10. How to Build Your Twitter Presence (Get Followers)<br />Add a link to your Twitter profile on your department’s website<br />Consider joining some Twitter directories<br />Twibe<br />Wefollow<br />Be aware of the words you use in your profile – this can help people find your account in a search<br />
    11. 11. Using Facebook Insights to Assess Your Efforts<br />What is Facebook Insights?<br />Measures exposure, actions and behavior related to your Page<br />Data is updated approximately 12 hours after the end of each day<br />Currently going through an update, so new features will continue to become available during the coming months<br />Source:<br />
    12. 12. Using Facebook Insights to Assess Your Efforts<br />What data is available?<br />Geographic and demographic data from your fan base<br />Interactions (comments, wall posts, “likes”)<br />Fan Dashboard<br />Total fans & new fans<br />Unsubscribed fans<br />Post quality<br />
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    16. 16. Why Should you Use Twitter for Your Personal Professional Development?<br />It’s free<br />Network with colleagues around the country<br />Spend time on it only when you want to<br />
    17. 17. How to Use Twitter For Your Personal Professional Development<br />Connect with other student affairs professionals<br />Search #sachat. Next chat is tonight at 6PM!<br />Network with colleagues at conferences (backchannel)<br />Use #WCPA09 to talk about this conference<br />Search for key terms that apply to your job function and interests. Some suggestions:<br />#studentaffairs<br />#highered<br />#lgbt<br />#socialjustice<br />
    18. 18. How to Use Twitter For Your Personal Professional Development<br />Join a twitter directory<br /><br />I’m under #studentaffairs, #highered, #baseball, #foodie<br /><br />Follow other staff members on your campus<br />
    19. 19. How to Use Twitter For Your Personal Professional Development<br />Some student affairs professionals I follow:<br />@ericstoller<br />Academic Advisor at Oregon State University<br />@acpaprez<br />ACPA President<br />@reyjunco<br />Associate Professor of Academic Development and Counseling at Lock Haven University with an interest in student engagement with technology<br />@edcabellon<br />Director of Rondileau Campus Center at Bridgewater State College<br />@justcameo<br />Career Services staff member at Duke University<br />
    20. 20. Professional Skills/Experiences I’ve Gotten From Twitter<br />Campus collaboration opportunities<br />University Information & Technology Services<br />Academic Advising<br />Conference sessions…from conferences I didn’t attend!<br />Help with my capstone project<br />Referrals to relevant news stories<br />More people to bounce ideas off of<br />
    21. 21. How Will You Use Social Networking Productively?<br />Some questions to ask yourself:<br />Does your supervisor support the use of Facebook/Twitter at work?<br />Can you multi-task enough to use these technologies throughout the day?<br />Should you set aside a specific time each day or week to focus on social networking?<br />Can you learn from others at your institution?<br />
    22. 22. Useful Links<br />Facebook Page Promotion Guidelines<br /><br />UWM Social Networking Resources and Pages<br /><br />The SA Blog (sponsors of #sachat)<br /><br />
    23. 23. Liz Van Lysal, Program outreach CoordinatorUniversity Housing, UW–Milwaukee<br />Personal Facebook:<br /><br />Personal Twitter:<br />lvanlysal<br />Email:<br /><br />Department Facebook:<br /><br />Department Twitter:<br />uwmreshalls<br />