Social Media to Facilitate Community Building & Engagement


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3 hour workshop presented at the 2011 Sloan Consortium Blended Learning Conference in Chicago with Shannon Ritter, Penn State University.

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  • Youtube reminder to online audience. Upload and tweet the link with the hashtag.
  • Audience introductionsOnline: introduce yourselvesWhat do you think of when you think of student affairs on your campus?
  • Shannon
  • SanfordPerson-environment interaction3 developmental conditions:ReadinessChallengeSupportFind the range of optimal dissonance for a personToo much challenge may cause them to regress, too little challenge will limit developmentThe amount of challenge a person can tolerate is a function of the amount of support availableSome students need more support than others (example: single mother)AstinInvolvement = “The mount of physical and psychological energy the student devotes to the academic experience”This is a behavior, not an attitude“The amount of student learning and personal development associated with any educational program is directly proportional to the quality and quantity of student involvement in that program.“The effectiveness of any educational policy or practice is directly related to the capacity of that policy or practice to increase student involvement.KuhA major factor in students benefiting from college is the degree to which they engage in educationally purposeful activities.Founder of the National Survey of Student EngagementHis work has been integral in identifying high impact practices that increase student success (AAC&U LEAP)BoyerCommunities should be PurposefulOpenJustDisciplinedCaringCelebrativeCommunity connection should not just be incidental to learning – purpose!If a college seeks to deepen the connections among its students, faculty & staff, specific initiatives should be undertaken to make sure the community embraces and seeks to personify these same conditions.
  • Do you have any concerns about social media in an academic environment?How could social media help you create community with your students?What challenges have you already faced when trying to use social media in your courses or on your campus?
  • UWM HOUSINGPantherfest student conductStaying HealthyUWM Housing Blog received 4000 visits from 1,387 visitors in the first 2 months; 169 comments71% of those visits came from facebook
  • Most bloggers had to be trainedStudent employees had to be taught how to tweetFaculty members who used twitter in the classroom taught their students how to use twitter
  • Characteristics of Developmentally Powerful Educational Experiences for StudentsInvest time & effortInteract with faculty and peers about substantive mattersEncounter diversityReceive frequent, helpful feedbackReflect & integrate across experiencesApply and practice in real-world settingsKuh, IUPUI Assessment Conference, October 2010
  • How would you use?FacebookTwitterBlogsSecond LifeFlickrYoutubeLocation based services
  • Social Media to Facilitate Community Building & Engagement

    1. 1. Social Media to Facilitate Community Building & Engagement<br />#blendsocial<br />
    2. 2. Shannon Ritter<br />Undergraduate Admissions and Recruitment – Penn State School of Theatre<br />Previously: Social Networks Adviser, Penn State World Campus<br />
    3. 3. Liz Gross<br />Director, University Marketing & Communications at UW-Waukesha<br />Previously: Outreach Coordinator in University Housing at UW-Milwaukee<br />PhD Student, Leadership in Higher Education (social media research)<br />
    4. 4. What is Student Affairs?<br />
    5. 5. <ul><li>Recruitment
    6. 6. Admissions
    7. 7. Housing
    8. 8. Advising
    9. 9. Health
    10. 10. Financial Aid
    11. 11. Engagement
    12. 12. Retention
    13. 13. Graduation</li></ul>Why should you care?<br />
    14. 14. Student Affairs Theoretical Framework<br /><ul><li>Sanford
    15. 15. Challenge & Support
    16. 16. Astin
    17. 17. Involvement
    18. 18. Kuh
    19. 19. Engagement & Student Success
    20. 20. Boyer
    21. 21. Community</li></li></ul><li>Why?<br />Why us?<br />Why you?<br />Why social media?<br />
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26. Don’t Make Assumptions<br />
    27. 27. How can this work in a blended environment?<br />
    28. 28.
    29. 29. Facebook in online courses<br />
    30. 30. Academic Excellence in 140 Characters<br />More at<br />
    31. 31.
    32. 32. Contact Us<br />Shannon Ritter<br /><br />@micala<br /><br />Liz Gross<br /><br />@lizgross144<br /><br />