Info Design in the Urban Environment | Perception + Discernment, Wayfinding, Info Overload

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  • 1. INFORMATION DESIGN:PERCEPTION/DISCERNMENT,WAYFINDING & INFO OVERLOADLIZ RUTLEDGEINFORMATION DESIGN IN THE URBAN ENVIRONMENTMFA DESIGN + TECHNOLOGYPARSONS THE NEW SCHOOL FOR DESIGN 2/15/2012
  • 2. PERCEPTION + DISCERNMENT
  • 3. NO HIERARCHY, NO GRID STRUCTURE, AND EACH SIGN ACTUALLY DISTRACTS (and detracts) FROM THE OTHERS
  • 4. GROUPING FOR ORGANIZATION bracelets RINGSGESTALT watchesIN ACTION SUNGLASSES
  • 5. AWFULHIERARCHY +GROUPING(“learn more”link is the mostNOTICEABLEpiece of info)
  • 6. WAYFINDING
  • 7. ???!?
  • 8. HELLLLLP!I’M TRAPPED!!!
  • 9. REPETITION OFINFORMATION, AND LABELS MAPPED TO USER PATTERNS ICON RECOGNITION, COLOR CODING, AND DIRECTIONAL ARROWS
  • 10. A FRIENDLY FACE
  • 11. INFORMATION OVERLOAD
  • 12. CRAZY SIGNS
  • 13. SOME classic web examples
  • 14. THANK YOU.