Social Media Tips                         For CoachesWhat Relationship Marketing Means ForYour Small BusinessLiz Provo, Ma...
About Me Self employed since 2001- Mass Marketing  Resources Background in sales, marketing & customer  service Early a...
Where do your best clients comefrom?
Referral
Referral = Word of Mouth Marketing
Word of Mouth = Relationship MarketingSocial media IS relationshipmarketing
Social Relationships Matter
Social Media Has Changed The WayBusinesses Market ThemselvesFriends trust friends.Friends buy based upon friend‟s opinions...
Traditional Marketing Transactional - all about  making the sale. Based on the 4 P‟s:  Price, Product, Placement  & Prom...
The Traditional Funnel Biggest effort $$$ on  finding customers Convert (making the sale) Little effort spent on  keepi...
Relationship Marketing Today‟s marketing is about  relationships with our  customers, clients and peers. Relies on of di...
“Flipping the Funnel”             – Joseph Jaffe (www.jaffejuce.com) Smallest effort on finding  customers Convert = mak...
Social Media: The Pros & Cons   PROS                        CONS     Increases exposure        Takes a lot of time to   ...
Are You Ready For Social Media? Do you have a website? Is your marketing plan in place? Have you allocated sufficient t...
Which Platforms? Choose a platform that  you like Understand your  demographics Go where your  customers/clients are
Common Social Media Mistakes Jumping in without a plan             Not following the rules, especially                  ...
The Big Players Facebook 163-mill. Users in US (people “like”  your business, wide demographic) LinkedIn 77-mill. Users ...
Facebook Create business page from personal  profile, not as stand-alone, can invite  personal friends, public Lock down...
Facebook Design         •   New rules!         •   Cover photo CAN have Call To Action         •   No more than 20% text  ...
Attraction              Know your audience!              Learn what days & times get highest rates               of inte...
Engagement post + video = 100% more  engagement post + picture = 120% more  engagement post + photo album = 180% more  ...
Maximize Engagement by As a person, “Like” businesses (check  “get notifications” & “show in  newsfeed” As a business, “...
LinkedIn Complete profile using effective  keywords – great SEO Add a picture – no shady  silhouettes Join groups that ...
Grow Connections Invite by email Search “people” Scan “people you may know”  frequently Tag connections Message 1 con...
Putting It All Together Start with what  you control You OWN your  website You RENT social  media Repurpose/share  con...
5 Helpful Tips To Get Started1. Start small. One SM platform done well is better than 3   done poorly.2. Stay organized. U...
Choose Management Wisely  He built his first computer at age 9  He has 900 friends on Facebook  He set up your wireless...
What three things did you just learn?
More Resources Sign up for my newsletter for monthly marketing tips Subscribe to my YouTube Channel and watch tutorials...
Comments, Thoughts . . . . .
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Social Media Tips For Coaches - What Relationship Marketing Means For Your Small Business

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Social Media: “Feel The Love” – What Relationship Marketing Means For Your Coaching Business

“92% of customers trust word-of-mouth above all other forms of marketing.” – Nielson’s Global Trust in Advertising Survey, 2012

Liz Provo, of Mass Marketing Resources, guides workshop attendees through an introduction to social media directed primarily toward solo-preneurs, self-employed professionals in the area of coaching.

In the workshop, you’ll learn how social marketing is different from traditional marketing and begin to develop strategies around relationship marketing as part of your overall marketing plan. We’ll explore:
• The pros and cons of using social media
• Various social media platforms and related demographics
• 10 common social media mistakes made by businesses and how to avoid them
• 5 helpful tips when using the primary social media tools

For more information contact Liz Provo at 413-539-7950 or log onto http://www.massmarketingresources.com


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Social Media Tips For Coaches - What Relationship Marketing Means For Your Small Business

  1. 1. Social Media Tips For CoachesWhat Relationship Marketing Means ForYour Small BusinessLiz Provo, Mass Marketing Resources
  2. 2. About Me Self employed since 2001- Mass Marketing Resources Background in sales, marketing & customer service Early adopter of blogging, social media and email marketing Specialties include help for business owners who:  Avoid technology, or are unsure of themselves  Need help with project management, tasks, details  Are highly creative but have trouble focusing, follow through
  3. 3. Where do your best clients comefrom?
  4. 4. Referral
  5. 5. Referral = Word of Mouth Marketing
  6. 6. Word of Mouth = Relationship MarketingSocial media IS relationshipmarketing
  7. 7. Social Relationships Matter
  8. 8. Social Media Has Changed The WayBusinesses Market ThemselvesFriends trust friends.Friends buy based upon friend‟s opinions.Website reviews (Yelp, Google, TripAdvisor, etc.Social media mentions, interactions, photos
  9. 9. Traditional Marketing Transactional - all about making the sale. Based on the 4 P‟s: Price, Product, Placement & Promotion Forced on consumer: Print ads, Radio/TV, direct mail, trade shows, billboards Direct selling/tangible
  10. 10. The Traditional Funnel Biggest effort $$$ on finding customers Convert (making the sale) Little effort spent on keeping the customer Source: Social Media Quickstarter – Constant Contact
  11. 11. Relationship Marketing Today‟s marketing is about relationships with our customers, clients and peers. Relies on of digital/internet marketing Focus on social media, „word of mouth‟ advertising, growing relationships Consumer driven
  12. 12. “Flipping the Funnel” – Joseph Jaffe (www.jaffejuce.com) Smallest effort on finding customers Convert = making the sale It‟s what comes after the sale that counts Social media (& email marketing) keeps them coming back – it’s the relationship that counts! Source: Social Media Quickstarter – Constant Contact
  13. 13. Social Media: The Pros & Cons PROS CONS  Increases exposure  Takes a lot of time to maintain well  Builds brand loyalty  Takes time to build  Increases traffic to relationships & loyalty website  Can‟t always control it  Improves SEO (search easily as it‟s a 2 way engine optimization) relationship  Measurable results  You don‟t own the platform  Free (DIY) or low cost  Free doesn‟t mean it doesn‟t cost anything
  14. 14. Are You Ready For Social Media? Do you have a website? Is your marketing plan in place? Have you allocated sufficient time for upkeep and maintenance? Do you have the technical knowledge to create and use your chosen platforms?
  15. 15. Which Platforms? Choose a platform that you like Understand your demographics Go where your customers/clients are
  16. 16. Common Social Media Mistakes Jumping in without a plan  Not following the rules, especially FB Choosing too many platforms  Using incorrect lingo (hashtags on Choosing the wrong platforms Facebook, etc.) Starting out well, then abandoning  Not understanding the importance of relationship building – promotion Setting up accounts incorrectly vs. conversation  Not being yourself
  17. 17. The Big Players Facebook 163-mill. Users in US (people “like” your business, wide demographic) LinkedIn 77-mill. Users in US (very professional, decision makers, higher income, male/female equal) YouTube 800 mill. Users per month, (2nd biggest search engine, very wide demographic) Twitter 175 mill. Tweets/day in 2012, (can follow anyone) Pinterest 2.2 mill daily users, (newcomer, huge growth, large female users, very visual, 2nd to Facebook for purchasing power)
  18. 18. Facebook Create business page from personal profile, not as stand-alone, can invite personal friends, public Lock down personal page if desired Complete the About Us sections & include website Use tabs (Join My List, Photos, etc)
  19. 19. Facebook Design • New rules! • Cover photo CAN have Call To Action • No more than 20% text • Use cover photo to market • Keep important stuff to the right • Make profile pic recognizable
  20. 20. Attraction  Know your audience!  Learn what days & times get highest rates of interaction for your industry  Early morning & evening – good  Weekends – very good  Worst day? Hump Day - Wednesday  Schedule posts for time saving  Maximize image impact by repositioning  Put important content first – shorter posts get more engagement
  21. 21. Engagement post + video = 100% more engagement post + picture = 120% more engagement post + photo album = 180% more engagementSource: Facebook, “Best Practices for your Pageand media strategy” (March 2012)
  22. 22. Maximize Engagement by As a person, “Like” businesses (check “get notifications” & “show in newsfeed” As a business, “Like” other businesses Liking posts Commenting on a post Sharing a post Replying to a comment – NEW! Must be timely for EdgeRank points! (Facebook‟s grader)
  23. 23. LinkedIn Complete profile using effective keywords – great SEO Add a picture – no shady silhouettes Join groups that align with your values & interests Tweak profile every so often Post a status once in a while
  24. 24. Grow Connections Invite by email Search “people” Scan “people you may know” frequently Tag connections Message 1 contact or a category Take it offline
  25. 25. Putting It All Together Start with what you control You OWN your website You RENT social media Repurpose/share content on SM (the spokes)
  26. 26. 5 Helpful Tips To Get Started1. Start small. One SM platform done well is better than 3 done poorly.2. Stay organized. Use a marketing calendar to guide you3. Be consistent. Add social media links to your toolbar. You‟ll remember to check them frequently!4. Be polite. Less promotion, lots of sharing5. Be you. Find your own authentic voice.BONUS TIP: Get help if you need it to keep you on track.
  27. 27. Choose Management Wisely  He built his first computer at age 9  He has 900 friends on Facebook  He set up your wireless network in 2 minutes  He‟s family – he works cheapTHIS IS YOUR BUSINESS. Keep your socialmedia professional.
  28. 28. What three things did you just learn?
  29. 29. More Resources Sign up for my newsletter for monthly marketing tips Subscribe to my YouTube Channel and watch tutorials Follow me on Facebook, Twitter and Pinterest Connect with me on LinkedIn Mass Marketing Resources http://www.massmarketingresources.com
  30. 30. Comments, Thoughts . . . . .
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