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Marketing calendar

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  • 1. Because “Marketing Should Be Fun, Not Painful” Liz Provo Mass Marketing Resources www.massmarketingresources.com Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 2. A Planner? A Doer? Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 3.  Think about the big picture Take many notes, always have a list Love to map out projects Research every aspect before acting Logical, mindful May get bogged down in the details May have many unfinished projects Sometimes fearful to act Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 4.  Action and detail oriented  Thrive on deadlines  Love checking off “to do lists”  Value results in getting stuff done  Make quick decisions, but are open to rethinking  May have trouble seeing the “big picture”  Jump right in, but may abandon laterMass Marketing Resources Copyright 2013 All Rights Reserved
  • 5. Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 6. BothA combination of Planner AND Doer Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 7. Planners may need help executing details (task management) Doers may need helpplanning long-term goals (coaching, mentoring) Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 8. Business PlanThe who, what, where, where and how ofyour businessMarketing PlanPart of your business plan, how you get theword out about your products & servicesMarketing CalendarRoadmap for your marketing plan Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 9. ORGANIZATIONAL TOOL Executes marketing plan Gives you the big picture Provides customer “touch points” throughout year Control tasks easier Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 10.  Business anniversary date  Vacation dates (not working)  Events: Trade shows, workshops, sales  National & state holidaysMass Marketing Resources Copyright 2013 All Rights Reserved
  • 11.  Major national initiatives  Month long – Feb: heart health, March: nutrition, May: physical fitness Minor national initiatives  Week-long or one day – May 12-18 Women’s Health Week; June 12-Time Out Day Obscure recognition dates  March 8- Uppity Women Day; June 18- National Splurge Day; Dec. 31 - Make Up Your Mind Day Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 12. December: holiday, end January: Resolutions, Planning, of year planning, retail new beginning November: family, February: Love, Winter prepare for winter, giving Vacation thanks March: Tax/financialOctober: Fall cleanup, planning, trade showshouse repairs, retailgears up April: Spring, flowers, new life, health September: School, awareness business planning May: College graduations, gardening August: back to school retail June: High School Graduations, July: vacation, travel, weddings, gardening, outdoor beach, outdoors projects Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 13. Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 14.  Print 12 months using email client (Outlook, Yahoo, etc.) Multi-month erasable wall calendar Desk mat? not ideal Think visually, long term Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 15.  Create from Google *  Make private  Sync with appt. calendar  Share with coaches/assistants  Plan ahead* Yahoo, Sales Force, ACT, etc. Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 16. It’s NOT . . . .  An editorial (content) calendar It’s NOT . . .  An appointment calendar It’s NOT . . .  A “to do” list Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 17. CREATE Editorial calendar (social media, blog posts, etc.) Task lists (Outlook, Google, ToDoList.com, RememberTheMilk.com, pen & paper, etc.) Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 18.  #1 #2 #3 Mass Marketing Resources Copyright 2013 All Rights Reserved
  • 19. Remember, work from your strengths Get help when you need it. Liz Provo Mass Marketing Resources 413-539-7950 www.massmarketingresources.com Want to receive a calendar by email? Subscribe to my newsletter!QUESTIONS??? Mass Marketing Resources Copyright 2013 All Rights Reserved

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