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Social media marketing can be a powerful way to engage your small business customers if it's done well. Facebook helps build a community of followers who may be interested in purchasing your product or service.
The problem that arises for many small businesses who are thinking of using social media like Facebook to help market, is 1) not knowing how to set the account up properly and 2) use the online presence well.
Liz Provo of Mass Marketing Resources, a Western Massachusetts small business specializing in helping other small businesses with their marketing, takes attendees through the various steps in setting up an account, finding followers, posting and sharing content and using insights to monitor success.