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How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
How To Sell Your Own Home - FSBO Bootcamp (PT 3)
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How To Sell Your Own Home - FSBO Bootcamp (PT 3)

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"How To Sell Your Own Home" - a FSBO Bootcamp, teaches Massachusetts consumers how to take control of the real estate transaction, saving thousands of dollars in real estate commissions. This is Part …

"How To Sell Your Own Home" - a FSBO Bootcamp, teaches Massachusetts consumers how to take control of the real estate transaction, saving thousands of dollars in real estate commissions. This is Part 3 of 3.

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  • 1. How To Sell Your Own Home Part 3 Presented by: Liz Provo, Mass Marketing Resources Copyright 2012
  • 2. Marketing Your Property Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 3. FUN FACTS 90+ % of buyers use the Internet  Agents don’t have buyers Yard signs attract buyers over  Buyers look with multiple 40% of the time agents and on their own 50% of agent listings expire  MLS gets credit even if a buyer just sees a yard sign Gen X & Y don’t read, get their news from TV and Internet  25-30% of all homes sold are sold “by owner” Agents own FSBO websites to lure buyers and potential listings Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 4. Marketing Strategy Time Market Property Frame Conditions Demand Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 5. What’s Your Strategy? Get support early! Form a strategy/budget Expect to pay under $500 to advertise 1st 30 days is critical Start strong, not by degrees Take advantage of market Monitor results Document & follow up Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 6. FSBO Websites: lead generators  FREE listing sites are lead generators for agents and others. Old inventory. Buyers learn this early.  Many are owned by real estate agents trolling for leads. You’re the carrot.  Some may offer free listing, or entry only as bait. Gatekeepers may be used, force buyers to register, won’t give seller’s phone number. Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 7. Taking Good Pictures Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 8. Writing Good Copy • Not too long • Avoid jargonDescription • Link other info. • 9-10 horizontal images • Seasonal, good quality Images • Exterior and interior • Custom Video Tour? • Aux. Website? Other Massachusetts 4 Sale By Owner – Copyright 2011 Presented by: Liz Provo www.MA4salebyowner.com
  • 9. Print Media  Advertise where and when agents advertise  Display ads vs. classified  Pictures  Best times to use?  New to market  Open house  Price change Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 10. Online Classifieds  Craigslist, etc.  Choose your area (Western Ma, Boston, etc.)  Don’t over-post  Link to website listing  Use our HTML ad creator  Text auto generated  Links to slide show  Looks professional Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 11. FSBO and the MLS Entry only, ie. flat-fee Hundreds available Most < $350. to list Choose % commission Only pay if agent involved TIP!!! Market to buyers, not agents. Buyers control the market! Caution: Not all Flat Fee services appear on your LOCAL MLS! Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 12. Open Houses & Showings  Open House Styles  The Blitz  Piggyback  Unadvertised  Do  Get help  Have buyers sign in  Follow up  Don’t  Overuse  Hold for more than 2 hrs. OPEN 1 - 3  Cancel if offer coming in Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 13. Making the sale The following is for informational purposes only. For legal advice, please contact your attorney. Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 14. The Offer  Starts the conversation  Offer worksheet  Parties  Terms – price, what goes, what stays, closing date We just sold our house!  Contingencies  Closing date  Counter offer (the dance)  Contact attorney early  Attorney holds deposit  If cash sale, ask for proof of funds Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 15. The Purchase & Sale Buyer signs offer, You send to your atty. with:  Deposit check  Pre-approval letter? Both parties sign P & S Clock starts ticking Continue to market on backup offer basis? Appraisal, inspections Loan processed Contingencies met Closing & pass the keys !!!!! Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 16. Summary – It’s easy to sell by owner!  Assemble Your Team  Prepare & Price  Market & Follow up 3 CONGRATULATIONS 2 Q&A 1 Drawings Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com

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