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How To Sell Your Own Home - FSBO Bootcamp (PT 1)
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How To Sell Your Own Home - FSBO Bootcamp (PT 1)

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"How To Sell Your Own Home" - a FSBO Bootcamp, teaches Massachusetts consumers how to take control of the real estate transaction, saving thousands of dollars in real estate commissions. This is Part …

"How To Sell Your Own Home" - a FSBO Bootcamp, teaches Massachusetts consumers how to take control of the real estate transaction, saving thousands of dollars in real estate commissions. This is Part 1 of 3.

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  • 1. How To Sell Your Own Home Presented by: Liz Provo, Mass Marketing Resources Copyright 2012
  • 2. About Today’s Workshop About Liz Provo & Mass Marketing Resources About our company, Massachusetts 4 Sale By Owner Workshop Overview (10 – 12:30)  Pt. 1: Preparing your home  5 min. Break  Pt. 2: Marketing your home  Pt. 3: Making the sale (legal) Cell Phones  Drawing & Q & A Off Please! Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 3. Selling By Owner Works Single Family Multi Family New Construction Springfield Chicopee Easthampton In all price ranges, any location, all kinds of property! Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 4. Part 1 Preparing your home for the market Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 5. Selling “by owner” is about Saving Time, Money and Your Sanity  It’s Smart:  Save thousands of dollars  Be more competitive in a buyer’s market  Control the sales transaction  It’s Convenient:  Take on or off the market at will  Schedule showings at your convenience It’s  It’s Less Stress: Easy!  Know who’s in your home; no lockbox  Kids and pets not displaced  Don’t have to be show-ready “just in case” Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 6. What About The Work? With Agent Without Agent Seller prepares home  Seller prepares home Agent & seller liable  Seller liable Agent prepares listings  Seller prepares listings Agent pays to advertising  Seller pays to advertise Agent handles  Seller handles calls, showings, calls, showings, negotiating negotiating Agent prepares P&S  Attorney prepares P&S Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 7. How Much Control Do You Want To Maintain? Duties & Cost Control Full Full Owe, even if Commission Marketing, for 5-6% 3- 6 mo. m prep commission Commission contract decide NOT Agent Agent to sell Discount Some marketing & 3-4% Discount 3 – 6 mo. Same as Agent form prep commission Agent contract above By Owner You 1-3% market, Lawye commission, By Owner Cancel w/MLS 3, 6 or 12 r does forms or Zero anytime, you w/MLS mo. contract control A la Carte 0 – 3% Zero, Negotiable By Advertise Owner, no No contract ANYWHERE MLS Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 8. Worried That You Don’t Know Enough?  Agents aren’t attorneys  MA agent license = 40 hours of class time  Agents aren’t appraiser  Average agent closes 12  Agents aren’t lenders sides per year (NAR stat)  Realtors (members of NAR) are one of the only professions that require ethics training TAKE CONTROL! Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 9. Assemble Your Team YOU FSBO Expert Stager Appraiser Inspector Attorney Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com
  • 10. Educate Yourself About The Market  What’s sold lately?  Deed transfers: Online (Reg. of Deeds), Print (Business West, Sunday Repub, etc  Neighborhood activity: DOM (days on market), Sold, Foreclosures  What’s on the market?  Realtor.com and MLS feeds  FSBO websites (more later)  Yard signs  Make the rounds  Visit open houses  Listen, read, watch Massachusetts 4 Sale By Owner – Copyright 2011Presented by: Liz Provo www.MA4salebyowner.com