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How To Monitor Your Online Reputation

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This presentation was made at PodCamp 4 Western Mass #pcwm and offers small businesses tips on how to recognize, control and monitor their reputation online. Discussion included review websites, …

This presentation was made at PodCamp 4 Western Mass #pcwm and offers small businesses tips on how to recognize, control and monitor their reputation online. Discussion included review websites, handling bad reviews and using monitoring tools.

Published in: Technology, Business

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  • 1. Monitoring Your Online Reputation Liz Provo, Mass Marketing Resources Copyright 2012
  • 2. About Liz Provo
    • • 25 + years in sales & marketing
    • • 2002-brought alternative real estate service to Western Mass
    • • 2008 – reached out to small businesses struggling with tech/social media phobis
    • • experienced publisher, speaker, DIY educator
    • • social media junkie
  • 3. The Fact
    • People can be talking about you or your business REGARDLESS of whether you have a website or know what the Internet is.
  • 4. 1 star or 5 star?
    • How does your reputation stack up?
  • 5. Review Websites
    • Yelp
    • Google Places
    • Manta
    • Angies List
    • Merchant Circle
    • TripAdvisor
    • Site Jabber
    • Yahoo Local
    • Rate It
    • City Data
    • Service Magic
    • Amazon
    • eBay
    • RateMyTeacher
  • 6. Complaint Websites
    • RipOffReports.com
    • Complaints.com
    • Thesquekywheel.com
    • LawyerRatings.com*
    • AVVO.com (MD,JD)*
    • BBB.org
    • * Many review sites target certain professions.
  • 7. Social Media
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube
    • FourSquare
    • Gowalla
    • . . . Posts, tips, reviews are all on social media sites
  • 8. Other Places
    • Blog Comments
    • Forums (Masslive, Craigslist, City Data)
    • Anywhere people feel ripped off.
  • 9. How To Monitor
    • Google your name
    • Google your company
    • Google company + reviews
    • Google company + complaints
    • I do this for every new client
  • 10.  
  • 11. Complainers
    • Legitimate
    • Ranters
    • Crackpots
    • They come in all sizes, shapes and attitudes
  • 12. Anonymity
    • Online reviews are mostly made anonymously
    • Brings out negativity
    • Watch for competitors
    • This part stinks.
  • 13. What Review Websites Want
    • In the business to promote reviews
    • Negative reviews give them good press
    • Their answer?
    • Get more positive reviews
  • 14. How To Respond
    • Don’t panic
    • Is this legitimate?
    • Don’t respond in anger
    • Let crackpots go unanswered
    • File a response?
    • Pick your battles
  • 15. How To Monitor
    • Set up Google Alerts for your name, business, keywords and competitors
    • You can do this in digest form to make it easier
  • 16. How To Monitor
    • Complete all directory listings where your business comes up on page 1 – 3 of Google
    • Be pro-active. Control your professional presence online.
  • 17. Monitoring Facebook
    • Watch your personal vs. business page
    • Change privacy settings
    • Un-tag yourself anywhere that might be damaging
    • Watch what you say
    • Get engaged, be polite, keep it professional most of the time.
  • 18. Ask
    • • Ask your customers for reviews.
    • • Make it EASY for them
    • • Lead them to the site
    • • Offer reviews yourself and share the LOVE!
  • 19. Monitoring Tools
    • Google Alerts
    • Social Mention
    • Hootsuite
    • Twitter Search
    • Trackr
    • Twilert (google for twitter)
    • Wildfire
    • Some are free, some not..
  • 20. Social Media
    • Social Media Can HELP
    • Great SEO juice
    • Stay active, engaged
    • Get help if you need it!
  • 21. Contact Liz Provo
    • www.massmarketingresources.com/podcamp