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Harnessing The Power of LinkedIn



Liz Provo of Mass Marketing Resources leads the social media workshop, "Harnessing The Power of LinkedIn" and provides attendees valuable information on how to set up a LinkedIn Account and create a ...

Liz Provo of Mass Marketing Resources leads the social media workshop, "Harnessing The Power of LinkedIn" and provides attendees valuable information on how to set up a LinkedIn Account and create a robust individual profile and company page.

Liz teaches the class about the value of professional connections using the connection map: locating, organizing and tagging connections in order to build and grow networks.

Workshop attendees also learn how to join groups that align with their business objectives, as a place to learn, share and discuss new ideas and grow connections.

Mass Marketing Resources online - http://www.massmarketingresources.com




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Harnessing The Power of LinkedIn Presentation Transcript

  • 1. LinkedIn For Small Business Presented by: Liz Provo Mass Marketing Resources www.massmarketingresources.com
  • 2. Why LinkedIn?• Largest professional network online, 80 Million users• $107,000 - Average household income• Over 50% senior management(Source: Hubspot)If you’re NOT on LinkedIn, you’remissing a huge opportunity togrow your business.
  • 3. My Shameless Plug• Background in sales/marketing/customer service• 11 year business owner• Brought for-sale-by-owner real estate marketing to Western Mass (www.MA4salebyowner.com)• Early adopter of blogging, email marketing & social media• Provider of marketing services for small businesses (www.MassMarketingResources.com)• Member of HBRAWM since 2001
  • 4. Getting Started With LinkedIn Step 1: Create your professional profile & Add your company Step 2: Make Connections Step 3: Join Groups Step 4: Get Active: Share, Discuss & Market Your Business
  • 5. Step 1: Create YourProfessional ProfileWrite your summary, education, jobhistory, expertise, activities, projects, skills
  • 6. Create A Stand-out Profile www.linkedin.com1. Follow instructions to set up account 1. Choose a secure password2. Get to know the dashboard3. Settings (located under your name) 1. Privacy control (who can see what) 2. Top navigation (Profile, Groups, etc.
  • 7. Profile Overview – public view
  • 8. Upload Your Profile Image You can add or change your profile photo from the Account section on your Settings page: Click Browse to find the photo you wish to publish. Click Upload Photo.  You can upload JPG, GIF or PNG files.  File size - 4MB maximum.  Pixel size: 80 x 80 minimum and 500 x 500 maximum. Select who you want the photo to be visible to. Click Save Settings
  • 9. Create a “Headline” Can be title & company - good Can be description of “what you do” - better Include keywords - best 120 characters, so play with it till it’s great
  • 10. List Your Positions  List your current position  List 2 past positions  Include brief descriptions  Descriptions should include good keywords  Proof-read!!!!
  • 11. Provide a Summary Who are you? What makes you tick? What are your best attributes? How do you help others? Write in the 1st person. Don’t make it too long. Some bulleted points OK. Proofread!!!
  • 12. Add Skills & Expertise• Each are keywords• Start to type to show categories• Think “keywords”
  • 13. Add Volunteer Experience &Causes  Include your role  Include dates  Add a description – keywords, keywords  Proofread!!!
  • 14. Add Organizations List each organization you belong to (HBRAWM, chamber, etc.) Add a title/role Add years of service
  • 15. Expand Your Profile-Overview Add your websites (up to 3) Name them for added SEO Add your Twitter account Add your Interests – keywords Honors and awards Add projects (Extreme Home Makeover, etc.) List others who worked with you. Add applications (Slideshare, etc.) Add education (this pulls in more potential contacts) Add groups & associations (NAHB, Volunteer in Western Mass)
  • 16. Add Your Company Click “Companies” Click the “Add a Company” Enter your companys official name Add your work email address (Continue) Enter your company information Add products, services, etc. – don’t forget IMAGES Have key employees, partners, etc. connect too!NOTE: If the work email address you provide is an unconfirmed email address onyour LinkedIn account, a message will be sent to that address. Follow theinstructions in the message to confirm your email address and then use theinstructions above to add the Company Page.
  • 17. Step 2: Make ConnectionsBuild Your Network
  • 18. We’re ALL Connected! http://www.inmapslinkedinlabs.com
  • 19. Import Email Contacts Click on the Contacts tab in the top navigation Click on “Add Connections” Click on “Import” Follow instructions or have someone walk you through it
  • 20. Find People You Know on LinkedIn Click on “Add Connections” Click on “People” Type “Liz Provo” Send me an invitation! Click on “People You May Know” Level of contact (1st, 2nd, etc.)
  • 21. Browse for connections - do this periodically
  • 22. Why LinkedIn Thinks We MayKnow Someone Go to Inbox – look for Red Notification Alerts Click on “Invitations” Click on person’s name to open profile Look in the right column to see the level of connection Decide whether to send or accept an invitationNote: Accept invitations only from people you know forthe best results.
  • 23. Tag/Categorize Connections
  • 24. Step 3: Join GroupsGet involved with your industry & common interests
  • 25. Join a group Industry Groups: NAHB Local Groups: Linked Western Mass Search groups: Start with “construction”  Follow discussions – set notifications for updates Search sub-categories: materials, sustainable, arch  Comment on discussions itecture, etc.  Start a discussion Alumni groups
  • 26. Step 4: Get Active -Share, Discuss & Market YourBusinessInfluencing, collaborating, promoting, sharing, learning
  • 27. Interact Publish a status frequently (it gets picked up by email notifications) Include a link to your website (guide readers to more info) Share 3rd party relevant content (NAHB article, etc.) Set up notifications so you’ll know when someone has messaged you.
  • 28. Write & Ask ForRecommendations You can recommend ME! Recommend a few HBRAWM members Recommend auxilliary professionals (mortgage reps, suppliers, builder/designer, etc .) Ask for recommendations from THANKS FOR EVERYTHING! happy customers Spell check!
  • 29. Add Your LinkedIn Button On your website On your business card On your email signature On your Facebook info. On your brochure On your quotes & proposals
  • 30. In Closing Step 1: Create your professional profile & Add your company Step 2: Make Connections Step 3: Join Groups Step 4: Get Active: Share, Discuss & Market Your Business