Online Policy Primer


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Online Policy Primer for Picasa Web albums for NET 23 Internet Politics & Power

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Online Policy Primer

  1. 1. Online Policy Primer
  2. 2. Picasa Web Albums <ul><li>This presentation will review the Terms of Service (TOS) for Picasa Web Albums. </li></ul><ul><li>If you have already signed up for this service without reading the TOS, then this presentation may help you understand what you signed up for. </li></ul><ul><li>If you haven’t yet signed up for this service, then read on. </li></ul>
  3. 3. <ul><li>As Picasa is a Google application, the TOS are associated with the Google TOS, including: </li></ul><ul><li>Privacy overview – 474 words </li></ul><ul><li>Privacy policy – 2,149 words </li></ul><ul><li>Privacy FAQ – 1,397 words </li></ul><ul><li>Privacy Glossary – 775 words </li></ul><ul><li>Terms of Service – 4,220 words </li></ul><ul><li>This amount of information can be overwhelming which is why not many users read the TOS. </li></ul>Picasa Web Albums
  4. 4. <ul><li>“Picasa web albums let you create online albums to share with friends, family & the world.” (Picasa: TOS, 2009) </li></ul><ul><li>“It’s free to use and provides 1 gigabyte of free storage.” (Picasa: TOS, 2009) </li></ul>What is Picasa?
  5. 5. What are the Use of Services? <ul><li>As with most online services, users are asked to provide identification and contact information as part of the registration process. </li></ul><ul><li>It is the user’s responsibility to keep their registration details confidential. </li></ul>
  6. 6. What is Appropriate Conduct? <ul><li>Users of this service are responsible for their own conduct and content. </li></ul><ul><li>Users may be exposed to content that is offensive, indecent or objectionable, and use Picasa at their own risk. </li></ul><ul><li>Users agree they will not engage in any activity that interferes with or disrupts Picasa Web Albums or servers or networks connected to Picasa Web Albums. </li></ul>
  7. 7. <ul><li>Google has the right to refuse or remove any content that is deemed inappropriate. </li></ul><ul><li>Users can report abuse if they find the content inappropriate or if it infringes copyright. </li></ul><ul><li>The TOS states users may not use the service if they are not legal age to form a binding contract with Google. </li></ul>What is Appropriate Conduct?
  8. 8. <ul><li>There is also a way users can contact each other to resolve any copyright issues or if there are images they don’t want made public. </li></ul><ul><li>A message is sent to the content owner asking them for the content to be private or removed. </li></ul>What is Appropriate Conduct?
  9. 9. Privacy, what privacy? <ul><li>“Google may access, preserve, and disclose your account information any an Content associated with that account if required to do so by law or in a good faith belief that such access preservation or disclosure is reasonably necessary ….” (Picasa: TOS, 2009) </li></ul>
  10. 10. <ul><li>Reasonably necessary .... </li></ul><ul><li>This covers a variety of scenarios, mainly: </li></ul><ul><li>“ Satisfy any law, regulation, legal process.” </li></ul><ul><li>“ Investigation of potential violations.” </li></ul><ul><li>“ Address fraud, security or technical issues.” </li></ul><ul><li>“ Protect against imminent harm to the rights, property or safety of Google, its users or the public as required or permitted by law.” </li></ul>Privacy, what privacy? (Picasa: TOS, 2009)
  11. 11. <ul><li>It’s a pretty broad list of scenarios however there is no mention of distributing user details to third party providers. </li></ul><ul><li>Most of the items listed above cover legal or technical issues. </li></ul>Privacy, what privacy?
  12. 12. Google’s Rights … <ul><li>Basically, Google asks users not to copy or modify any software or to access Picasa Web Albums any other way than via the web interface login. </li></ul><ul><li>It also states users are not to remove or alter trademarks, notices, etc. </li></ul><ul><li>Google also acknowledges other Google user’s content, as their content is also protected by intellectual property and laws. </li></ul>
  13. 13. What are your rights … <ul><li>“Google claims no ownership or control over any Content submitted, posted or displayed by you on or through Picasa Web Albums” (Picasa: TOS, 2009). </li></ul><ul><li>That’s a relief. Although in the same paragraph we find … </li></ul>
  14. 14. <ul><li>“by submitting, posting or displaying content on Picasa Web Albums, you grant Google a worldwide, non-exclusive, royalty-free license to reproduce, adapt, distribute and publish such content through Picasa Web albums, including RSS or other content feeds offered through Picasa Web albums, and other Google services” (Picasa: TOS, 2009). </li></ul>What are your rights …
  15. 15. <ul><li>Wait a minute … </li></ul>What are your rights … Image:
  16. 16. <ul><li>In other words, I own the content and have control over what photos I put up there but once those photos are published on Picasa, Google can use it as they see fit on any Google Service. We are not talking 1 or 2 services here, Google services are far and wide. </li></ul>What are your rights …
  17. 17. <ul><li>Also, Google will use my content “for the purpose of displaying, distributing and promoting Google services” (Picasa: TOS, 2009). </li></ul><ul><li>Once I decide I no longer want these photos on Picasa I can remove them, however, Google can continue to use my photos “within a commercially reasonable period after such content is removed” (Picasa: TOS, 2009). </li></ul>What are your rights …
  18. 18. Who’s right? <ul><li>Well, I agreed to use this service so I have also agreed to grant Google the right to reproduce any content I have posted on Picasa Web Albums. </li></ul><ul><li>I have also allowed Google to keep using this content even after I have removed it! </li></ul>
  19. 19. Use, Storage and Service <ul><li>It is important to remember not to rely on this service to store your photos. </li></ul><ul><li>Google has “no responsibility or liability for the deletion or failure to store or make available any Content …” (Picasa: TOS, 2009). </li></ul>
  20. 20. Use, Storage and Service <ul><li>“When users store their data with programs hosted on someone else’s hardware, they lose a degree of control over their sensitive information” (Privacy and the Internet, 2008). </li></ul><ul><li>It is important to remember not to upload any photos or information you do not want accessible by other users of the world wide web. </li></ul>
  21. 21. Summary <ul><li>Be afraid, be very afraid. Oops, I mean be aware. </li></ul><ul><li>Google has every right to include anything they want in their TOS to a certain degree. Once we click that button, we are agreeing to the lot, not just bits and pieces. </li></ul>
  22. 22. Summary <ul><li>Remember, this is a free service provided by Google so if there is anything within the TOS that you are uncomfortable with, there are other services available. </li></ul><ul><li>Just ensure you read the TOS before signing up, especially if you are posting your own content on a website. </li></ul><ul><li>I hope this presentation has identified some important points to look for when accepting TOS. </li></ul>
  23. 23. References <ul><li>Picasa Terms of Service (2009). Retrieved October 19, 2009 from </li></ul><ul><li>(2008). Privacy and the Internet: Travelling in Cyberspace Safely. </li></ul><ul><li>Picasa logo (n.d.). Retrieved October 19, 2009 from </li></ul><ul><li>Image (n.d.). Retrieved October 19, 2009 from </li></ul>
  24. 24. <ul><li>The End! </li></ul>