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Instagram for Brands: Beyond Selfies, Food Porn, and Cats
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Instagram for Brands: Beyond Selfies, Food Porn, and Cats

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Get 7 tips to go beyond "snap and share" on Instagram as well as an introduction to cool new tools for managing Instagram for brands.

Get 7 tips to go beyond "snap and share" on Instagram as well as an introduction to cool new tools for managing Instagram for brands.

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  • 1. INSTAGRAM FOR BRANDS: BEYOND SELFIES, FOOD PORN, AND CATS LIZZIE MALDONADO #DDSUM13
  • 2. HI. I’M LIZZIE MALDONADO Digital Strategist, Owned Media The Starr Conspiracy LIZONOMICS resnarkable.com | Social Media Today | Business 2 Community #DDSUM13
  • 3. THERE’S A HUGE NETWORK OUT THERE #DDSUM13
  • 4. INSTAGRAM STATS 150M MONTHLY ACTIVES 16B PHOTOS SHARED 1.2B LIKES DAILY 55M AVERAGE PHOTOS PER DAY INSTAGRAM.COM/PRESS #DDSUM13
  • 5. USERS 18-29 BUFFER DEMOGRAPHIC DATA #DDSUM13
  • 6. INSTAGRAM FACTS No. 4: THINK LIKE AN EVANGELIST Like a crusading journalist, pursue The Truth with FOUNDED IN 2010 fervor. You have to believe in something passionately and $1B ACQUISITION BY FACEBOOK IN 2012 feel compelled to tell everybody. Make your brand all MORE THAN 35M SELFIES (OCT 13) an emotional about changing the world and you’ll create connection. You’ll also see demand increase. #DDSUM13
  • 7. ADS ON INSTAGRAM OCT 13 | INSTAGRAM.COM/ABOUT-ADS #DDSUM13
  • 8. 60 NOV. 1, 2012 FEB. 1, 2013 40 30 HAVE AN ACCOUNT ACTIVE ACCOUNT (PHOTOS POSTED) SIMPLY MEASURED FEB 13 1+ PHOTOS PER WEEK 10K+ FOLL. 20K+ FOLL. 10% 8% 19% 18% 26% 20% 41% 34% 55% 0 49% 10 59% 20 54% ADOPTION RATE 50 100K+ FOLL. #DDSUM13
  • 9. 7 TIPS TO GO BEYOND SNAP AND SHARE #DDSUM13
  • 10. No. 4: THINK LIKE AN EVANGELIST TELL YOUR STORY NUMBER 1 Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and NO SHAMELESS SELF-SELLING feel compelled to tell everybody. Make your brand all USE CULTURE WARRIORS AND EVANGELISTS about changing the world and you’ll create an emotional connection. NEEDalso see demand increase. DON’T You’ll LOGOS GO BEHIND THE SCENES Give your audience something they can’t find anywhere else. #DDSUM13
  • 11. MOMA #DDSUM13
  • 12. GAME OF THRONES #DDSUM13
  • 13. STARBUCKS #DDSUM13
  • 14. LEO BURNETT #DDSUM13
  • 15. GENERAL ELECTRIC #DDSUM13
  • 16. BATH AND BODY WORKS #DDSUM13
  • 17. MAILCHIMP #DDSUM13
  • 18. URBAN OUTFITTERS #DDSUM13
  • 19. No. 4: THINK LIKE AN EVANGELIST HASHTAG IT RIGHT NUMBER 2 Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and NO SPRAY-AND-PRAY HASHTAGGING feel compelled to tell everybody. Make your brand all DON’T USE STUPID and you’ll create an emotional about changing the world HASHTAGS — #NOFILTER connection. You’ll also IS OBVIOUSLY SPAM #FOLLOWBACK see demand increase. If you are going to create and manage a hashtag, go big or go home. #DDSUM13
  • 20. GATORADE #DDSUM13
  • 21. PARTICIPATE IN INSTAGRAM EVENTS Try this! #DDSUM13
  • 22. No. 4: THINK LIKE AN EVANGELIST FOCUS ON DELIGHTING NUMBER 3 Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and IF YOU MUST SHARE A PRODUCT PHOTO, feel compelled to tell everybody. Make your brand all MAKE IT AMAZING about changing the world and you’ll create an emotional connection. You’ll also see demand increase. Delight, surprise, entertain, and inform your audience with every post. #DDSUM13
  • 23. URBAN OUTFITTERS #DDSUM13
  • 24. BLUE JEANS NETWORK #DDSUM13
  • 25. OAKLEY #DDSUM13
  • 26. BMW #DDSUM13
  • 27. No. 4: THINK LIKE AN EVANGELIST RESPECT THE PLATFORM NUMBER 4 Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and NO BUYING FOLLOWERS feel compelled to tell everybody. Make your brand all DON’T INTERRUPT about changing the world and you’ll create an emotional connection. You’ll also see demand increase. NO MEGAPHONES Understand how users interact with Instagram and respect their idea of brand interaction. #DDSUM13
  • 28. NUMBER 5 No. 4: THINK LIKE AN YOUR EVANGELIST UNDERSTAND BRAND journalist, pursue The Truth with Like a crusading ARCHETYPE fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all DON’T BE AFRAID TO TAKE A STANCE about changing the world and you’ll create an emotional KNOW YOUR AUDIENCE connection. You’ll also see demand increase. BE HUMAN, EVEN IF YOU’RE REPPING A BRAND #DDSUM13
  • 29. STARBUCKS #DDSUM13
  • 30. TIME MAGAZINE #DDSUM13
  • 31. OREO #DDSUM13
  • 32. NUMBER 6 AIM FOR KILLER PHOTOS LOTS OF BACKGROUND SPACE 29% MORE LIKES SINGLE DOMINANT COLOR 17% MORE LIKES HIGH LEVELS OF TEXTURE 79% MORE LIKES DUCK FACE 1,112% MORE LIKES THAN REGULAR SELFIES TRACKMAVEN #DDSUM13
  • 33. NUMBER 6 AIM FOR KILLER PHOTOS EFFECTIVE FILTERS INEFFECTIVE FILTERS MAYFAIR #NOFILTER INKWELL WALDEN AMARO LO-FI WILLOW SIERRA EARLYBIRD 1977 BRANNAN TOASTER TRACKMAVEN #DDSUM13
  • 34. No. 4: THINK LIKE AN EVANGELIST ENABLE ADVOCATES NUMBER 7 Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and USE CONTESTS TO ATTRACT/ENGAGE FOLLOWERS feel compelled to tell everybody. Make your brand all ALWAYS USE RELEVANT you’ll create about changing the world and HASHTAGS an emotional connection. You’ll also seeYOUR TARGET AUDIENCE FIND AND FOLLOW demand increase. Share your photos across all your social platforms — content creation should never happen in a vacuum. #DDSUM13
  • 35. NIXON #DDSUM13
  • 36. OREO #DDSUM13
  • 37. LEGO #DDSUM13
  • 38. COOL TOOLS TO GET THE MOST OUT OF INSTAGRAM #DDSUM13
  • 39. STATIGRAM #DDSUM13
  • 40. PRINSTAGRAM #DDSUM13
  • 41. NITROGRAM #DDSUM13
  • 42. SIMPLY MEASURED SIMPLYMEASURED.COM/FREE-SOCIAL-MEDIA-TOOLS #DDSUM13
  • 43. OVERGRAM #DDSUM13
  • 44. VSCO CAM #DDSUM13
  • 45. AFTERLIGHT #DDSUM13
  • 46. SUMALL #DDSUM13
  • 47. THANK YOU FOR YOUR TIME Let’s connect on Twitter and Instagram: LIZONOMICS lizzie@thestarrconspiracy.com resnarkable.com #DDSUM13

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