Evaluation Question 3What kind of media institution might distribute your media product and why? Katy, Laura, Jordan and Kyle
What is distribution?The role of the distributor is to get the film to the audience.‘An entity that buys noncompeting products or product lines, warehousesthem, and resells them to retailers or direct to the end users or customers.Most distributors provide strong manpower and cash support to the supplieror manufacturer’s promotional efforts. They usually also provide a range ofservices (such as product information, estimates, technical support, after-sales services, credit) to their customer.’(http://www.businessdictionary.com/definition/distributor.html)
An independent media institution is most likely to distribute ourmedia product because we are a independent and less wellknown company who haven’t used such advanced equipment.We were restricted into using a HD Flip Camera and a basicTripod. Therefore we would not be distributed by a majordistributor.Jumper is a very similar film to ours however, it was created by amajor distributor so therefore we think the production company,Metrodome would suit our film better as it is a independentdistributor as we are less well known.
MetrodomeMetrodome is a independent distributor who are a public limitedcompany based in London. The company has advertised over300 films. We think that Metrodome would be an idealindependent distributor for our film as they have had a lot ofexperience with advertising other films. We personally feel thatMetrodome would be interested in our film as the films theyhave been in partnership with before are a similar genre to ours.
AudiencesWe personally feel that our film will generally appeal to the UKaudiences as the movie was filmed in the UK and we feel thatthe viewers would be able to relate to the film more thanviewers outside of the UK. We do not think our film will be aspopular outside the UK simply on the basis because we are anindependent company who were restricted into using basicequipment.
Marketing strategiesOn the basis that our film is targeted at the younger generation,we would use the access of Facebook and Twitter to advertiseour film. This is because our target audience use these networksites, meaning they are more inclined to go watch our film.
Advantages/disadvantages of self distributionAdvantages to self-distribution- By being self distributed you have full control and rights over your film, resulting in you having a choice of where your film is shown.- Additionally, another benefit of being self distributed is that you dont have to give a cut of the money made from any sales from your film to a distributor.Disadvantages to self distribution- One of the disadvantages to self distribution is that it can be a full-time job itself and can be very time consuming as you have to chase buyers and sales and filling in paperwork.- Another disadvantage is that it may limit your options for sales as distributors have established relationships with buyers and many buyers many only be interested in packages of films.- You need to be very legally savvy and make sure you’re not signing away rights to your film that’ll prevent you from showing it elsewhere.