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Online content - Do you pay?Presentation Transcript
Do you pay for any online media products orservices?• Music?• Film?• TV programmes?• News?• Games?• Applications?• Anything else?
Do you pay for any offline media products orservices?• Music?• Film?• TV programmes?• News?• Games?• Software?• Anything else?
Are there any differences between your onlineand offline answers?Why?For any media areas in particular?
For the online media you are willing to pay forwhat persuaded you to pay?
Example – Disney’s Club Penguinhttp://www.clubpenguin.com/Spend 10 minutesresearching ClubPenguin and how manypaying users they have.Why would parents bewilling to pay for theirchildren to use thissite?