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A2 MEDIA - G325 Critical Perspectives
Introduction to the exam and Q1a
The Critical Perspectives Exam – 2 hrs
Section A:
Theoretical Evaluation of
Production

Q1(a)

Section B:
Contemporary
Med...
Brief overview
Q1a – Evaluate your skills development in a specific
area.

Q1b – Evaluate one of your own media products i...
Question 1(a)
Requires you to describe and evaluate your skills
development over the course of your production work,
from ...
Q1(a) - What does the Chief Examiner
say this question is about?
Q1(a) Past questions
Just to check you’ve been
paying attention...
• Question 1(a) requires you to describe and evaluate
your ______ __________...
Just to check you’ve been
paying attention...
• Question 1(a) requires you to describe and evaluate
your skills developmen...
Just to check you’ve been
paying attention...
• Question 1(a) requires you to describe and evaluate
your skills developmen...
Just to check you’ve been
paying attention...
• Question 1(a) requires you to describe and evaluate
your skills developmen...
First part of the lesson complete!
…now can you find the bird?

Found online at http://www.moillusions.com/2012/10/theres-...
The following slides go through
each of the areas you may be
asked about in the exam...
Digital Technology
Research and pl...
Digital Technology
Digital technology refers to hardware, software and online
technology, so the digital cameras, the comp...
Research and Planning
Research refers to looking at real media and also audiences to
inform your thinking about a media pr...
Research and Planning
2. Audience research
• Secondary research (Pearl & Dean data, IMDB info, etc.)
• Primary research (f...
Research and Planning
Planning refers to all the creative and logistical thinking and all the
organisation and record keep...
Post-production
Post-production is about everything you do after filming to
complete your media product, for example:
- Im...
Post-production
So, post-production skills could include things like:
• isolating an image from the background in Photosho...
Using Conventions of Real Media Texts
Use of real media conventions involves consideration of other texts
that you looked ...
Using Conventions of Real Media Texts
Advice on this section from the Chief Examiner:

‘You need to do more than
just say ...
Creativity
Creativity includes:

• The process of coming up with ideas for your
product.
• The creative/ inventive use of ...
How to structure your answer
Paragraph 1 should be an introduction which explains which projects you did.
It can be quite ...
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G325 Q1a

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Transcript of "G325 Q1a"

  1. 1. A2 MEDIA - G325 Critical Perspectives Introduction to the exam and Q1a
  2. 2. The Critical Perspectives Exam – 2 hrs Section A: Theoretical Evaluation of Production Q1(a) Section B: Contemporary Media Issues 25 marks Media in the Online Age Q1(b) 50 marks 25 marks
  3. 3. Brief overview Q1a – Evaluate your skills development in a specific area. Q1b – Evaluate one of your own media products in relation to a key media concept. Media in the Online Age - Discuss contemporary issues and debates surrounding different forms of media in the online age.
  4. 4. Question 1(a) Requires you to describe and evaluate your skills development over the course of your production work, from Foundation Portfolio to Advanced Portfolio. It will require you to adapt this to one or two specific areas from the following: • • • • • Digital Technology Research and planning Post-production Using conventions from real media texts Creativity
  5. 5. Q1(a) - What does the Chief Examiner say this question is about?
  6. 6. Q1(a) Past questions
  7. 7. Just to check you’ve been paying attention... • Question 1(a) requires you to describe and evaluate your ______ ___________. • Question 1 (b) requires you to evaluate ___ of your media products in relation to a key media _______. • Section B requires you to discuss issues and debates surrounding different forms of _____ __ ___ ______ ___.
  8. 8. Just to check you’ve been paying attention... • Question 1(a) requires you to describe and evaluate your skills development. • Question 1 (b) requires you to evaluate ___ of your media products in relation to a media _______. • Section B requires you to discuss issues and debates surrounding different forms of _____ __ ___ ______ ___.
  9. 9. Just to check you’ve been paying attention... • Question 1(a) requires you to describe and evaluate your skills development. • Question 1 (b) requires you to evaluate one of your media products in relation to a media concept. • Section B requires you to discuss issues and debates surrounding different forms of _____ __ ___ ______ ___.
  10. 10. Just to check you’ve been paying attention... • Question 1(a) requires you to describe and evaluate your skills development. • Question 1 (b) requires you to evaluate one of your media products in relation to a media concept. • Section B requires you to discuss issues and debates surrounding different forms of media in the online age.
  11. 11. First part of the lesson complete! …now can you find the bird? Found online at http://www.moillusions.com/2012/10/theres-a-bird-in-there-find-it.html/hidden-bird-optical-illusion
  12. 12. The following slides go through each of the areas you may be asked about in the exam... Digital Technology Research and planning Post-production Using conventions from real media texts Creativity
  13. 13. Digital Technology Digital technology refers to hardware, software and online technology, so the digital cameras, the computers, the packages you used and the programs online that you have worked with. e.g. HD Flip Cams Canon 550 D SLR (A2) iMacs iPads (A2) Macbooks iMovie Final Cut Express Soundtrack / Garageband LiveType Adobe Photoshop (A2) Adobe Illustrator (A2) Loads of online applications! Tip: Your AS and A2 coursework evaluations required you to consider how you used digital technology / new media so look back at these evaluation tasks
  14. 14. Research and Planning Research refers to looking at real media and also audiences to inform your thinking about a media production. This can be broken down into the following areas: 1. Research into conventions of real media texts • Institutional conventions, e.g. what you would expect a media product from a certain type of organisation to be like/include. • Format conventions, e.g. duration, and what you would expect a film opening, teaser trailer, poster or magazine cover to be like/include • Genre conventions, e.g. what kind of narrative, characters, setting and location, iconography and style (camerawork, mise-en-scene, editing and sound) you would expect from a product in that genre.
  15. 15. Research and Planning 2. Audience research • Secondary research (Pearl & Dean data, IMDB info, etc.) • Primary research (feedback questionnaires, vox pops, etc.) 3. Technical research, e.g.: • How to achieve a particular camera shot • How to use features in the software to achieve a particular effect (many of you found YouTube video tutorials to find out how to do something in Final Cut ProX or Adobe Photoshop) 4. Logistical research, e.g.: • recce shots of your locations • sourcing suitable costumes, props and actors
  16. 16. Research and Planning Planning refers to all the creative and logistical thinking and all the organisation and record keeping that goes on in putting the production together so that everything works. For example, • • • • • • writing a synopsis creating shot lists drafting shots/storyboards creating animatics compiling filming schedules (includes organisation of equipment, costumes, props, actors, crew) carrying out risk assessments Also, don't forget everything you planned as part of the above to achieve continuity!
  17. 17. Post-production Post-production is about everything you do after filming to complete your media product, for example: - Image manipulation - Video editing (from cutting the shots and placing them on the timeline to special effects) - Creating and editing titles and graphics - Sound production - Sound & Video mixing
  18. 18. Post-production So, post-production skills could include things like: • isolating an image from the background in Photoshop using the magic eraser tool • organising clips on the timeline in FCProX • using quick keys • adding transitions • using particular effects, or animating effects with key frames • adjusting sound levels, looping/layering sound clips, etc. (Be as specific as possible to describe the tools you used during post-production)
  19. 19. Using Conventions of Real Media Texts Use of real media conventions involves consideration of other texts that you looked at and how skilfully you were able to weave their conventions into your work or ways in which you might have challenged them. You could consider: • Institutional conventions, e.g. what you would expect a media product from a certain type of organisation to be like/include. • Format conventions, e.g. what elements you would expect a film opening, teaser trailer, poster or magazine cover to include • Genre conventions, e.g. what kind of narrative, characters, setting and location, iconography, style (camerawork, mise-en-scene, editing and sound) you would expect from a product in that genre.
  20. 20. Using Conventions of Real Media Texts Advice on this section from the Chief Examiner: ‘You need to do more than just say ‘I looked on YouTube’ for conventions of real media, but actually name specific videos you looked at, what you gained from them and how they influenced your work.’
  21. 21. Creativity Creativity includes: • The process of coming up with ideas for your product. • The creative/ inventive use of technical elements such as camerawork, editing, sound, and mise-en-scene. • How you used creativity to solve problems. • The effectiveness of your creative choices.
  22. 22. How to structure your answer Paragraph 1 should be an introduction which explains which projects you did. It can be quite short. Paragraph 2 should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. Use an example. Paragraph 3 should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be examples to support all that you say. Paragraph 4 should go on to demonstrate how the skill developed in later projects, again backed by examples, and reflecting back on how this represents moves forward for you from your early position and how the development of these skills enabled you to be more creative. Paragraph 5 short conclusion
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