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Usage statistics analysis of specialized academic libraries
 

Usage statistics analysis of specialized academic libraries

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The usage statistics and the perception of users about library websites are commonly used...

The usage statistics and the perception of users about library websites are commonly used
as an evaluation tool. This case study explores the website usage of the Natural Science
Library (NSL) and Agricultural & Experimental Station and Library (AESL) of the
University of Puerto Rico. This study reveals the importance and usefulness of these websites
in the academic environment. The methodology used in the investigation serves as an
indicator of use, contact with the users and their perception of services. The data were
obtained from Google Analytics reports, interviews and focus groups about visits to
website pages. The results show how much current use of resources and services are used
to make improvements in the design and content.

IFLA 77 meeting session 111 The challenges and changing roles of the Science and Technology Libraries Section

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  • The ways and methods that resources and information services are presented to users have changedbecause of the use of Web pages (Brake, 2004; Turner, 2010).
  • This research project provides an overview of the use of web pages based on datacollected from interviews, focus groups and statistical reports from Google Analytics. Itwas developed with the purpose of improving access to the information resources andlibrary services
  • Data were collected using research methodologies, semi-structuredinterviews, focus groups and document review of statistical reports of Google Analytics.This justifies the point made by Fang (2007), that there are many studies on the use oflibrary website based on statistical data but these do not include the user behavior inorder to provide guidance to redesign it. In addition, there is little information abouthow libraries in Puerto Rico use the data obtained through the tools that measure theusage statistics of a website, much less interrelating it with the perception of usersabout its content.
  • The statistical data obtained from Google Analytics reports show the number of visits in the period from February, March and April 2011. The AESL has a total of 2,786 visits and NSL has 15,492 visitors. In every item of data used, the NSL has a greater ratio of users visiting the homepage than the AESL. This is because the NSL facilities is located on campus and has a larger population graduate and undergraduate students, professors and researchers, versus AESL facilities is located off-campus and has less researchers assigned to the Research Program. This graph shows how the distribution of data at both libraries agrees; they incrementally increase during the months of February to March, and start to decline in April. This demonstrates that the peak month of use is March compared with the months investigated.The percentage of new visits indicates how many people use the site for the first time and it is a good indicator for promotion and marketing he site. The total percentage of visits is of 40.56% for AESL and 23.57% for NSL. This result shows that the portal AESL has a marked increase in new users while the website of the NSL is very low. The NSL's website needs more exposure; this was brought up by the focus group.
  • The result shows that AESL markets its website better compared NSL. The NSL hassome minor results especially in reference websites and links to other pages. Thevisitor traffic shows who uses the website pages. The AESL website is used by fifty-onecountries, versus the NSL that is used by thirty-one countries. Table 4 presents thedistribution of the countries between both libraries with high amounts of visitors. Thenumber and variety of countries range in both libraries. This may be because theapproach of content both libraries provide and the differences between the enrollmentof students, teachers and researchers.The result of the distribution of the contents based on formats and categories aredifferent. A comparison of the contents cannot be done but can be organized intocategories of common or unique results. The common content was divided intojournals, virtual reference, services, and staff. Table 5 presents the distribution of theuse of the subpages.
  • All participants expressed general recommendations about upgrading and redesign a website. In both libraries, participantsrecommended placing the tools of social networking prominently an provide an english version website. Other NSL website recommendations is include Meta search page be included for expanded use
  • All participants expressed general recommendations about upgrading and redesign a website.
  • The participants stated that it is easy to access but sometimes they faced difficulties in locating the databases or other information needed. 90% of participants agreed that 90%....Another element that shows that the content is not well used is the higher percentage of rebounds. This is because users visit the website for a specific place and do not use it as a web portal to various services and informationresources.
  • The data obtained suggest that…
  • First, we need to Integrate the recommendations obtained through the study

Usage statistics analysis of specialized academic libraries Usage statistics analysis of specialized academic libraries Presentation Transcript

  • Usage statistics analysis of specialized libraries websites
    Julia VélezCenter for Information and Technology of Natural Sciences,University of Puerto Rico, San Juan, Puerto Rico
    Liz PagánAgricultural Experiment Station, University of Puerto Rico, San Juan, Puerto Rico
    August 15, 2011
    IFLA 77 Meeting: 111 — The challenges and changing roles of the Science andTechnology Libraries — Science and Technology Libraries Section
  • introduction
  • introduction
    The use of Web portals have a significant impact on the way libraries are organized, offer and facilitate the access to information resources and services.
    Web portals are one of the working tools of librarians and a key mechanism for the users.
  • Research objectives
  • Research questions
    1. What is the use of the library's website according to its organization, design and content?
    2. How easy is the use the library website?
    3. Is it necessary to reorganize and redesign the library website to enhance services available to users and the needs of users?
    4. What have been the changes in the role of librarians driven by the development and improvement of websites?
  • Google analytics
  • methodology
  • Results and discussions
    Monthly visits per users
    April
    March
    February
  • Results
    AESL – Blue
    NSL - Red
  • results
  • NSL website Recommendations
  • AESL website Recommendations
  • conclusions
    The roles of librarians have changed significantly. The participants in the study validate the issues raised about the role of librarians; they should reinvent their roles and responsibilities to meet the demands of users.
    GA reports show usage of both websites, but is not substantially higher compared to the amount of content.
  • Conclusions
    It is necessary to reorganize, redesign and relocate the contents of the websites to make it more appealing and accessible to the user.
    Also, we need to perform ongoing assessment of website usage and development.
  • NSL and AESL Website
  • Future works
  • Contact information:
    Julia Vélezjulia.velez@upr.edu
    Liz Pagán liz.pagan@upr.edu
    Full Text Article Available
    http://conference.ifla.org/sites/default/files/files/papers/ifla77/111-velez-en.pdf