The new KW Commercial

Liz Mackenzie, Broker Associate 501-773-5339 [email_address]

KW COMMERCIAL

OVERVIEW
Philosophy & Leadership
Mission, Vision, Values & Beliefs
Benefits
Training
Referral Network
Technology
Best Practice Tool Kit
Branding
International Marketing Book
Timeline
Criteria & Joining
Membership Dues

PHILOSOPHY & LEADERSHIP At KW Commercial, we believe that you are only as good as the people you are in business with. That’s why we make it a priority to be in business with the best. The Keller Williams philosophy of success through people and of seeking out win-win partnerships has fueled our company’s growth to the fourth-largest real estate company in North America.

MISSION, VISION, VALUES & BELIEFS Our Mission: To build careers worth having, businesses worth owning, and lives worth living. Our Vision: Te be the commercial company of choice for a new generation of real estate agents and owners. Our Values: God, Family, then Business

BENEFITS FOR AGENTS
Unprecedented Compensation Model for Agents
Agent-centric company
Industry-leading cap commission structure
Self-funded Membership
Huge discounts from service providers (REIS, CCIM, REA etc.)
Extensive referral network through residential/commercial agents
Industry-Leading Training
Partnership with CCIM
Complete KW Commercial curriculum through Launch, Growth, and Achievement phases
KW Commercial driven localized training
International webinars
Regional Commercial Faculty

BENEFITS FOR AGENTS
World-Class Marketing
Distinct KW Commercial branding & marketing materials exclusive for members
KW Commercial Presentation Book
www.KWCommercial.com & individual agent sites (both with integrated listing search)
Comprehensive Commercial Tool Kit
PowerPoint presentations
Contracts & documents (LOIs, RFPs, etc.)
KW Commercial Member Intranet

KW COMMERCIAL TRAINING Online Interactive and Self-Study Courses

REFERRAL NETWORK
Point of contact within your market center for referrals from all levels of Keller Williams Realty
Bio and Website displayed on new public International Website, www.kwcommercial.com
Opportunity to build a referral network among Keller Williams residential agents
Referral network of KW Commercial agents across North America

TECHNOLOGY
Public KW Commercial Websites, www.kwcommercial.com, and individual agent sites (both with integrated listing search)
Members intranet containing best practice materials and marketing resources
Members intranet of online commercial training classes

TECHNOLOGY

BEST PRACTICE TOOL KIT
Access to LOIs, RFPs, Commission and Engagement Agreements, Building Surveys, Financial Models, etc.
Policy and Guideline manuals on implementing KW Commercial within your market center
Referral and prospect qualifying presentations for residential agents

BRANDING
KW Commercial brand will be differentiated from Keller Williams Realty residential division
Distinctive Commercial logos to be utilized on all branding materials
KW Commercial logos may by used in conjunction with individual branding and logos

BRANDING SIGN BUSINESS CARD ENVELOPE LETTERHEAD

INTERNATIONAL MARKETING BOOK

TIMELINE Phase I – BETA KW Commercial Roll-Out, Mega Camp 2008
1. National Vendor Agreements with KWLS Download Capabilities
2. Commercial Training Infrastructure Complete with (4) levels of Commercial training outlined
3. KW Commercial Best Practice Infrastructure Complete with (4) Base Documents
4. KW Commercial Presentation Book Complete
5. KW Commercial “Beta-Functional” Website Complete
6. KW Commercial Policy & Implementation
Manual Complete

TIMELINE Phase II – Full KW Commercial Roll-Out, Family Reunion 2009
1. Expanded National Vendor Relationships
2. Full Launch, Growth, and Development (100-Level, 200-Level, and 300-Level) Training Classes Completed
3. Expand KW Commercial Best Practice Library to include over 50+ documents
4. Expansion of KW Commercial Marketing materials to include marketing templates, prospecting letters, presentation powerpoints, etc.
5. Fully-functional KW Commercial Internet site
and member Intranet.

TIMELINE Phase III – Post Family Reunion 2010
1. KW Commercial Agent growth to all Market Centers
2. KW Commercial Agents referring International account business to other Market Centers
3. Development of International Specialty Practice groups
4. Development of Specialty Commercial training classes
5. Enhanced KW Commercial Technology with more features and updated functionality
6. Expansion of KW Commercial Best Practice
document library
7. Expansion of KW Commercial Marketing library
8. KW Commercial Master Faculty training in the field

RECOMMENDED MEMBERSHIP CRITERIA & JOINING
Criteria
Accreditations
Training
Commercial Experience
Commercial Production
Joining
Application completed
Market Center
Agent
Approved by Regional Director or Operating Principal

RECOMMENDED MEMBERSHIP CRITERIA & JOINING
Two-tiered Structure
Associate Level
A residential or commercial agent with limited experience in commercial transactions working toward achieving senior level status.
Director Level
A full-time commercial professional in terms of both transactions and production volume.

MEMBERSHIP DUES
Associate Level: $900/year
Director Level: $1,500/year
Agents joining KW Commercial may add members of their team or group at a 50 percent discount on each additional membership at either the Associate or Director level
Renewal date for all members signing up in 2008 will be January 1, 2010

JOIN US [email_address] WWW.KWCOMMERCIAL.COM [email_address]

http://moving-careers.com	142
http://www.gettoknowkw.com	34
http://www.moving-careers.com	25
http://www.slideshare.net	16
http://activerain.com	13
http://translate.googleusercontent.com	2

The new KW Commercial

by Liz Mackenzie on Apr 28, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 232

Statistics

The new KW Commercial — Presentation Transcript