Can We Now Say Something Sucks?<br />Critiquing Web Video<br />
The Answer Is?<br />Yes. (C’mon.) <br />In fact, we need to. <br />
What I Look For in a Web Series<br />Production value<br />Smart writing and directing<br />Interesting performances<br />...
My Hero<br />Pauline Kael <br />1919-2001: New Yorker film critic/George Lucas’s nemesis.<br />
Why Pauline Kael?	<br />Passionate about the medium from its very beginning<br />Championed creators<br />Not afraid to cr...
Something Important to Know<br />Kitten <br />Innocent, Defenseless<br />Web Series Creator <br />Not Innocent or Defensel...
So let’s talk about Pink<br />http://www.pinktheseries.com<br />Launched in 2007, 3 seasons have screened<br />Won a Strea...
Pink: The Bullet Point Review<br />Looks great, sounds great<br />Except for some of the action scenes<br />No subtlety in...
The Reasons to Be “A Bitch”*<br />Brings fairness into the equation<br />People trust a consistent viewpoint<br />Always m...
My Goal?<br />Remaining unbiased and open to giving anything a chance<br />Constructive criticism<br />Every review = a ca...
Hopefully, this didn’t suck. <br />Any questions?<br />Tell me about your show!  <br />lizshannon@gigaom.com<br />@lizlet ...
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Online Video: Can We Now Say Something Sucks?

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Presented at SXSWi 2010.

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Online Video: Can We Now Say Something Sucks?

  1. 1. Can We Now Say Something Sucks?<br />Critiquing Web Video<br />
  2. 2. The Answer Is?<br />Yes. (C’mon.) <br />In fact, we need to. <br />
  3. 3. What I Look For in a Web Series<br />Production value<br />Smart writing and directing<br />Interesting performances<br />Well-paced episodes<br />A unique voice<br />Something I haven’t seen before<br />Something that makes it special to the web<br />
  4. 4. My Hero<br />Pauline Kael <br />1919-2001: New Yorker film critic/George Lucas’s nemesis.<br />
  5. 5. Why Pauline Kael? <br />Passionate about the medium from its very beginning<br />Championed creators<br />Not afraid to critique moneymakers or make enemies (see previous slide)<br />Discovered and supported lesser-known films<br />Credited with getting Bonnie and Clyde a full theatrical release in 1967.<br />
  6. 6. Something Important to Know<br />Kitten <br />Innocent, Defenseless<br />Web Series Creator <br />Not Innocent or Defenseless<br />
  7. 7. So let’s talk about Pink<br />http://www.pinktheseries.com<br />Launched in 2007, 3 seasons have screened<br />Won a Streamy for Best Direction in a Drama in 2009 <br />
  8. 8. Pink: The Bullet Point Review<br />Looks great, sounds great<br />Except for some of the action scenes<br />No subtlety in the writing, too many flashbacks slow down story<br />Natalie Raitano is competent lead, Matthew Tompkins is a bit over-the-top<br />Like that it’s an action series with a strong female protagonist<br />Wish she was less sexualized, though. <br />
  9. 9. The Reasons to Be “A Bitch”*<br />Brings fairness into the equation<br />People trust a consistent viewpoint<br />Always making sure that I don’t contradict past reviews – or that if I am, I acknowledge it. <br />Expect more, get more back.<br />Saying “it’s just a web series” is like saying “it’s just a movie.” It’s all storytelling in the end. <br />*For the record, I’ve only been called that once recently. People are usually quite nice. <br />
  10. 10. My Goal?<br />Remaining unbiased and open to giving anything a chance<br />Constructive criticism<br />Every review = a case study<br />Every review = an opportunity to learn<br />Allowing for commenting, enabling discussion<br />Pro Tip: Avoid shouting matches between fans and haters. <br />Everyone needs to get involved in the discussion! <br />
  11. 11. Hopefully, this didn’t suck. <br />Any questions?<br />Tell me about your show! <br />lizshannon@gigaom.com<br />@lizlet or @newteevee<br />Read about other shows!<br />www.newteevee.com<br />Thanks! <br />

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