Social Media Etiquette for the College Student


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I presented to a group of journalism students at the University of Memphis about how to use social media to your benefit when it comes to the job search post-graduation. Also, on the "dangers" of how what you post online can come back to haunt you with regards to finding a job. The goods, the bads, and the best practices of social media as it relates to networking, internships and your career.

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Social Media Etiquette for the College Student

  1. 1. Social Media Etiquette Liz Jostes Eli | Rose Social Media, LLC @EliRoseSocial / @LizJostes *Photo credit: Mike Licht via Flickr How to be professional, strategic & fun Friday, September 27, 2013
  2. 2. Agenda A bit about me & a little about you Social media myths & facts What recruiters can - and do - find out Social media etiquette & best practices Wrap-up & questions -- @EliRoseSocial Friday, September 27, 2013
  3. 3. A bit about me In 160 characters... You can find me on Facebook, Twitter, LinkedIn, G+, Pinterest, Instagram, YouTube, FourSquare, Yelp, About.Me,,, among others -- @EliRoseSocial Friday, September 27, 2013
  4. 4. At little about you Are you active on at least 1 social media network? Who do you interact with? (friends, teachers, people in the industry you plan to enter, etc.) Have Google-d a friend, boss or co-worker? Have used social media to network or interact with a prospective employer? Have a blog? -- @EliRoseSocial *photo credit birgerking Friday, September 27, 2013
  5. 5. Social Media Myths & Facts -- @EliRoseSocial “My account is protected/I deleted that update” Friday, September 27, 2013
  6. 6. Social Media Myths & Facts -- @EliRoseSocial “None of my IRL friends are on (Insert Social Platform)” @CoachDavidHill from U of Charleston (WV) Friday, September 27, 2013
  7. 7. Jobs Lost Thanks to Social Media -- @EliRoseSocial Photos via Business Insider & Huffington Post Friday, September 27, 2013
  8. 8. Social Media is a Recruiter’s Best Friend To scout for potential candidates To research or “background check” an applicant -- @EliRoseSocial Recruiters use social media for 2 things: Friday, September 27, 2013
  9. 9. Social Media is a Recruiter’s Best Friend 39% of hiring managers and HR professionals use social media sites to research job candidates Of those, 43% have found something that cause them NOT to hire that candidate. Inappropriate photos or info (50%) Drinking or drugs (48%) Poor communication skills (30%) Discriminatory comments (28%) Lied about qualifications (24%) -- @EliRoseSocial According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13... Friday, September 27, 2013
  10. 10. Social Media is a Recruiter’s Best Friend 19% of hiring managers and HR professionals found something on social media sites that made them hire a candidate Conveyed a professional image (57%) Show s/he was well-rounded (50%) Great communication skills (43%) Great references given by other (38%) -- @EliRoseSocial According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13... Friday, September 27, 2013
  11. 11. -- @EliRoseSocial Speaking of positives, how do we get to the upside? Friday, September 27, 2013
  12. 12. Using Social Media for Good Ask for recommendations Don’t be afraid to connect & network with potential businesses, professionals and industry leaders Follow on Facebook Use Twitter lists Create a G+ circle Search hashtags LinkedIn Groups Showcase hobbies, awards, special projects, causes you support Don’t hesitate to let your personality shine through -- @EliRoseSocial Friday, September 27, 2013
  13. 13. Social Media Best Practices Use a clear photo of yourself for your bios Fully complete your bio & description fields Claim social media profiles using your real name Be a consistent YOU across all platforms Buy your own .com Blog Google yourself -- @EliRoseSocial Friday, September 27, 2013
  14. 14. Social Media Best Practices -- @EliRoseSocial Photo credit: Grammarly Friday, September 27, 2013
  15. 15. Control your Privacy -- @EliRoseSocial Facebook Friday, September 27, 2013
  16. 16. Control your Privacy -- @EliRoseSocial LinkedIn Friday, September 27, 2013
  17. 17. Control your Privacy -- @EliRoseSocial Google+ Friday, September 27, 2013
  18. 18. Keep in Mind... “The internet is written in ink” Social media moves fast, and you don’t want to become the next Buzzfeed sensation Be prepared to stand behind anything & everything you publish online Words used aren’t the only thing that matters; spelling and grammar are important, too, as do photos you post -- @EliRoseSocial Friday, September 27, 2013
  19. 19. Wrap Up -- @EliRoseSocial Questions? Friday, September 27, 2013