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Social Media Etiquette for the College Student
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Social Media Etiquette for the College Student

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I presented to a group of journalism students at the University of Memphis about how to use social media to your benefit when it comes to the job search post-graduation. Also, on the "dangers" of how …

I presented to a group of journalism students at the University of Memphis about how to use social media to your benefit when it comes to the job search post-graduation. Also, on the "dangers" of how what you post online can come back to haunt you with regards to finding a job. The goods, the bads, and the best practices of social media as it relates to networking, internships and your career.

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  • 1. Social Media Etiquette Liz Jostes Eli | Rose Social Media, LLC @EliRoseSocial / @LizJostes http://www.EliRose.com Liz@EliRose.com *Photo credit: Mike Licht via Flickr How to be professional, strategic & fun Friday, September 27, 2013
  • 2. Agenda A bit about me & a little about you Social media myths & facts What recruiters can - and do - find out Social media etiquette & best practices Wrap-up & questions EliRose.com -- @EliRoseSocial Friday, September 27, 2013
  • 3. A bit about me In 160 characters... You can find me on Facebook, Twitter, LinkedIn, G+, Pinterest, Instagram, YouTube, FourSquare, Yelp, About.Me, LizJostes.com, EliRose.com, among others EliRose.com -- @EliRoseSocial Friday, September 27, 2013
  • 4. At little about you Are you active on at least 1 social media network? Who do you interact with? (friends, teachers, people in the industry you plan to enter, etc.) Have Google-d a friend, boss or co-worker? Have used social media to network or interact with a prospective employer? Have a blog? EliRose.com -- @EliRoseSocial *photo credit birgerking Friday, September 27, 2013
  • 5. Social Media Myths & Facts EliRose.com -- @EliRoseSocial “My account is protected/I deleted that update” Friday, September 27, 2013
  • 6. Social Media Myths & Facts EliRose.com -- @EliRoseSocial “None of my IRL friends are on (Insert Social Platform)” @CoachDavidHill from U of Charleston (WV) Friday, September 27, 2013
  • 7. Jobs Lost Thanks to Social Media EliRose.com -- @EliRoseSocial Photos via Business Insider & Huffington Post Friday, September 27, 2013
  • 8. Social Media is a Recruiter’s Best Friend To scout for potential candidates To research or “background check” an applicant EliRose.com -- @EliRoseSocial Recruiters use social media for 2 things: Friday, September 27, 2013
  • 9. Social Media is a Recruiter’s Best Friend 39% of hiring managers and HR professionals use social media sites to research job candidates Of those, 43% have found something that cause them NOT to hire that candidate. Inappropriate photos or info (50%) Drinking or drugs (48%) Poor communication skills (30%) Discriminatory comments (28%) Lied about qualifications (24%) EliRose.com -- @EliRoseSocial According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13... Friday, September 27, 2013
  • 10. Social Media is a Recruiter’s Best Friend 19% of hiring managers and HR professionals found something on social media sites that made them hire a candidate Conveyed a professional image (57%) Show s/he was well-rounded (50%) Great communication skills (43%) Great references given by other (38%) EliRose.com -- @EliRoseSocial According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13... Friday, September 27, 2013
  • 11. EliRose.com -- @EliRoseSocial Speaking of positives, how do we get to the upside? Friday, September 27, 2013
  • 12. Using Social Media for Good Ask for recommendations Don’t be afraid to connect & network with potential businesses, professionals and industry leaders Follow on Facebook Use Twitter lists Create a G+ circle Search hashtags LinkedIn Groups Showcase hobbies, awards, special projects, causes you support Don’t hesitate to let your personality shine through EliRose.com -- @EliRoseSocial Friday, September 27, 2013
  • 13. Social Media Best Practices Use a clear photo of yourself for your bios Fully complete your bio & description fields Claim social media profiles using your real name Be a consistent YOU across all platforms Buy your own .com Blog Google yourself EliRose.com -- @EliRoseSocial Friday, September 27, 2013
  • 14. Social Media Best Practices EliRose.com -- @EliRoseSocial Photo credit: Grammarly Friday, September 27, 2013
  • 15. Control your Privacy EliRose.com -- @EliRoseSocial Facebook Friday, September 27, 2013
  • 16. Control your Privacy EliRose.com -- @EliRoseSocial LinkedIn Friday, September 27, 2013
  • 17. Control your Privacy EliRose.com -- @EliRoseSocial Google+ Friday, September 27, 2013
  • 18. Keep in Mind... “The internet is written in ink” Social media moves fast, and you don’t want to become the next Buzzfeed sensation Be prepared to stand behind anything & everything you publish online Words used aren’t the only thing that matters; spelling and grammar are important, too, as do photos you post EliRose.com -- @EliRoseSocial Friday, September 27, 2013
  • 19. Wrap Up EliRose.com -- @EliRoseSocial Questions? Friday, September 27, 2013

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