Enjoy this UCLA Extension New Media Marketing Presentation about Mobile Marketing and Apps by Liz H Kelly, Goody PR and Goody Awards Founder. If you would like to contact Liz for a free initial consultation, email liz at goody pr .com. Thank you. http://goodypr.com

1. 1
(c) Liz H Kelly August 2014, UCLA Extension
New Media Marketing
Week 9: Mobile Marketing
Tuesday, August 19, 14

2. 2
Week 9 Topics
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Mobile Growth
Shopping Companion
Mobile Apps for
Marketing
Mobile Trends
Case Studies
Guest Speaker
Wrap-up
Tuesday, August 19, 14

3. 3
Interactive Mktg Forecast
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Tuesday, August 19, 14

4. 4
Mobile Growth
2005
No iPhone
No YouTube
No Twitter
Facebook was college-only
social media site
Online ad revenue 12.5
billion
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
2012
50% of users own smartphones
YouTube has 3 billion views/ day
Twitter has 400 million tweets/day
Facebook has 1 billion users
Online ad revenue $31 billion
Source: Adam Ostrow, Mashable
(Nov 2, 2012)
Tuesday, August 19, 14

5. 5
Ultimate Shopping
Companion
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
79% of people use their
smartphone to help
them with shopping
95% use smartphones
to find local information
Location-Based
Services)
yet 79% of businesses
don’t have a mobile
optimized site
Location-Based Services
Tuesday, August 19, 14

6. 6
Mobile Apps for Marketing
Create your own app
using Mobile Roadie
Email marketing with
MailChimp
Consider SMS
Marketing with
Mogreet Express
Create mobile coupons
with FunMobility
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Let your customer find you with Yelp
Use Photo Apps to add messages
(ex. Overgram)
Tuesday, August 19, 14

7. 7
Global Ad View
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
80% of all internet
traffic comes from
outside the US
Some users in
France have been
using up to 3 GB/
day
Watching TV shows
on their mobile
Tuesday, August 19, 14

8. 8
Mobile Marketing Trends
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Increased Personalized and
Customization
Location-Based Marketing
Narrowcasting
Multimedia & Rich Media Messaging
Even Shorter Content
Gamification of Mobile Ads
Source: CIO
Tuesday, August 19, 14

9. 9
Mobile Case Study 1
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Seattle Sun Tan
35 locations tanning
salon on west coast
Mobile Marketing
Sent out discounts and
coupons via SMS
4,750 customers opt-in
Generated $196,000 in sales
These customers spent 500%
more
Tuesday, August 19, 14

10. 10
Mobile Case Study 2
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
TAO Nightclubs
exclusive nightclub in
Las Vegas
Mobile Marketing
Sent out exclusive SMS
to 2000 customers on
the day of events
Offer generated an 11%
redemption rate
220 additional attendees
$1,770 in additional entrance fees
Purchased an average of 2 drinks,
which was $400 in revenue
Tuesday, August 19, 14

11. 11
Mobile Case Study 3
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Gillette brand awareness
Mobile Marketing
Rich Media ads prompted
users to start a race
Launched an interactive
game asking users to shave
F1 driver Bruno Senna
using a car shaped razor
ads targeted males with
disposable income
More than 20% of the users
ended up playing the game more
than once
Do not know impact on brand
Tuesday, August 19, 14

12. 12
Week 9 Assignments
Assignment 1 Identify the "When" (Graded, 4 points)
Write the fifth of five Marketing Assignments: identify the "When" (Timeline and
Schedule) of your Marketing Plan. Create a timeline by which you will roll out and
manage your marketing campaign. This assignment represents a smaller piece
of a larger whole: your final Marketing Plan (MP) which is due at the end of class.
Assignment 2 - Prepare 10 Slide PPT (not graded this week)
Prepare your 10 slide PPT for class presentations on Aug 27 and Sept 3
We will pick names out of a hat so please be prepared on Aug 27 to present
For your Final Project:
Marketing Plan PPT is worth 15 points
Marketing Plan in Word is worth 15 points
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Tuesday, August 19, 14

13. 13
Grading
Below is our grading grid for assignments:
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Tuesday, August 19, 14

14. 14
CEO/Founder Liz H Kelly has built
advertising campaigns and recognition
programs for Fox Interactive Media/
MySpace, Paramount Pictures, and the
first Sprint PCS. She is on the Advisory
Board for Net Impact LA and Global Girl
Media & regularly speaks on panels, ie
Digital Hollywood, Social Media Week LA.
About & Contact
Liz H Kelly, Goody PR &
Goody Awards* Founder
lizkellylive@gmail.com
Google Voice:
310-987-7207
*part of Sunrise Road Media Inc
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
Tuesday, August 19, 14