Promoting Your Business through the Art of Video<br />Adam Crosley<br />CEO/Executive Producer<br />REEL IMPACT<br />
Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creati...
Cornerstones<br />Understanding Where the Video Will Reside<br />
Viewer Abandonment<br />44% will abandon video in the first 60 seconds<br />19% leave in the first 10 seconds<br />(Source...
Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />
Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creati...
Creative Direction Outline<br />
Creative Direction Outline<br />Audience<br />Who is the primary target audience?  <br />What are their demographics?  <br...
Creative Direction Outline<br />Principle Idea or Key Benefit<br />What’s the single most important thing you want to tell...
Creative Direction Outline<br />Desired Action<br />What do you want your target to do, understand, or feel after they hav...
Creative Direction Outline<br />Marketing Objective<br />What are your existing marketing efforts, and how will the video ...
Creative Direction Outline<br />Tone and Style<br />What should be the tone of the video?  <br />For example, is this a me...
Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creati...
Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creati...
Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creati...
Brainstorming<br />
Search<br />
Scrapbook<br />
Scripting and Storyboards<br />
Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creati...
3 Phases of Production<br />Pre-production<br />Production<br />Post-production<br />
Summary<br />Understand Where the Video Will Reside<br />Identify the Communication Objective<br />Use Creative Direction ...
Promoting Your Business through the Art of Video<br />Adam Crosley<br />CEO/Executive Producer<br />REEL IMPACT<br />
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Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)

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Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.

Published in: Self Improvement
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Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)

  1. 1. Promoting Your Business through the Art of Video<br />Adam Crosley<br />CEO/Executive Producer<br />REEL IMPACT<br />
  2. 2. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />Determining the Right Length<br />Taking Creative Risks<br />Developing Creative<br />3 Phases of Production<br />
  3. 3. Cornerstones<br />Understanding Where the Video Will Reside<br />
  4. 4. Viewer Abandonment<br />44% will abandon video in the first 60 seconds<br />19% leave in the first 10 seconds<br />(Source: NY Times/Visible Measures)<br />
  5. 5. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />
  6. 6. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />
  7. 7. Creative Direction Outline<br />
  8. 8. Creative Direction Outline<br />Audience<br />Who is the primary target audience? <br />What are their demographics? <br />What can you tell us about them?<br />
  9. 9. Creative Direction Outline<br />Principle Idea or Key Benefit<br />What’s the single most important thing you want to tell your target? More than one principle idea can lead to a less-effective communication. Keep it simple and succinct.<br />
  10. 10. Creative Direction Outline<br />Desired Action<br />What do you want your target to do, understand, or feel after they have watched your video and received your message? <br />
  11. 11. Creative Direction Outline<br />Marketing Objective<br />What are your existing marketing efforts, and how will the video complement those efforts? <br />In what settings will the video be used and seen?<br />
  12. 12. Creative Direction Outline<br />Tone and Style<br />What should be the tone of the video? <br />For example, is this a message that can only be presented in a serious manner?<br />
  13. 13. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />Determining the Right Length<br />
  14. 14. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />Determining the Right Length<br />Taking Creative Risks<br />
  15. 15. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />Determining the Right Length<br />Taking Creative Risks<br />Developing Creative<br />
  16. 16. Brainstorming<br />
  17. 17. Search<br />
  18. 18. Scrapbook<br />
  19. 19. Scripting and Storyboards<br />
  20. 20. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />Determining the Right Length<br />Taking Creative Risks<br />Developing Creative<br />3 Phases of Production<br />
  21. 21. 3 Phases of Production<br />Pre-production<br />Production<br />Post-production<br />
  22. 22. Summary<br />Understand Where the Video Will Reside<br />Identify the Communication Objective<br />Use Creative Direction Outlines<br />Determine the Right Length<br />Take Creative Risks<br />Develop Creative<br />Allow the Video to Evolve<br />
  23. 23. Promoting Your Business through the Art of Video<br />Adam Crosley<br />CEO/Executive Producer<br />REEL IMPACT<br />

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