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Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
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Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)

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Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.

Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.

Published in: Self Improvement

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Transcript

  • 1. Promoting Your Business through the Art of Video
    Adam Crosley
    CEO/Executive Producer
    REEL IMPACT
  • 2. Cornerstones
    Understanding Where the Video Will Reside
    Identifying the Communication Objective
    Using Creative Direction Outlines
    Determining the Right Length
    Taking Creative Risks
    Developing Creative
    3 Phases of Production
  • 3. Cornerstones
    Understanding Where the Video Will Reside
  • 4. Viewer Abandonment
    44% will abandon video in the first 60 seconds
    19% leave in the first 10 seconds
    (Source: NY Times/Visible Measures)
  • 5. Cornerstones
    Understanding Where the Video Will Reside
    Identifying the Communication Objective
  • 6. Cornerstones
    Understanding Where the Video Will Reside
    Identifying the Communication Objective
    Using Creative Direction Outlines
  • 7. Creative Direction Outline
  • 8. Creative Direction Outline
    Audience
    Who is the primary target audience?
    What are their demographics?
    What can you tell us about them?
  • 9. Creative Direction Outline
    Principle Idea or Key Benefit
    What’s the single most important thing you want to tell your target? More than one principle idea can lead to a less-effective communication. Keep it simple and succinct.
  • 10. Creative Direction Outline
    Desired Action
    What do you want your target to do, understand, or feel after they have watched your video and received your message?
  • 11. Creative Direction Outline
    Marketing Objective
    What are your existing marketing efforts, and how will the video complement those efforts?
    In what settings will the video be used and seen?
  • 12. Creative Direction Outline
    Tone and Style
    What should be the tone of the video?
    For example, is this a message that can only be presented in a serious manner?
  • 13. Cornerstones
    Understanding Where the Video Will Reside
    Identifying the Communication Objective
    Using Creative Direction Outlines
    Determining the Right Length
  • 14. Cornerstones
    Understanding Where the Video Will Reside
    Identifying the Communication Objective
    Using Creative Direction Outlines
    Determining the Right Length
    Taking Creative Risks
  • 15. Cornerstones
    Understanding Where the Video Will Reside
    Identifying the Communication Objective
    Using Creative Direction Outlines
    Determining the Right Length
    Taking Creative Risks
    Developing Creative
  • 16. Brainstorming
  • 17. Search
  • 18. Scrapbook
  • 19. Scripting and Storyboards
  • 20. Cornerstones
    Understanding Where the Video Will Reside
    Identifying the Communication Objective
    Using Creative Direction Outlines
    Determining the Right Length
    Taking Creative Risks
    Developing Creative
    3 Phases of Production
  • 21. 3 Phases of Production
    Pre-production
    Production
    Post-production
  • 22. Summary
    Understand Where the Video Will Reside
    Identify the Communication Objective
    Use Creative Direction Outlines
    Determine the Right Length
    Take Creative Risks
    Develop Creative
    Allow the Video to Evolve
  • 23. Promoting Your Business through the Art of Video
    Adam Crosley
    CEO/Executive Producer
    REEL IMPACT