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Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
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Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)

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Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.

Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.

Published in: Self Improvement
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Transcript

  • 1. Promoting Your Business through the Art of Video<br />Adam Crosley<br />CEO/Executive Producer<br />REEL IMPACT<br />
  • 2. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />Determining the Right Length<br />Taking Creative Risks<br />Developing Creative<br />3 Phases of Production<br />
  • 3. Cornerstones<br />Understanding Where the Video Will Reside<br />
  • 4. Viewer Abandonment<br />44% will abandon video in the first 60 seconds<br />19% leave in the first 10 seconds<br />(Source: NY Times/Visible Measures)<br />
  • 5. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />
  • 6. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />
  • 7. Creative Direction Outline<br />
  • 8. Creative Direction Outline<br />Audience<br />Who is the primary target audience? <br />What are their demographics? <br />What can you tell us about them?<br />
  • 9. Creative Direction Outline<br />Principle Idea or Key Benefit<br />What’s the single most important thing you want to tell your target? More than one principle idea can lead to a less-effective communication. Keep it simple and succinct.<br />
  • 10. Creative Direction Outline<br />Desired Action<br />What do you want your target to do, understand, or feel after they have watched your video and received your message? <br />
  • 11. Creative Direction Outline<br />Marketing Objective<br />What are your existing marketing efforts, and how will the video complement those efforts? <br />In what settings will the video be used and seen?<br />
  • 12. Creative Direction Outline<br />Tone and Style<br />What should be the tone of the video? <br />For example, is this a message that can only be presented in a serious manner?<br />
  • 13. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />Determining the Right Length<br />
  • 14. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />Determining the Right Length<br />Taking Creative Risks<br />
  • 15. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />Determining the Right Length<br />Taking Creative Risks<br />Developing Creative<br />
  • 16. Brainstorming<br />
  • 17. Search<br />
  • 18. Scrapbook<br />
  • 19. Scripting and Storyboards<br />
  • 20. Cornerstones<br />Understanding Where the Video Will Reside<br />Identifying the Communication Objective<br />Using Creative Direction Outlines<br />Determining the Right Length<br />Taking Creative Risks<br />Developing Creative<br />3 Phases of Production<br />
  • 21. 3 Phases of Production<br />Pre-production<br />Production<br />Post-production<br />
  • 22. Summary<br />Understand Where the Video Will Reside<br />Identify the Communication Objective<br />Use Creative Direction Outlines<br />Determine the Right Length<br />Take Creative Risks<br />Develop Creative<br />Allow the Video to Evolve<br />
  • 23. Promoting Your Business through the Art of Video<br />Adam Crosley<br />CEO/Executive Producer<br />REEL IMPACT<br />

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