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Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
Watch This: Video Marketing That Search Engines Love
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Watch This: Video Marketing That Search Engines Love

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Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.

Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.

Published in: Technology, Business
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    • 1. Video Marketing and TacticsReal Time Marketing & Real Time Results<br />
    • 2. 2<br />Who is The Net Impact?<br />Twenty years Market Experience<br />Exceptional Technical Staff<br />Strong Application Design Skills<br />Design Expertise<br />Internet Marketing Expertise<br />Social Media Expertise<br />Efforts strongly based upon analytics <br />
    • 3. 3<br />
    • 4. 4<br />
    • 5. 5<br />
    • 6. 6<br />
    • 7. 7<br />
    • 8. 8<br />
    • 9. Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity?<br />Facebook:<br />Geo-targeted & profile advertising<br />Creating a brand name at the consumer level<br />Building a community for all to share<br />Generating leads <br />Twitter:<br />Real-time keyword marketing<br />One-on-one for many to see<br />Thought leader/ industry knowledge<br />Generating leads<br />9<br />
    • 10. Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity?<br />YouTube:<br />Creative Branding <br />Thought leader<br />Gain credibility<br />Targeted and trackable<br />LinkedIn:<br />Business driven audience<br />Industry knowledge<br />Generating partnerships / employees<br />Blogs:<br />Keyword marketing <br />Thought leader/ industry knowledge<br />Promotes user generated content<br />Generating leads and partnerships<br />10<br />
    • 11. The ROHO Group: Integrated Campaign<br />11<br />
    • 12. 12<br />
    • 13. 13<br />5 days old, <br />10 views ranked #2!<br />
    • 14. 14<br />5 days old, <br />10 views ranked #1!<br />
    • 15. Optimizing Videos<br />Basics<br />Add tags and Titles<br />Search for the “most popular” of similar videos<br />“Embrace” their tags<br />Post a transcript – use subtitles<br />Use microformats (advanced)<br />Keep videos short<br />Link pieces together as a playlist<br />Post on unique url on your site, share to other sites<br />Vimeo.com, Blinkx.com, Blip.tv, Dailymotion.com …<br />Use social media <br />Post links on Twitter<br />Share video On Facebook<br />Share page via Digg.com, Reddit.com, StumbleUpon.com …<br />Like blog marketing – find influencers<br />Contact other bloggers/video marketers<br />Include links in your own marketing newsletters, emails<br />15<br />
    • 16. Video is for Search Engines<br />16<br />comments<br />comments<br />Newsletter<br />Vimeo<br />Blip…<br />comments<br />Other bloggers<br />Website<br />Properly Optimized, Fresh Content, User Generated Content, Quality Links, Real Time Results<br />Facebook<br />comments<br />comments<br />Emails<br />comments<br />retweets<br />comments<br />
    • 17. Measuring Results: Web Analytics <br />Facebook<br />LinkedIn<br />Twitter<br />Blog<br />YouTube<br />17<br />
    • 18. Video Can Create Leads<br />18<br />
    • 19. Summary<br />Videos are a CRITICAL part of web marketing<br />Videos can be cheap production to high production<br />Videos can be optimized for search engines<br />Videos can be linked to other web assets<br />Videos can be made popular by your network<br />Great videos and timely videos go viral<br />19<br />
    • 20. THANK YOU<br />Steve Thomas<br />Steve.Thomas@TheNetImpact.com<br />@TNIMAN <br />20<br />

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