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SMX Advanced Seattle 2012: What We Learned
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SMX Advanced Seattle 2012: What We Learned

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Held every year in Seattle, The Search Marketing Expo (SMX) Advanced is a conference designed exclusively for experienced, technical internet marketers. SMX Advanced is an intimate gathering of search …

Held every year in Seattle, The Search Marketing Expo (SMX) Advanced is a conference designed exclusively for experienced, technical internet marketers. SMX Advanced is an intimate gathering of search marketing industry leaders.

We sent our experts to attend and here's what they found!

Published in: Technology, Business

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  • 1. Takeaways From the Search Marketing Expo - Seattle #tniSMX
  • 2. Information Architecture = SEO 101 – Tom SchmitzGood SEO starts with a good website!Some Website Elements to Focus on: Overall structure Navigation Content Internal linking Microformats from schema.org #tniSMX
  • 3. Make the Case for Web Performance Optimization – Jonathan ColmanDoes Site Speed Matter? 40% of customers will abandon any site that takes longer than 3 seconds to load (Forrester/Akamai) For every 1 second of load time, conversion drops by 7% (Strangeloop) For every 1 second of load time, user satisfaction drops by 16% (Strangeloop) Customers expect your web site to load in 2 seconds or less (Forrester/Akamai) #tniSMX
  • 4. Linking isn’t something you do, it’s something that happens after you do other stuff – Danny SullivanHit By Panda and Penguin?Remove the bad links and resubmit!Stop looking for short cuts!A Basic SEO and Linking Strategy: Post great content on your website Guest post on other sites Continually build relationships with influencers Create quality content on social media sites Use social media to promote your contentTake the time to create a product people are interested in and to provideinformative and useful content, the links will come. #tniSMX
  • 5. Mobile-friendly sites produce a 75% higher rate of engagement per visit, per user - according to GoogleOver 100 million people on mobile internetOptions for mobile marketing Responsive Design Separate Mobile Pages Mixed SolutionAsk yourself, “What is best for the user?” #tniSMX
  • 6. In a study performed by Resolution Media of the top 100 sites with the mostoverall organic search traffic – 60% were redirecting to mobile URLsCustom Mobile Site Design Keep it quick Simplify navigation Be thumb-friendly Design for visibility Make it easy to convertDo what is best for your brand! #tniSMX
  • 7. Helpful Tools Bing Webmaster Tools http://www.bing.com/toolbox/webmaster/ Firebug http://getfirebug.com/ WebPageTest http://www.webpagetest.org/ Google Webmaster Tools www.google.com/webmasters/tools/ Google PageSpeed https://developers.google.com/speed/pagespeed/ Link Detective http://www.linkdetective.com Soovle http://www.soovle.com #tniSMX
  • 8. Thank You! Twitter – @thenetimpact Facebook - http://www.facebook.com/TheNetImpact Email – seo@thenetimpact.com Web – www.thenetimpact.com #tniSMX