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Marketing on a budget presentation txchangefinal


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  • 1. Present Marketing on a Budget August 9, 2013 Presented by: Steve Thomas President of The Net Impact
  • 2. President, The Net Impact Vice President, Unidev President, American Marketing Association-St. Louis President, Missouri Venture Forum With over 18 years of internet strategy experience, Steve is a nationally recognized speaker, author, and entrepreneur. Contact me: Twitter: @TNIMAN LinkedIn:
  • 3. $
  • 4. .
  • 5. Blog Directories Facebook Youtube Pinterest
  • 6. SEO (Search Engine Optimization) is the process of affecting the visibility of a website in a search engine’s natural and unpaid search results. The higher ranked and more frequently your site appear in search results, the more visitors you have. Basic SEO content includes visible text, images, videos on your website and links from other sites. Yes, keyword phrases count.
  • 7. My web assets need to: Validate my business card Free to $1,000 - Low cost means low traffic $1,000 to $8,000 –SEO and better position Over $8,000 – Feature rich and flexible for SEO Drive local traffic - Free Directories, Google +, Yelp Gain authority – Offsite content News, blog, articles, videos, press releases Buy traffic – Sponsored (paid) search Google, Bing, Facebook
  • 8. • 84% of all users perform local searches (Kelsey Group) • 61% of all local searches result in purchases (comScore) • 57% of online shoppers say they shop online but plan to make purchases offline (NDP Group) • 82% of local searchers follow up offline with an in- store visit, phone call or purchase (comScore)
  • 9. Use Facebook to promote and engage customers
  • 10. Use Facebook to showcase your services, location, and employees
  • 11. Measurable analytics Use social media to figure out who your audience is and how you reached them.
  • 12. Location Tagging
  • 13. Out of 247 Prestige Brands Surveyed
  • 14.
  • 15. New Hire Announcement
  • 16. Blog Directories Facebook Youtube Pinterest
  • 17. Tool Content Frequency Website Text, articles, news, PR, images, videos, testimonials Monthly at least Facebook All above Listen daily, post at least weekly (preferably 3-4x weekly) Youtube Videos As created Pinterest / Flickr Images Weekly preferably Blog Authoritative content Monthly at least (weekly ideal) Press releases News articles Testimonials Original information about you As available Local directories (Google +) Content about you Once, then review weekly
  • 18. • Consider your goals before you start – Reinforce business card – Lead/Sales quantity • Listen before you speak – See what others like you say – See what others say about you • Develop your “Donut” web assets • Think local • Stay engaged
  • 19. • Facebook: www.facebook.comTheNetImpact • Twitter: @thenetimpact • LinkedIn: impact •