Present
Marketing on a Budget
August 9, 2013
Presented by:
Steve Thomas
President of The Net Impact
President, The Net Impact
Vice President, Unidev
President, American Marketing Association-St. Louis
President, Missouri V...
$
.
Blog
Directories
www.yourfirm.com
Facebook
Youtube
Pinterest
SEO (Search Engine Optimization) is the process
of affecting the visibility of a website in a search
engine’s natural and ...
My web assets need to:
Validate my business card
Free to $1,000 - Low cost means low traffic
$1,000 to $8,000 –SEO and bet...
• 84% of all users perform local searches (Kelsey
Group)
• 61% of all local searches result in purchases
(comScore)
• 57% ...
Use Facebook to promote and engage customers
Use Facebook to showcase your services, location, and
employees
Measurable analytics
Use social media to figure out who your audience is and how you
reached them.
Location
Tagging
Out of 247 Prestige Brands Surveyed
“
New Hire
Announcement
Blog
Directories
Facebook
Youtube
Pinterest
Tool Content Frequency
Website Text, articles, news, PR,
images, videos, testimonials
Monthly at least
Facebook All above ...
• Consider your goals before you start
– Reinforce business card
– Lead/Sales quantity
• Listen before you speak
– See wha...
• Facebook: www.facebook.comTheNetImpact
• Twitter: @thenetimpact
• LinkedIn: http://www.linkedin.com/company/the-net-
imp...
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
Marketing on a budget presentation txchangefinal
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Marketing on a budget presentation txchangefinal

  1. 1. Present Marketing on a Budget August 9, 2013 Presented by: Steve Thomas President of The Net Impact
  2. 2. President, The Net Impact Vice President, Unidev President, American Marketing Association-St. Louis President, Missouri Venture Forum With over 18 years of internet strategy experience, Steve is a nationally recognized speaker, author, and entrepreneur. Contact me: Twitter: @TNIMAN LinkedIn: www.linkedin.com/stevenrthomas
  3. 3. $
  4. 4. .
  5. 5. Blog Directories www.yourfirm.com Facebook Youtube Pinterest
  6. 6. SEO (Search Engine Optimization) is the process of affecting the visibility of a website in a search engine’s natural and unpaid search results. The higher ranked and more frequently your site appear in search results, the more visitors you have. Basic SEO content includes visible text, images, videos on your website and links from other sites. Yes, keyword phrases count.
  7. 7. My web assets need to: Validate my business card Free to $1,000 - Low cost means low traffic $1,000 to $8,000 –SEO and better position Over $8,000 – Feature rich and flexible for SEO Drive local traffic - Free Directories, Google +, Yelp Gain authority – Offsite content News, blog, articles, videos, press releases Buy traffic – Sponsored (paid) search Google, Bing, Facebook
  8. 8. • 84% of all users perform local searches (Kelsey Group) • 61% of all local searches result in purchases (comScore) • 57% of online shoppers say they shop online but plan to make purchases offline (NDP Group) • 82% of local searchers follow up offline with an in- store visit, phone call or purchase (comScore)
  9. 9. Use Facebook to promote and engage customers
  10. 10. Use Facebook to showcase your services, location, and employees
  11. 11. Measurable analytics Use social media to figure out who your audience is and how you reached them.
  12. 12. Location Tagging
  13. 13. Out of 247 Prestige Brands Surveyed
  14. 14.
  15. 15. New Hire Announcement
  16. 16. Blog Directories Facebook Youtube Pinterest
  17. 17. Tool Content Frequency Website Text, articles, news, PR, images, videos, testimonials Monthly at least Facebook All above Listen daily, post at least weekly (preferably 3-4x weekly) Youtube Videos As created Pinterest / Flickr Images Weekly preferably Blog Authoritative content Monthly at least (weekly ideal) Press releases News articles Testimonials Original information about you As available Local directories (Google +) Content about you Once, then review weekly
  18. 18. • Consider your goals before you start – Reinforce business card – Lead/Sales quantity • Listen before you speak – See what others like you say – See what others say about you • Develop your “Donut” web assets • Think local • Stay engaged
  19. 19. • Facebook: www.facebook.comTheNetImpact • Twitter: @thenetimpact • LinkedIn: http://www.linkedin.com/company/the-net- impact • http://www.slideshare.net/TheNetImpact

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