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Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
Connect the brain friendly way liz guthridge april 2012
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Connect the brain friendly way liz guthridge april 2012

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  1. Communicate the Brain-friendly Way: Tips to Engage, Not Upset, People You Want to Influence Liz Guthridge April 20121 l © 2012 Connect Consulting Group LLC.
  2. Topics• What?• So what?  • Now what?  @lizguthridge2 l © 2012 Connect Consulting Group LLC.
  3. What’s going on?—CaveatI’m not a doctor, neither inRL nor played on TV.Instead, I’m a Results coachand consultant with brain-friendly training. By Dave Elfanbaum3 l © 2012 Connect Consulting Group LLC.
  4. What’s going on?—Work trends Working (and playing) from anywhereMore project-based workwith more diverse teams Faster pace Increase in work quantity More global orientation 4 l © 2012 Connect Consulting Group LLC.
  5. What’s going on? —Work trends Using “weapons of mass distraction” that are connecting and merging Demanding bite-sized information for our snack culture “Asking and engaging,” not “telling and selling” 5 l © 2012 Connect Consulting Group LLC.
  6. What’s going on?—Communication Big bangs Data dumps 6 l © 2012 Connect Consulting Group LLC.
  7. What’s going on?—Scientific researchNeuroscience research shows the brain: Is more emotional, Tires less quickly rational Hardwires Is unique everything, Is a yet easy to connection rewire machine 7 l © 2012 Connect Consulting Group LLC.
  8. What’s going on? What  Disconnect science  knows What  business  does 8 l © 2012 Connect Consulting Group LLC.
  9. So what?7 ways to communicate in a brain-friendly way Name  Be  Clear Be C³ Concise things positive 1. Improve clarity Compelling Use  Set  Be visual metaphors deadlines Slow  down9 l © 2012 Connect Consulting Group LLC.
  10. So what?Name things: Anxious• Emotions• Programs  Infinite• Goals Possibilitiesto help the pre‐frontal cortex conserve energy for other tasks. Goal: Answer to “My trusted advisor” 10 l © 2012 Connect Consulting Group LLC.
  11. So what?Be positive without  sugarcoating….to avoid “fight or flight” and help us be more open and curious to new things.  Silent, Sugarcoated Moose® 11 l © 2012 Connect Consulting Group LLC.
  12. So what?Be C³• Clear• Concise• Compelling to help us grasp and remember.“Wow, he’s handsome! Helooks like a young GeorgeClooney in a dog’s body!” 12 l © 2012 Connect Consulting Group LLC.
  13. So what?Be visualto get our attention and help us remember because the brain pays more attention to visuals than to sounds, even for audio‐based learners.  cloud computing 13 l © 2012 Connect Consulting Group LLC.
  14. So what? “Assumptions are the  termites of relationships,”Use metaphors ‐‐ Henry WinklerExplain that “A is B” to help us connect  the abstract to the concrete.14 l © 2012 Connect Consulting Group LLC.
  15. So what?Set deadlines • DUE BY FRIDAY EOBto give us a sense of certainty, which the brain  • ACTION REQUIRED BY craves.  3/15 • Deadline: April 15  15 l © 2012 Connect Consulting Group LLC.
  16. So what?Slow down… Unplugand reduce external  Exercisestimulus to help us tap into our unconsciousness. About 90% of our brain Sleepprocessing isunconscious, which workson problems, makesconnections and createsah-ha moments. 16 l © 2012 Connect Consulting Group LLC.
  17. Now what? Embrace the science Pause and ponder First try 1 – 3 ideas17 l © 2012 Connect Consulting Group LLC.
  18. Now what? Discipline • Try 1‐3 on  • Learn more your own • Test and  • Join me  refine Resources Actions18 l © 2012 Connect Consulting Group LLC.
  19. Now what?For example, C³: clear, concise and compelling • Be clear on intent. • Try 1‐3 on  • Provide specifics. your own • Use Word readability stats: • Passive sentences: less than 20% • Flesch reading ease: 40% or more Actions • Flesch-Kincaid grade level: 10 or lower • Structure as WIIFM • Have call to action19 l © 2012 Connect Consulting Group LLC.
  20. Now what? Resources For all resourceshttp://connectconsultinggroup.com/hrdotcom/ 20 l © 2012 Connect Consulting Group LLC.
  21. Now what? Stay in touch 7 mistakes leaders make when introducing change Connect: www.linkedin.com/in/lizguthridge E-mail: info@connectconsultinggroup.com Participate: http://connectconsultinggroup.com/strategic actiongroup/21 l © 2012 Connect Consulting Group LLC.

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