Transformative Approach to Component Content Management
by Liz Fraley, Single-Sourcing Solutions on Mar 02, 2011
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Your information content is a critical business asset. It is a key differentiator of you, your organization, and what you have to offer customers. ...
Your information content is a critical business asset. It is a key differentiator of you, your organization, and what you have to offer customers.
For some, it is the first introduction you have to potential new customers and for the rest an integral tool in retaining and expanding your existing customer relationships.
Traditionally people have viewed content in isolated silos. Separating marketing and product management from the engineering development from support services. In today’s market place, leaders have taken a transformative approach and have broken down the archaic barriers to allow for a dynamic flow of information and collaboration while still maintaining a high level of visibility into all facets of the lifecycle. How? By changing the way they manage content!
We discuss what true component-level content management can do for you and your bottom line. We will give you tips and pointers of key things to look for when evaluating solutions and red flags to avoid.
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