Lavacon 2011 Component Content Management

Transforming Strategies toComponent Content Management Liz Fraley

We all understand Content Management• Most basic form is the file cabinet.• All information about product X is in the folder• All folders go in the cabinet• Simple right?!

Files gone wild!• What happens as Product X evolves?• What happens when Product X goes international? Global?• What about other departments with their own information on Product X?

Multiplication – happens faster than you thinkPicture from “Star Trek: The Original Series”, “Trouble with Tribbles” episode first broadcast on December 29, 1967

Content Management Systems• Many types – – CMS – Content Management System – SCMS – Source Control MS – CMS – Enterprise CMS – WCM – Web CMS – DMS – Document CMS – SMMS – Social Media MS – CCMS – Component CMS

Control Solutions ECMS /ECMS / DMS DMS (1+) KB (1+) ECMS / DMS (1+) SCMS WCM CMS

Component Content Management• True Content Asset Management• One single source of truth• Transforming value perception of content

Single-Source of Truth CCMS

Maximize Reuse & Minimize Error• Manage the parts• Assemble, disassemble, reassemble• Secure some content Free other content• Gain confidence in content state• Set the stage for the future

Getting your Pantry in order

Step 1• Designing your strategy o Create one or more process flow diagrams of where content goes and where it comes from. Content Consumers and Producers (or Customers and Chefs)

Step 2• Lowest common denominator o Start looking at content to identify things that are common structural elements. o What can be rigid? What can be flexible?

Step 3• Logical Groups o Start identifying content groupings. Does the content have a specific group that requires it or a specific type of consumer.

And Work Your Way Up• Challenge your perspective• Content is multi-dimensional• What you think is global, may be local to someone else

Local, Global, then Local again Things that apply throughout my corporation Things that apply to my “content domain” Things that belong to my “content collection” Specific to my “document”

May be more of a Venn Diagram Things that apply throughout my corporation Things that belong to my “content collection” Specific to my Things that apply to “document” my “content domain”

Keys to a Good Pantry • Know the lifecycle of your Consumers&Produce rs o Roles o Permissions o Organizational scheme o Components – staples and specialty items Photo by cheeseslave

Want more information?Need a Master Chef?Contact us at: Phone 408-660-3219 e-Mail info@single-sourcing.com Photo by campdarby Twitter: @SingleSourcing Skype: arbortext411 Or visit us on the web: www.single-sourcing.com

http://single-sourcing.com	29
http://wiki.single-sourcing.com	3
http://feeds.feedburner.com	2

Lavacon 2011 Component Content Management

by Liz Fraley, Single-Sourcing Solutions on Dec 22, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 34

Statistics

Lavacon 2011 Component Content Management — Presentation Transcript