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Discover the Hidden Treasure in Your Product Information

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These are the slides from our presentation at Lavacon 2010. ...

These are the slides from our presentation at Lavacon 2010.

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After this presentation, you will be able to show those in the C-Suite how a transformative adoption in product information can differentiate your company in the market place and provide breakthrough results in driving shareholder value.

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Discover the Hidden Treasure in Your Product Information Presentation Transcript

  • 1. Finding the Hidden Treasure in your  Dynamic Product Information
  • 2. Information, we all have it, and we all want it • Is it searchable? • Is it relevant? • Is it available when I want it? • Can I read it?  2
  • 3. Consumer demand • Consumers as investigators • Have you Googled today? • Growing social media sites: Twitter, LinkedIn,  Facebook, etc… 3
  • 4. Left to the last minute • It’s all about the products or service • Product information as an afterthought • Left to chance 4
  • 5. Key influencer of future  purchasing decisions • Can I find information that supports what I am  hearing from sales? • Can I see detailed information that will help  me decide if your product or service is right  for me?  • Can I find any information at all?  • If I find it, can I read it?  5
  • 6. How many Sales have you lost?  6
  • 7. Getting Product Information out of  the basement and into the C‐Suite • Every Executive’s key driver • Speak in a language they hear • Get your matrix in a row • How can product information; – Improve revenue  – Expand market share  – Increase customer loyalty  8
  • 8. The Right Content for  Your Customers and Your Company • Information that is accurate, current, in the  format your customers expect, when they  need it results in:  – 41% decrease in volume of inbound calls to  customer support – 42% decrease in time to resolution within  customer support – 41% increase in customer satisfaction score – 45% increase in product revenue Aberdeen, Sept 2009, “Technical Communications as a Profit Center 7
  • 9. Tools are simply instruments • Tools solve needs, but they do not prescribe  solutions • In order to find the hidden treasure, you need  to look at Product Information from a new  perspective 9
  • 10. Content consumers and creators • How do they consume product information? • How is information influenced by consumers? • Who are the creators of information? • Where do they pull content from?  • Are there interdependencies?  10
  • 11. The ROI of Transformative Adoption  Authoring content can start earlier in the process – no shipping delays for products.   Ability to provide customized output effortlessly – give the consumer information specific for their  needs.   Single‐source of content for multiple outputs ‐ one  source of truth to pull information from.   Ability to do more with less  Reuse of content   Data is in a Human Readable format  Automation of formatting 11
  • 12. So now what?  • How do I find the hidden treasure at my  company? • How do I position it in a way that will gain  executive attention? 12
  • 13. Single‐Sourcing Solutions o Over a decade of experience in dynamic product  information creation, publication, and delivery. o Experts for every phase of the single‐source development  process.  o Deep community relationships to ensure your success. o Unique customer focus with concierge level service. o Advisory Line o Blogs o Podcasts o Code repositories http://single‐sourcing.com/company/community.html
  • 14. Want more information?    Need a treasure hunter?  Contact us at:  Phone  408‐548‐7357 e‐Mail info@single‐sourcing.com Or visit us on the web at www.single‐sourcing.com