Discover the Hidden Treasure in You Product Information

Finding the Hidden Treasure in your Dynamic Product Information

Information, we all have it, and we all want it • Is it searchable? • Is it relevant? • Is it available when I want it? • Can I read it? 2

Consumer demand • Consumers as investigators • Have you Googled today? • Growing social media sites: Twitter, LinkedIn, Facebook, etc… 3

Left to the last minute • It’s all about the products or service • Product information as an afterthought • Left to chance 4

Key influencer of future purchasing decisions • Can I find information that supports what I am hearing from sales? • Can I see detailed information that will help me decide if your product or service is right for me? • Can I find any information at all? • If I find it, can I read it? 5

How many Sales have you lost? 6

Getting Product Information out of the basement and into the C‐Suite • Every Executive’s key driver • Speak in a language they hear • Get your matrix in a row • How can product information; – Improve revenue – Expand market share – Increase customer loyalty 8

The Right Content for Your Customers and Your Company • Information that is accurate, current, in the format your customers expect, when they need it results in: – 41% decrease in volume of inbound calls to customer support – 42% decrease in time to resolution within customer support – 41% increase in customer satisfaction score – 45% increase in product revenue Aberdeen, Sept 2009, “Technical Communications as a Profit Center 7

Tools are simply instruments • Tools solve needs, but they do not prescribe solutions • In order to find the hidden treasure, you need to look at Product Information from a new perspective 9

Content consumers and creators • How do they consume product information? • How is information influenced by consumers? • Who are the creators of information? • Where do they pull content from? • Are there interdependencies? 10

The ROI of Transformative Adoption  Authoring content can start earlier in the process – no shipping delays for products.  Ability to provide customized output effortlessly – give the consumer information specific for their needs.  Single‐source of content for multiple outputs ‐ one source of truth to pull information from.  Ability to do more with less  Reuse of content  Data is in a Human Readable format  Automation of formatting 11

So now what? • How do I find the hidden treasure at my company? • How do I position it in a way that will gain executive attention? 12

Single‐Sourcing Solutions o Over a decade of experience in dynamic product information creation, publication, and delivery. o Experts for every phase of the single‐source development process. o Deep community relationships to ensure your success. o Unique customer focus with concierge level service. o Advisory Line o Blogs o Podcasts o Code repositories http://single‐sourcing.com/company/community.html

Want more information? Need a treasure hunter? Contact us at: Phone 408‐548‐7357 e‐Mail info@single‐sourcing.com Or visit us on the web at www.single‐sourcing.com

Discover the Hidden Treasure in You Product Information

by Liz Fraley, Single-Sourcing Solutions on Oct 01, 2010

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Discover the Hidden Treasure in You Product Information — Presentation Transcript