ICARDA Communication and Information Management –<br />Strategy Elements<br />A discussion paper<br />Preliminary draft fo...
Why a strategy?<br /><ul><li>  Formulate the vision
  Examine the findings
  Identify strategic 	elements
  Next steps …</li></ul>2<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />
3<br />What is ICARDA’s communication vision?<br /><ul><li>A unique value proposition
Taking ICARDA to where the conversations are happening – knowledge sharing and online communication
“Openness is the default”– transparency and AAA rating (Availability, Accessibility and Applicability)</li></ul>ICARDA Com...
4<br />What is ICARDA’s Value proposition?<br />ICARDA Communication and Information Management Strategy Elements, April 2...
Keeping up with the conversations<br />5<br />ICARDA Communication and Information Management Strategy Elements, April 201...
Why online is our window to the world
Listen! – communication is two-way
Find your influencers
Profiles, personas, scenarios, surveys
What do they want to know?
Starting, or becoming part of, the conversations
One to one, online, social media, channels, tools
Create conversation maps
Networks </li></li></ul><li>Even media releases are different now …<br />6<br />ICARDA Communication and Information Manag...
“Openness is the default”<br />7<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />T...
Communicating outputs and putting them to use  impact
Deciding on the level of Availability, Accessibility and Applicability (AAA) for research outputs, and also the pathways w...
Upcoming SlideShare
Loading in...5
×

Strategy elements

1,295

Published on

Communication and information management strategy elements for ICARDA

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,295
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Strategy elements

  1. 1. ICARDA Communication and Information Management –<br />Strategy Elements<br />A discussion paper<br />Preliminary draft for the Board of Trustees<br />Prepared by Liz Clarke, <br />Head of CODIS<br />April 2010<br />1<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />
  2. 2. Why a strategy?<br /><ul><li> Formulate the vision
  3. 3. Examine the findings
  4. 4. Identify strategic elements
  5. 5. Next steps …</li></ul>2<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />
  6. 6. 3<br />What is ICARDA’s communication vision?<br /><ul><li>A unique value proposition
  7. 7. Taking ICARDA to where the conversations are happening – knowledge sharing and online communication
  8. 8. “Openness is the default”– transparency and AAA rating (Availability, Accessibility and Applicability)</li></ul>ICARDA Communication and Information Management Strategy Elements, April 2010<br />The vision<br />
  9. 9. 4<br />What is ICARDA’s Value proposition?<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />The vision<br />New post-change CGIAR<br />Megaprograms<br />Megaprograms<br />Megaprograms<br />Megaprograms<br />Centers<br />Megaprograms<br />Centers<br />Megaprogram component<br />Centers<br />Centers<br />ICARDA <br />Unique offering?<br />Centers<br />
  10. 10. Keeping up with the conversations<br />5<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />The vision<br /><ul><li>Where are the conversations happening now?
  11. 11. Why online is our window to the world
  12. 12. Listen! – communication is two-way
  13. 13. Find your influencers
  14. 14. Profiles, personas, scenarios, surveys
  15. 15. What do they want to know?
  16. 16. Starting, or becoming part of, the conversations
  17. 17. One to one, online, social media, channels, tools
  18. 18. Create conversation maps
  19. 19. Networks </li></li></ul><li>Even media releases are different now …<br />6<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />The vision<br />
  20. 20. “Openness is the default”<br />7<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />The vision<br /><ul><li>Research is not enough!
  21. 21. Communicating outputs and putting them to use  impact
  22. 22. Deciding on the level of Availability, Accessibility and Applicability (AAA) for research outputs, and also the pathways with which to turn these outputs into International Public Goods (CGIAR ICT-KM)
  23. 23. Only 13% of the articles submitted to the CGIAR performance indicators are publicly available (Hesse 2010)
  24. 24. Transparency and good governance
  25. 25. Eg CIAT implemented open access policy in 2008</li></li></ul><li>What did we learn?<br />8<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />The findings<br /><ul><li>Corporate communication: PRAM (Positioning, Reputation, Awareness, and Marketing)
  26. 26. Communicating science results: taking results to next users, ensuring impact, advocacy, awareness-raising
  27. 27. “The evidence based approach of science is often counter-intuitive in adoption – two common problems – confusing authority with influence, and assuming information will influence decision-making” (Dearing 2008)
  28. 28. Recommendations from The Report 2009</li></li></ul><li>9<br />Strategy elements<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br /><ul><li>Stakeholder focus
  29. 29. Messaging, monitoring and responsiveness
  30. 30. Approach to information
  31. 31. Tools, systems and processes
  32. 32. Capacity, capability, roles and responsibilities</li></li></ul><li>10<br />Stakeholder focus<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />Strategy elements<br />
  33. 33. 11<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />Inputs<br />Activities<br />Outputs<br />Outcomes<br />Impacts<br />Stakeholder focus<br />Strategy elements<br />Sphere <br />of <br />Control<br />Sphere <br />of <br />Influence<br />Sphere <br />of <br />Interest<br />
  34. 34. Goal 1. Greater understanding of the needs of, and differences between, stakeholder groups, particularly with regard to their communication needs. <br />12<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />Strategy elements<br /><ul><li>Identify needs
  35. 35. Contact management
  36. 36. Increase donor focus
  37. 37. Communication plans for research projects</li></li></ul><li>Messaging, monitoring and responsiveness <br />13<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />
  38. 38. Goal 2: Ensure clearer more consistent messaging, implement monitoring and be more responsive <br />14<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />Strategy elements<br /><ul><li>Improve messages and positioning: brand management, personas, products
  39. 39. Monitoring and issues management: capitalising on opportunities, managing crises </li></li></ul><li>15<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />Community<br /> Directory <br />Systems (CDS)<br />Portal Search/Dissemination Interface<br />Portal Architecture Diagram<br />Standardisation in Information<br />Collection and Dissemination<br />WAICENT<br />Resource<br />Finder<br />AGROVOC<br />Country<br /> Profiles<br />Subject<br />Categories<br />CoreMetadata<br />Core Metadata<br />Core Metadata<br />DTD<br />Web+Information<br />Finder Applications<br />Doc. Retrieval<br />Applications<br />Map Retrieval <br />Systems<br />FAOSTAT<br />AGROVOC<br />Web Pages<br />FAO-On-line<br />Maps<br />GEOWEB<br />Database<br /> Search<br /> Engines<br />KIMS<br />Specialised <br />Applications<br />INPHO<br />Web Pages<br />COAIM<br /> Workshops<br />Photos<br />Subject<br />Categories<br />Metadata<br />Metadata<br />Metadata<br />DTD<br />Directories<br />Information<br />Systems<br />Bibliography<br />Databases<br />Document <br />Repository<br />GIS+Graphics<br />Data <br />Collection<br /> Sheets<br />Input<br />Sheets<br />Documents<br />Templates<br />Databases<br />Databases<br />Expert<br />Project<br />Databases<br />Organizations<br />DTD<br />Work-Flow Systems<br />AGROVOC<br />Subject<br />Categories<br />DTD<br />Approach to information<br />
  40. 40. Approach to information<br />16<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />Strategy elements<br /><ul><li>Information management is about governance
  41. 41. Principles based
  42. 42. Information lifecycle
  43. 43. Openness is the default
  44. 44. Demand driven
  45. 45. People first, then systems</li></li></ul><li>Goal 3: Establish a center-wide information framework <br />(Being pragmatic, in a strategic context).<br />17<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />Strategy elements<br /><ul><li>Leading the dialogueon information governance
  46. 46. Take a demand-led approach
  47. 47. Information and knowledge audit
  48. 48. Draw on experts – expert panel
  49. 49. Sequence achievable projects within context of information management strategy</li></li></ul><li>Tools, systems and processes<br />18<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />Strategy elements<br /><ul><li>Policies
  50. 50. Procedures
  51. 51. Business processes
  52. 52. Governance
  53. 53. Delegation
  54. 54. Decision-making
  55. 55. Business-as-usual vs projects</li></li></ul><li>Goal 4: Establish enterprise-wide and CODIS focused tools, systems and processes to support communication and information management.<br />19<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />Strategy elements<br /><ul><li>Policies, procedures and processes
  56. 56. Tools and systems
  57. 57. Information and knowledge audit
  58. 58. Governance and delegation</li></li></ul><li>Capacity, capability, roles and responsibilities<br />20<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />Strategy elements<br /><ul><li>Training and development
  59. 59. Outsourcing
  60. 60. Restructure
  61. 61. Planning
  62. 62. Corporate communication
  63. 63. Communicating research results and publishing
  64. 64. Media liaison and issues management
  65. 65. Stakeholder communication and management
  66. 66. Internal communication
  67. 67. Web and knowledge services
  68. 68. Resource center
  69. 69. Systems and processes</li></li></ul><li>Goal 5: Improved communication and information management capacity and capability, and establishment of roles<br />21<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br />Strategy elements<br /><ul><li>Formalise roles and responsibilities, capacity and capability
  70. 70. Implement communication and information training
  71. 71. CODIS annual operational plan</li></li></ul><li>Next steps<br />22<br />ICARDA Communication and Information Management Strategy Elements, April 2010<br /><ul><li>Incorporate feedback
  72. 72. Full strategy
  73. 73. Operationalize through
  74. 74. Web plan
  75. 75. Information and knowledge management strategy
  76. 76. Media and issues management plan
  77. 77. CODIS handbook (policies and procedures)
  78. 78. CODIS annual operational plan </li>

×