Role of Libraries in Serving Entrepreneurs CEC Conference November 19, 2008
What is a Business Librarian? <ul><li>My Background </li></ul><ul><li>Provide service to small business/ entrepreneur comm...
MARC/MTEAM project <ul><li>Public/Private partnership between  Meridian Twp ,  Capital Area District Library ,  Meridian A...
MARC/MTEAM project <ul><li>Two Key Roles for the Library </li></ul><ul><ul><li>Select resources for MARC/ Library business...
MARC/MTEAM project <ul><li>Current status : </li></ul><ul><ul><li>MARC was unveiled to community in April </li></ul></ul><...
Economic Gardening project <ul><li>What is Economic Gardening? </li></ul><ul><ul><li>Based on Littleton, CO efforts </li><...
Economic Gardening project <ul><li>Objectives : </li></ul><ul><li>Accelerate and enhance the success of rural, growth-orie...
Economic Gardening project <ul><li>Project partners : </li></ul><ul><li>Small Business Association of Michigan </li></ul><...
Economic Gardening project <ul><li>Current status : </li></ul><ul><li>6-7 businesses have been identified in each area tha...
Economic Gardening project <ul><li>Role of Libraries/Librarians : </li></ul><ul><li>Local libraries serve as a  connection...
Economic Gardening project <ul><li>Expected outcomes : </li></ul><ul><li>A process that successfully  integrates  local ec...
Free Resources <ul><li>Michigan eLibrary </li></ul><ul><ul><li>www.mel.org </li></ul></ul><ul><li>Growing Local Economies ...
Questions? Elizabeth Kudwa Business Librarian Capital Area District Library 401 S. Capitol Avenue Lansing, MI  48933 517-3...
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Role of Libraries in Serving Entrepreneurs, Creating Entrepreneurial Communities Conference, November 2008

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Role of Libraries in Serving Entrepreneurs, Creating Entrepreneurial Communities Conference, November 2008

  1. 1. Role of Libraries in Serving Entrepreneurs CEC Conference November 19, 2008
  2. 2. What is a Business Librarian? <ul><li>My Background </li></ul><ul><li>Provide service to small business/ entrepreneur community in CADL service area. </li></ul><ul><ul><li>Primarily market research… </li></ul></ul><ul><ul><ul><li>Market/ Industry Profiles </li></ul></ul></ul><ul><ul><ul><li>Customer Profiles </li></ul></ul></ul><ul><ul><ul><li>Competitors Profiles </li></ul></ul></ul><ul><ul><li>Business programming including entrepreneur club </li></ul></ul>
  3. 3. MARC/MTEAM project <ul><li>Public/Private partnership between Meridian Twp , Capital Area District Library , Meridian Area Business Association and the local SBTDC office to help stimulate and sustain entrepreneurial efforts within Meridian Twp. </li></ul><ul><li>One-stop shop for small and start-up businesses in Meridian Twp. </li></ul><ul><ul><li>Guidelines/ Applications/ Forms </li></ul></ul><ul><ul><li>Research resources – sample business plans, market research, etc… </li></ul></ul><ul><ul><li>One-on-one counseling </li></ul></ul>
  4. 4. MARC/MTEAM project <ul><li>Two Key Roles for the Library </li></ul><ul><ul><li>Select resources for MARC/ Library business collection </li></ul></ul><ul><ul><li>Provide research/ consultation for entrepreneurs in the beginning stages of market investigation </li></ul></ul>
  5. 5. MARC/MTEAM project <ul><li>Current status : </li></ul><ul><ul><li>MARC was unveiled to community in April </li></ul></ul><ul><ul><li>Usage dropped off during summer months </li></ul></ul><ul><ul><li>Working on more concerted promotional effort/ outreach </li></ul></ul>
  6. 6. Economic Gardening project <ul><li>What is Economic Gardening? </li></ul><ul><ul><li>Based on Littleton, CO efforts </li></ul></ul><ul><ul><li>Different from traditional economic development efforts </li></ul></ul><ul><ul><li>Focus on existing small businesses within a community </li></ul></ul><ul><ul><li>Link them with counseling & market research to help them grow </li></ul></ul>
  7. 7. Economic Gardening project <ul><li>Objectives : </li></ul><ul><li>Accelerate and enhance the success of rural, growth-oriented, small and emerging private business enterprises within Tuscola County and the Keweenaw Peninsula . </li></ul><ul><li>Provide participating entrepreneurs with high value market research and related technical assistance that will substantially help them identify, qualify, contact, and connect with potential customers. </li></ul>
  8. 8. Economic Gardening project <ul><li>Project partners : </li></ul><ul><li>Small Business Association of Michigan </li></ul><ul><li>MSU Business Library </li></ul><ul><li>MSU CEC </li></ul><ul><li>Library of Michigan/ Michigan eLibrary </li></ul><ul><li>Michigan Library Association </li></ul><ul><li>Shepherd Advisors </li></ul><ul><li>Representatives from project communities </li></ul><ul><ul><li>EDCs, SBTDCs, Chambers, Libraries, etc… </li></ul></ul>
  9. 9. Economic Gardening project <ul><li>Current status : </li></ul><ul><li>6-7 businesses have been identified in each area that are positioned to and interested in growing. </li></ul><ul><li>Extensive interviews being conducted to identify research needs/questions. </li></ul><ul><li>Shepherd Advisors, Library team and local representatives working on how to best meet research needs. </li></ul>
  10. 10. Economic Gardening project <ul><li>Role of Libraries/Librarians : </li></ul><ul><li>Local libraries serve as a connection point to high value resources – databases containing market information </li></ul><ul><li>Librarians are trained in: </li></ul><ul><ul><li>How to effectively research </li></ul></ul><ul><ul><li>Where to find quality information </li></ul></ul><ul><li>Liaison between business coach and business owner </li></ul>
  11. 11. Economic Gardening project <ul><li>Expected outcomes : </li></ul><ul><li>A process that successfully integrates local economic development organizations, libraries, MSU, and SBAM in an economic gardening program that is scalable , replicable , and drives down cost to local communities. </li></ul><ul><li>Gain additional insight into the challenges of small companies in rural communities, and the ways EG can provide additional value to ensure their success. </li></ul>
  12. 12. Free Resources <ul><li>Michigan eLibrary </li></ul><ul><ul><li>www.mel.org </li></ul></ul><ul><li>Growing Local Economies </li></ul><ul><ul><li>www.growinglocaleconomies.com </li></ul></ul><ul><ul><li>Free white papers </li></ul></ul><ul><ul><ul><li>10 Tips for Implementing an Economic Gardening Project </li></ul></ul></ul><ul><ul><ul><li>Free and Low-Cost Information Resources for Supporting Local Entrepreneurs </li></ul></ul></ul>
  13. 13. Questions? Elizabeth Kudwa Business Librarian Capital Area District Library 401 S. Capitol Avenue Lansing, MI 48933 517-367-6301 [email_address]

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