And I’m not just talking about your TV set or your ipad or your cellphone.I’m talking about your car, your body, and even things that aren’t electronic.QR code for state of the internet report.This means that there will be a lot more people and a lot more devices connecting to the internet and they will be transacting a lot more business and driving a ton more traffic. The numbers around this growth are truly staggering…
While walking through the aisles of a store consumers can search for the product they are looking for and they will be prompted with a special offer. Retailers today are experimenting more with third-party location-based services including foursquare and Shopkick to roll out location-aware mobile coupons,
By using the mobile In-Store Map consumers not only get a map of the store, but can also see pictures of the interest point, as well as a path leading to the desired product area
Mobile devices are changing the everyday customer’s in-store shopping experience way more than before. Customers used to walk into a store and would have to search for a customer service clerk to assist them. Now customers are turning to their mobile devices in search for immediate answers to their questions, even while shopping in-store.When shopping customers were asked about their in-store shopping experience they admitted to taking the following “mobile action” after walking into a store:Search for coupons or dealsScanned a barcode or QR codeTook a picture of a productSent a picture of a product and sent it to family/friendsText/Call Family or Friends about a product or serviceCompared product prices and features
Akamai validates user through SIM card and password
According to the Keynote Commerce Index the Top 30 desktop commerce sites less than 3 seconds to loadTop 30 mobile commerce sites take almost 9 seconds to load with lower availability (Mention this is Jan 2012)Nothing coming besides LTE in 3 years that starts to address the slow mobile network problem. We are starting now to address
Built for voice
Partnership with Ericsson:End-to-end accelerationSupport for networks with over 2 billion subscribers in 175 countriesCurrently engaging with enterprise and financial services customers for technical lab trials
We saw 500 DDoS-related incident reports last year alone, which was more than double the number we saw in 2010.
Extortion and For ProfitGambling, Commerce, Global BrandsUsed to hide or delay response to other attacksShow Offs and Traditional Hackers17 yr old brings down Playstation WebsitePolitical Objection/HacktivismAnonymous/Wikileaks, Opt-In BotnetsState Sponsored2007 Estonia: 100Mbps2008 Georgia: 814Mbps2009 United States: 200Gbps$50-$200 Botnet subscriptions!
Transcript of "Etail 2012 Akamai Chief Scientist keynote"
Trends and Challengesin the Hyperconnected WorldTom Leighton, Co-Founder and Chief Scientist, Akamai Technologies