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How to Create
Content Your
Clients Want
to Read
Content is King
• Online business is all about what words you
put in front of your prospective clients.
• Learning how to produce content that
provokes people to take action is critical.
• It’s important to learn that you should write
the way you talk!
• Think about the following tips before you
write your next piece of content:
http://RosemaryNonnyKnight.com/toolkit
Be conversational
• Keep your ideal person
in mind as you write.
• Try to imagine they’re in
the room with you.
http://RosemaryNonnyKnight.com/toolkit
Relax
• You won’t attract
people with words that
sound forced or fake.
• Plan out the points you
want to make.
• Once you have a plan,
relax and let the words
flow.
http://RosemaryNonnyKnight.com/toolkit
Don’t be professional
• Looking good in front of
your peers is not the
important thing.
• Creating remarkable
content that other
people want to read
and share is the
important thing.
• Being professional can
be a barrier.
http://RosemaryNonnyKnight.com/toolkit
Use normal words
• Use the same language
you would use with
friends and family.
• Your customers are your
friends now.
• They won’t believe your
words if they sound
pompous.
• Stop trying so hard.
Remember to relax!
http://RosemaryNonnyKnight.com/toolkit
Break the rules
• It won’t make your
teacher happy 
• But it will help your
prospects connect with
you!
• Do get your spelling
right.
• Don’t worry about
grammar so much.
http://RosemaryNonnyKnight.com/toolkit
http://RosemaryNonnyKnight.com/toolkit

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5 tips for great content

  • 1. How to Create Content Your Clients Want to Read
  • 2. Content is King • Online business is all about what words you put in front of your prospective clients. • Learning how to produce content that provokes people to take action is critical. • It’s important to learn that you should write the way you talk! • Think about the following tips before you write your next piece of content: http://RosemaryNonnyKnight.com/toolkit
  • 3. Be conversational • Keep your ideal person in mind as you write. • Try to imagine they’re in the room with you. http://RosemaryNonnyKnight.com/toolkit
  • 4. Relax • You won’t attract people with words that sound forced or fake. • Plan out the points you want to make. • Once you have a plan, relax and let the words flow. http://RosemaryNonnyKnight.com/toolkit
  • 5. Don’t be professional • Looking good in front of your peers is not the important thing. • Creating remarkable content that other people want to read and share is the important thing. • Being professional can be a barrier. http://RosemaryNonnyKnight.com/toolkit
  • 6. Use normal words • Use the same language you would use with friends and family. • Your customers are your friends now. • They won’t believe your words if they sound pompous. • Stop trying so hard. Remember to relax! http://RosemaryNonnyKnight.com/toolkit
  • 7. Break the rules • It won’t make your teacher happy  • But it will help your prospects connect with you! • Do get your spelling right. • Don’t worry about grammar so much. http://RosemaryNonnyKnight.com/toolkit