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Decoded Fashion Milan
Decoded Fashion Milan
Decoded Fashion Milan
Decoded Fashion Milan
Decoded Fashion Milan
Decoded Fashion Milan
Decoded Fashion Milan
Decoded Fashion Milan
Decoded Fashion Milan
Decoded Fashion Milan
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Decoded Fashion Milan

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  • 1. 16 October, 2013 - La Pelota, Milan! in partnership with
  • 2. DECODED FASHION! Decoded   Fashion   was   launched   in   2011   by   Liz   Bacelar   as   groundbreaking  events  and  curated  discussions  that  accelerate   innova=on  at  the  intersec=on  of  Fashion  &  Retail.     Its   conferences,   compe==ons   and   monthly   meetups   foster   crea=ve  partnerships  with  the  best  emerging  technologies  by   new  and  established  companies  from  around  the  world. ! PiE  Immagine  is  the  leading  fashion  tradeshow  promoter  in   Italy,  with  PiE  Uomo  as  the  top  menswear  fair  in  the  world.     e-­‐Pi8.com   is   a   project   of   FieraDigitale,   a   subsidiary   of   PiE   Immagine,   established   in   2010.   It’s   the   largest   and   most   important   digital   fair   in   the   fashion   industry,   replica=ng   the   physical   tradeshows   online   in   four   different   languages,   English,   Italian,   Russian   and   Japanese,   has   registered   connec=ons  from  more  100  countries  around  the  world.   e-Pitti.com!
  • 3. Venue:     La  Pelota   Milan  -­‐  Italy   FASHION PITCH COMPETITION! A  fast-­‐paced  startup  compe==on  with  a  panel  of  top   Fashion  &  Retail  experts,  in  front  of  a  live  audience.   Over   100   compe=tors,   and   5   finalists   present   on   stage  for  a  €10,000  prize.     KEYNOTES & CONVERSATIONS! IMAGINATION AVENUE! Three  keynotes  on  Fashion’s  digital  future  and  three   conversa=ons   on   innova=ve   ways   to   leverage   emerging  technologies.         An  exhibit  with  12  early-­‐stage  startup  ideas  from  all   over  Europe  represen=ng  mobile,  augmented  reality   and  e-­‐commerce  ideas.     Wednesday  -­‐  October  16,  2013  
  • 4. PREVIOUS EVENTS ! The  first  event  series  connec;ng  the  world’s  most  innova;ve  startups     to  Fashion,  Beauty  &  Retail  leaders   New  York   FEBRUARY  2013   World’s  First  Fashion  Hackathon  Presented  by  Condé  Nast   &  Mercedes-­‐Benz  Fashion  Week  Finale     900  Par=cipants     350  Companies   3 CONFERENCES 1 FASHION HACKATHON 9 MONTHLY MEETUPS 2,640 PARTICIPANTS
  • 5. PREVIOUS EVENTS ! London     NOVEMBER  2012   Decoded  Fashion  Forum   320  AFendees   205  Companies   New  York   APRIL  2012   Decoded  Fashion  Forum   650  AFendees   220  Companies   New  York  &  London   MONTHLY  PAID  MEETUPS   770  Members   668  Acendees  to  date   The  first  event  series  connec;ng  the  world’s  most  innova;ve  startups     to  Fashion,  Beauty  &  Retail  leaders  
  • 6. PRESS EXPOSURE ! “…brought together an impressive panel of Tech and Fashion leaders…” “The event brings fledgling businesses, designers and retailers together to foster changes in the market.” “…an event like this can attract the likes of Facebook, other VCs such as Advent Venture Partners and Tumblr” "Decoded Fashion [is] putting all these great fashion digital minds in one room, and making brands feel less anxious and more excited about this fast-moving revolution.” “Jump-starting the fashion technology conversation, the Decoded Fashion Hackathon sparked innovation and produced over 70 new fashion tech apps over the course of one weekend.” 100 ARTICLES Including  WWD,  Vogue,  Refinery29,  NY  Times,  Fox  News,  WIRED,  Forbes,   Bloomberg  TV,    Mashable,  PSFK,  Entrepreneur.com,  BetaBeat  and  Style.com   “To anchor fashion week with an event that brings together all these talented people from different worlds is critical to the industry. This is the wave of the future.”
  • 7. PAST EDITIONS PARTICIPATING BRANDS!
  • 8. PAST EDITIONS SPEAKERS Zac Posen Fashion Designer David Karp Founder,Tumblr Deborah Lloyd President, kate+spade Candy Pratts Price Contributing Editor, Vogue Coco Rocha Supermodel Scott Dadich Editor-in-Chief,WIRED Lisa Green Head of Industry for Fashion Designers, Google Meredith Melling Burke Senior Market Editor, Vogue Dirk Standen Editor-in-Chief, Style.com TracyYaverbaun Retail Director, Facebook
  • 9. AUDIENCE PROFILE! A  mix  of  fashion  designers  &  execu;ves,  buyers,  investors,  startup  founders,  developers  and  press.           40% 53% Female  developers  &  founders   acended  the  2013  Hackathon   Female  acendees  acended     conference   42% Conference  acendees  are  Fashion     Industry  Execu=ves   78 Startup  concepts  developed  in     24  hours  catering  Fashion  &  Retail   50 Members  of  the  press     covering  the  event   80 Startups  represen=ng  13  countries  applied   for  the  Fashion  Pitch  compe==on  in  London  2012    
  • 10. MEDIA & MARKETING INTEGRATION! Brand   partners   have   the   opportunity   to   be   integrated   into   targeted  media  and  marke=ng  suppor=ng  the  program.     They   will   be   included   in   several   mailings   distributed   to   the   PITTI  IMAGINE  DATABASE  with  tens  of  thousands  of  the  best   Italian   manufacturers   brands,   top   interna=onal   buyers,   key   leader  retailers  and  press  media  from  all  around  the  world.   Other  Assets  include:   -­‐  Online  Exposure   -­‐  Public  Rela=ons   -­‐  Event  Signage   -­‐   Logo  and  link  inclusion  on  event  website     -­‐   Full  page  add  on  event  full-­‐size  color  program   Past  Media  Partners  have  included:   Financial  Times,  BetaBeat,  NY  Observer,   The  Next  Web,  Refinery  29  &  Style.com  

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